Thanks to all of you for the effort that got us to where we are. It serves as a great example of thoughtful planning, communication, and diligence in pursuit of a very important milestone in our journey to deliver a best-in-class eCommerce experience.
John Noone
Director of Information Technology at Scouting America
About
Scouting America is a cornerstone of youth development, supported by over 628,000 volunteers nationwide, providing programs that have impacted 130+ million young people since its founding in 1910. Through its online store, scoutshop.org, the organization offers a wide range of uniforms, badges, and official gear for scouts and their families.
As their eCommerce platform aged, so did their ability to offer a seamless online shopping experience. The existing platform faced critical performance issues and a growing demand for modern functionality.
With scandiweb, Scouting America had a successful migration from its old Luma-based platform to a high-performing, mobile-optimized storefront built with Hyvä and hosted on Readymage, resulting in an eCommerce experience that improved speed, user engagement, and conversion rates across the site and devices.
Project goals
The core objectives of this project were centered around enhancing the user experience through improved site performance, while ensuring a transition from the legacy platform.
- Improve site performance as the primary goal to enhance the mobile user experience and optimize performance across all devices
- Enable scalability without compromising performance because of the large user base and high seasonal traffic
- Increase user engagement by redesigning the storefront and enhancing the shopping experience
- Ensure robust security and compliance as part of the migration, providing a stable foundation for secure transactions
- Lay a strong foundation for future iterations, including search optimization, checkout redesign, and further enhancements to continuously improve the customer experience.
Problem
The main pain points identified were:
- Slow frontend & poor mobile performance – the legacy Luma setup was not optimized for performance, particularly on mobile devices (and over 70% of users were coming from mobile)
- The previous infrastructure was self-hosted and required significant resources to maintain, with long delays
- Outdated tech – the Luma-based setup and the frontend was hard to scale; the platform was built on an older version of Magento, which limited the ability to implement new features or optimize the user experience efficiently
- Infrastructure compliance & security – Scouting America required PCI DSS compliance, not delivered in their existing hosting setup
- The Hyvä redesign and ReadyMage transition had to be executed in parallel, requiring intensive communication and alignment across multiple teams, ongoing stakeholder meetings to ensure client confidence, and infrastructure readiness under strict compliance requirements.
Solution
The project aligned infrastructure transformation and frontend modernization into one coordinated launch.
Frontend redesign with Hyvä
The entire storefront was rebuilt using Hyvä’s base combined with scandiweb’s library for consistency and scalability. We fully revamped the homepage with dynamic product sliders, SEO-rich content blocks, and a modern design system that catered to desktop and mobile users. Product pages were optimized with a clean layout and easy navigation.
Hyvä’s optimized frontend allowed for faster loading times and a more stable and responsive experience for users.
Given the high volume of mobile traffic, the entire site was designed with mobile performance in mind, including:
- Dynamic content and product sliders were optimized for quick loading
- Enhanced mobile navigation ensured that users could easily browse categories, search for products, and view their carts.
Infrastructure migration to ReadyMage
Simultaneously, the backend migration to ReadyMage addressed security and future-proofing. ReadyMage provided a robust hosting environment designed to handle high-traffic volumes while maintaining fast performance and compliance.
One of the major infrastructure requirements was PCI DSS compliance for secure transactions. ReadyMage ensured that the platform met these stringent security standards, providing secure payment gateways and data protection. Beyond PCI compliance, Readymage improved site security, reducing the vulnerability of the system to attacks and breaches and providing a more controlled environment for data handling and security management.
ReadyMage offers scalable cloud hosting that allows Scouting America’s eCommerce store to grow without the need for major infrastructure changes.
Performance and technical SEO
The redesign also included technical SEO improvements:
- Implementing SEO-friendly URL structures, optimized metadata, and improved site architecture for better crawling and indexing
- Optimizing for mobile to improve visibility in search results.
Results
ReadyMage’s infrastructure provided the security and scalability Scouting America needed to support their growth, and frontend optimization with Hyvä showed transformative results early:
- +6.2% YoY mobile revenue
- +27.3% YoY AOV
- +5.6% sessions started
- +15.5% PDP views
- +23.9% checkout starts
- +5.6% purchases
Core Web Vitals improvements
- LCP improved by 12–13% on mobile and desktop
- Significant improvements in CLS and FCP, providing a more responsive user experience
- More stable overall rendering performance.
Looking to modernize eCommerce infrastructure and improve site performance? Contact us today to discuss how we can help you deliver a faster, more engaging experience for your customers.
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