Magento + HubSpot CRM integration for unified customer data and marketing automation

Integrate Magento with HubSpot CRM to sync customer data, orders, and behavior, enabling personalized marketing, automated workflows, and better sales alignment.

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What is the Magento + HubSpot CRM integration

The Magento + HubSpot CRM integration connects your ecommerce platform with HubSpot’s customer relationship and marketing automation tools. It creates a single source of truth for customer data, enabling more effective marketing, sales, and retention strategies.

With this integration, businesses can:

• Sync customer profiles, orders, and purchase history from Magento to HubSpot

• Track customer behavior across ecommerce and marketing touchpoints

• Trigger automated marketing and sales workflows based on real purchase data

• Improve lead qualification using ecommerce activity and order values

• Align marketing, sales, and customer service teams around shared data

• Personalize campaigns using real-time customer and order information

Magento + HubSpot CRM integration benefits

Unified customer profiles across Magento and HubSpot

Automated marketing workflows based on eCommerce activity

Improved lead scoring using real purchase data

Better alignment between marketing, sales, and ecommerce teams

Personalized campaigns driven by order history and behavior

Scalable CRM integration for growing Magento stores

How the Magento 2 HubSpot CRM integration works technically

• Integration uses HubSpot CRM APIs and Magento REST APIs

• Customers, contacts, and order data are pushed from Magento to HubSpot

• Custom properties store order values, product data, and purchase frequency

• Webhooks or scheduled sync handle real-time or near-real-time updates

• Abandoned carts and purchase events can trigger HubSpot workflows

• Data mapping ensures consistency between Magento customers and HubSpot contacts

• Supports multi-store and multi-language Magento environments

Why choose scandiweb to handle Magento integration for you?

Deep Magento and HubSpot CRM integration expertise

We design Magento–HubSpot integrations that go beyond basic contact sync, covering ecommerce events, orders, and customer behavior.

Reliable customer and order data synchronization

Our integrations ensure accurate, consistent customer and order data flows between Magento and HubSpot without duplication or data loss.

Marketing automation built on real eCommerce data

We connect Magento events to HubSpot workflows so campaigns and sales actions are triggered by real customer behavior.

Scalable API-based integration architecture

All integrations are built using APIs and webhooks to support growth, higher data volumes, and future system changes.

B2B and complex customer structures supported

We handle B2B customer logic, company records, and deal pipelines for Magento merchants using HubSpot CRM.

Clear scope, delivery, and long-term support

You get a clearly defined integration scope, transparent delivery plan, and ongoing support from a Magento-focused team.

Frequently Asked Questions about HubSpot CRM Magento integration

What Magento data is synced to HubSpot CRM?

Customer profiles, contact details, order history, order values, and behavioral events can be synced from Magento to HubSpot.

Can this integration support marketing automation?

Yes. Magento events such as purchases, abandoned carts, and customer registration can trigger HubSpot workflows and campaigns.

Does the integration work for B2B ecommerce?

Yes. B2B customer data, company records, and deal pipelines can be configured and synced into HubSpot CRM.

Is the integration real-time?

It can be near real-time using webhooks, or scheduled depending on business requirements and data volume.

Can sales teams see Magento order data in HubSpot?

Yes. Sales teams can view order history and customer value directly in HubSpot CRM.

Does this integration support GDPR compliance?

Yes. Data synchronization can be configured to respect consent, data minimization, and privacy requirements.

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