Turning old-school dealership into a digital-first car-buying experience

About Jaguar

Jaguar is a global premium automotive brand that had been operating through a traditional dealership-led sales model. While the brand itself is synonymous with innovation and performance, the buying journey for customers remained largely offline and fragmented across showrooms, sales teams, paperwork, and manual processes. Rockar was created to rethink this experience and enable Jaguar customers to research, configure, finance, and purchase vehicles fully online.

Problem

The existing dealership sales model was not designed for digital commerce and could not support a complete online buying journey without fundamental change.

What worked in physical showrooms broke down when applied online. Pricing, configuration, financing, trade-ins, and order fulfillment were handled through disconnected systems and manual steps, making it impossible to offer a consistent, end-to-end digital experience without introducing risk and operational overhead.

The issues showed up as:

Vehicle sales dependent on manual dealer processes that could not be translated directly online
No unified system for configuration, finance options, trade-ins, and order completion
Customer journeys split across online research and offline execution
High operational friction when attempting to move sales beyond the showroom
Limited ability to scale digital sales consistently across locations and brands.

Solution

Unified digital sales foundation

A single eCommerce platform was built to support the full vehicle purchase journey online, covering configuration, pricing, finance options, trade-ins, and order completion, without reliance on disconnected dealer systems.

Real-time finance options (PCP, PCH, Hire Purchase, including 0% offers) and trade-in valuation by license plate were integrated directly into the buying flow.

Car configurator and stock logic

A full-featured configurator allows customers to customize vehicles in real time, with live stock availability and lead-time updates, ensuring accuracy without manual intervention.

Omnichannel continuity

Customers could start the journey online, continue in-store, and complete checkout later without losing progress, bridging digital and physical channels instead of forcing a choice between them.

Multi-brand, multi-tenant architecture

The platform was designed to support multiple premium car brands from a single Magento installation, replacing one-off builds with a scalable, repeatable model.

Outcome

First car sold on launch day.
End-to-end digital vehicle sales made possible without manual dealer intervention.
A repeatable eCommerce model established for premium automotive brands.
Reduced operational friction between online and in-store sales.
A new digital sales channel introduced without disrupting existing dealership operations.

Dealing with a legacy setup that’s becoming a business risk? We help teams stabilize fragile commerce foundations and get platforms back into a state where growth is possible again. Book a 50-min ROI roadmap session with scandiweb.