Top B2C eCommerce Websites: What Modern Stores Are Doing Right

Beyond products, online customers nowadays buy experiences. That means the pressure is on for B2C companies to deliver more than just a good-looking storefront. Every page, interaction, and every second of load time has to earn its place. 

In this article, we’re showcasing standout B2C websites we’ve built across fashion, footwear, home goods, electronics, luxury, food, outdoor, telecom, and even non-profits: global names like PUMA and JYSK, design-led brands like HOPE and Lafayette 148, and more. If you’re building or scaling a B2C store, these examples will give you ideas worth stealing.

What makes a great B2C eCommerce website

In B2C eCommerce, first impressions matter, but they’re just the beginning. A beautifully designed homepage means nothing if the site loads slowly, the filters don’t work, key info is hidden, or checkout feels like a maze. Customers expect more. 

The best-performing B2C sites are lightning-fast and optimized on mobile, guide users from discovery to checkout without friction, make every user feel special, and are built on stable and secure tech stacks.

Design still plays a significant role in communicating a brand and building loyalty. But the real magic happens when design is backed by great performance and smart, tailored UX. Let’s take a closer look.

1. PUMA – global performance with market-specific PWA stores

PUMA’s global eCommerce presence is built on Adobe Commerce with ScandiPWA. Argentina, the Middle East, Mexico, and the global main store are tailored to local markets while maintaining global brand consistency. With region-specific payment methods, legal compliance features, and UX enhancements to personalize customer journeys, the platform supports high performance and local relevance.

Each market runs on a shared codebase but operates independently, allowing teams to reuse features while customizing features and integrations as needed. PUMA’s infrastructure supports high SEO scores and fast load times across devices, ensuring consistent growth and reach in new regions.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage (PWA-optimized)
• Integrations: Brightpearl, Novomind, Adyen, Mercado Pago, Hyperpay, DotDigital, Segmentify, EnvioPack, Insider

Highlights

• Country-specific features like ID validation, legal invoicing (Argentina), and Arabic RTL support (Middle East)
• Partial order cancellation, installment logic, and custom checkout flows for reduced friction
• Custom integrations with OMS, ERP, CRM, payment providers (Adyen, Mercado Pago, Hyperpay), and marketing tools (DotDigital, Segmentify)
• Localized visual elements & personalization
  • PWA frontend offers an app-like experience with smooth transitions and animations, especially effective in markets like Mexico
  • Optimized single-page checkout improves conversion by reducing friction and visual clutter
  • Smart product recommendations powered by Segmentify and Insider, including “recently viewed,” “bought together,” and category-specific widgets
  • Mini product swatches and add-to-cart buttons on PLPs boost engagement by making browsing and purchasing faster
  • Campaign-driven personalization with Insider, serving contextual recommendations on landing pages and CMS blocks
  • Sticky CTAs and mobile-friendly layouts
• 80+ Lighthouse scores and 700–800+ SEO health scores across markets
• Shared global project management layer ensures scalable, aligned development across all stores
• Store go-lives completed in under 15 minutes, with first orders received within minutes.

2. Sportland – Adobe Commerce in sports mode

Sportland is the leading sportswear retailer in the Baltics with a high-performing Adobe Commerce store built to scale across multiple markets. With over 50,000 SKUs and five regional storefronts, the platform supports rapid deployments, real-time inventory syncing, and robust omnichannel features, including in-store pickup within 30 minutes.

Built on a ScandiPWA frontend and hosted on ReadyMage, the site is optimized for quick campaign rollouts and consistent customer experiences across the Baltics, Finland, and international markets. AI-driven personalization and smart product discovery keep shoppers engaged and converting at a high rate.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage
• ERP: Python middleware with Citrix Virtual Apps
• Personalization & marketing: Clerk.io, SearchNode, Klaviyo

Highlights

• In-store pickup with real-time stock visibility – orders ready within 30 minutes
• AR try-on that boosted PDP engagement 6x and increased conversions by 15%
• Personalized product recommendations (Clerk.io, Klaviyo, SearchNode) that drove 80% higher conversion in sessions with active blocks
• AI-powered smart search and dynamic merchandising for improved product discovery
• Optimized PLPs and PDPs with clear CTAs, mini product swatches, and mobile-first layouts
• Ongoing testing and CRO improvements to streamline paths to purchase and reduce friction
• MVP launch in 3 markets within 20 working days; 1,000 orders in the first 48 hours.

3. Lafayette148 – lux fashion store built on Adobe Commerce Cloud

Lafayette 148, a New York-based luxury fashion house, brought its timeless aesthetic to Adobe Commerce Cloud. Built to showcase collections with immersive storytelling and smooth usability, their platform delivers luxurious style and sleek performance without compromising years of historical data.

Technology

• Platform: Adobe Commerce Cloud
• Hosting: Adobe Cloud
• Frontend: Adobe Page Builder with advanced content types

Highlights

• Custom “Shop the Look” module allows customers to build entire outfits, choose color and size, and preview them instantly
• Advanced Page Builder animations and widgets support rich brand storytelling
• Store Locator extension supports 500+ retail partner locations
• First order placed minutes after redesigned store launch, with post-launch surveys confirming positive customer reception.

4. Läderach – conversion-driven site for a luxury chocolatier

Läderach’s online store brings the elegance of Swiss chocolate into a premium digital experience. Built on Adobe Commerce with a lightning-fast Hyvä frontend, the website pairs stunning visuals with performance, earning industry awards and lifting revenue through conversion-focused design.

The platform is more than beautiful. It’s backed by scalable infrastructure, smart integrations, and continuous CRO improvements for high-speed shopping and gift-ready UX flows. Läderach’s eCommerce presence is a masterclass in how luxury brands can thrive online.

Technology

• Platform: Adobe Commerce (Magento) 
• Frontend: Hyvä
• Hosting: AWS auto-scalable infrastructure
• Integrations: ERP, DotDigital

Highlights

• Hyvä frontend delivers fast load times without sacrificing design quality
• CRO-backed redesign addresses two key gaps: premium price perception and gifting association
• Gift cards, store finder, and high-res visuals reinforce Läderach’s brand as indulgent and gift-worthy
• Personalized content and guided gifting flows
• Results after a seamless transition from WordPress/Magento split to a unified Adobe Commerce build:
  • +47.8% conversions
  • +25.5% engagement time
  • +61.1% sessions with checkout
  • +39% revenue.

5. Rockar – the first online car dealership built on Magento

Rockar disrupted the automotive world by taking car sales entirely online. As the first platform to enable customers to configure, finance, and buy premium vehicles digitally without setting foot in a dealership, Rockar set a new benchmark for eCommerce in the automotive industry.

What powers it all is a Magento-based system wrapped in a microservices architecture, enabling a multi-brand SaaS setup that scales with ease. With in-house UX design, real-time trade-in valuation, finance approvals, and omnichannel flexibility, Rockar delivers a car buying journey that feels as easy as ordering online.

Technology

• Platform: Magento with multi-tenant SaaS architecture
• Frontend: Node.js, Next.js, GraphQL, React
• Integrations: Real-time stock sync, finance partners, trade-in APIs

Highlights

• Customers can configure every detail, get financing, and check out, all online
• Real-time trade-in valuations based on license plate numbers
• “Save Checkout” lets users browse at home, continue in-store, and complete purchase later
• Fully digital purchase documentation
• In-store kiosks powered by Chrome extensions for showroom support
• Multi-brand flexibility with one Magento backend powering several dealerships.

6. OM System – 70 store views managed with Sanity + Magento

OM System, a global photography brand renowned for its high-end cameras and lenses, operates an Adobe Commerce platform with over 70 store views and content in 20+ languages. To streamline content publishing and ensure consistency across regions, they use Sanity CMS and have introduced a redesigned eCommerce experience tailored for a high-consideration B2C product.

Technology

• Platform: Adobe Commerce (Magento)
• Frontend: Hyvä
• CMS: Sanity

Highlights

• 70 store views managed from a single Sanity CMS instance
• 55+ reusable content blocks for consistent, localized publishing across markets
• API-based rendering connects Sanity to Magento, enabling dynamic content updates
• Redesigned UX with UGC galleries, thematic landing pages, and simplified product discovery
• Two-part PDP format separates product storytelling from purchase flow
• Custom bundle builder supports multi-market kits with dynamic pricing and promotions
• Optimized mobile layouts and conversion-focused navigation enhance usability across devices.

7. Buff – global eCommerce platform for iconic sportswear

BUFF®, the brand behind the original multifunctional tubular, runs a feature-rich Adobe Commerce store. With 8 websites, 44 store views, and support for 59 countries and 8 languages, the site offers localized content and user experiences. A custom ScandiPWA frontend ensures smooth performance and mobile-friendly UX across markets.

The website features interactive tools, including a 3D tubular customizer and a mix-and-match module, to support cross-selling. A simplified menu structure with over 150 subcategories makes navigation easy, while product-based top-level categories help customers quickly explore what’s relevant. Region-specific CRO programs and ongoing UX improvements keep the site conversion-focused and aligned with customer needs.

Technology

• Platform: Adobe Commerce Cloud
• Frontend: ScandiPWA
• Hosting: Adobe Cloud infrastructure
• PIM: Akeneo 

Highlights

• Secure accordion-style checkout with quick cart edit function, form validation, social proof, and multiple payment methods
• Localized checkouts and region-specific payment methods across 59 countries
• Drag-and-drop customization for BUFF® tubulars, enhanced with 3D models
• Product-based top navigation menu (150+ subcategories) lifted revenue by 176% YoY.

8. Zumiez – specialty retailer acing Core Web Vitals

Zumiez operates as a mall‑based specialty retailer of action sports apparel, footwear, equipment, and accessories, with a strong presence across the U.S., Canada, and Europe. Their online store, built on Adobe Commerce with a ScandiPWA frontend, delivers a fast, app-like experience that feels tailored for mobile-first shoppers. Smooth navigation, quick load times, and performance-focused design make the site feel responsive and easy to explore, even across a large catalog of brands and product types.

Technology

• Platform: Adobe Commerce (Magento)
• Frontend: ScandiPWA
• CMS: Page Builder (Adobe Commerce)

Highlights

• Fast-loading PWA experience with smooth mobile interactions
• Optimized menus, brand listings, and product filters
• Frontend behaves like a progressive web app, with seamless transitions and minimal delays between interactions
• Regional storefront support with location-based content and currency
• Sansec Security Scanning to detect and resolve website security threats
• Green Core Web Vitals across homepage, PLPs, and PDPs.

9. JYSK – fast and stable omnichannel home retail

JYSK Canada online store offers a polished and responsive shopping experience for home furniture and décor. Built on Adobe Commerce with a Hyvä frontend, the site emphasizes performance and ease of use on all devices. 

Product pages use Hyvä’s modular approach, improving performance while supporting custom product types like configurable bundles and special offers. Navigation menus, mini carts, and other global elements feel fast and intuitive. The site is tightly integrated with JYSK’s in-store systems. Inventory updates in real time across warehouses and stores, while shoppers are guided to their nearest location with an automated store locator.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Hyvä
• ERP: Navision

Highlights

• Hyvä-powered performance: green Core Web Vitals and faster interaction across key page types
• Real-time multi-warehouse stock status update for every product
• Omnichannel solution for 50 stores featuring in-store pickup, catalogs, call center, and desktop/tablet/mobile
• In-store pickup with automatic store suggestion based on customer location
• Responsive interface across devices, with fast load times on mobile
• Product content enriched with related blog posts and seasonal inspiration
• Results after website optimization:
  • +20.1% checkout conversion rate
  • +43.8% transactions
  • +58.0% unique purchases.

10. Moose Knuckles – cloud-based scalability and device-agnostic UX

Moose Knuckles is a premium outerwear brand with a high-performance Adobe Commerce Cloud store built to handle seasonal surges and high traffic. The site focuses on fast browsing, conversion-friendly design, and scalable infrastructure ahead of peak sales periods.

Category and product pages have a clean structure and intuitive navigation. The layout adapts seamlessly across devices, reflecting customer usage patterns and shopping behavior. Multi-source inventory management is in place to unify stock across retail, warehouse, and eCommerce channels, and Momentis ERP ensures inventory, pricing, and orders stay in sync.

Technology

• Platform: Adobe Commerce Cloud (Magento 2)
• Inventory: Magento MSI
• ERP: Momentis

Highlights

• Modern UX optimized for mobile
• Device-agnostic layout based on real customer usage data
• Unified inventory view across channels via Magento Multi Source Inventory
• Cloud-based infrastructure scaled to support high-traffic events like Black Friday
• A custom scandiweb-built store locator helps visitors find any of Moose Knuckles’ nearly 1,000 retail partners, making it easy to bridge online discovery with in-person shopping.

What you can learn from the best B2C websites

The strongest eCommerce stores share a few practical habits in how they’re built and improved over time:

• Sites like JYSK and Zumiez demonstrate how lightweight frontends and simplified layouts result in faster interaction and improved scores across devices.
• With Hyvä or PWAs, it’s possible to redesign high-impact parts of the site, like product pages, while keeping the rest of the site stable.
• Personalize content by context, e.g., PUMA and Buff adapt their content by region, language, payment preference, and user behavior.
• Guide users and avoid overwhelming them – Lafayette148 and Läderach utilize clear CTAs, storytelling modules, and a visual hierarchy to minimize decision fatigue.
• Layouts for all the brands showcased are designed with mobile interaction in mind first.
• Connect online and offline, integrating real-time inventory, store pickup, and showroom tools without disrupting the digital flow.
• Let discovery feel easy (AR try-ons, smart recommendations), because the best sites help users browse with confidence.
• Continuously optimize your B2C website and monitor Core Web Vitals, performance, checkout flow, and page content; refine the site regularly to keep performance aligned with changing customer needs.

The best B2C eCommerce sites look good and work hard. In each of these examples, what stands out is how each brand has tailored the experience to match customer behavior. Fast-loading themes and mobile-first layouts, personalized product discovery, and omnichannel flexibility, among other best practices, offer a glimpse into what modern B2C can be when done right.

Looking to raise the bar for your B2C website? We’re here to help – scandiweb has worked with ambitious brands across fashion, home goods, electronics, luxury, and more to build high-performing, customer-centric eCommerce experiences. Let’s talk about what’s possible for your store.

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