Connect Salesforce data with Iterable to trigger real-time email, SMS, and push journeys, improve segmentation, and keep your cross-channel messaging consistent at scale.
• Customer and lead records are synced from Salesforce to Iterable, with field mappings for identifiers, consent flags, locale, and custom attributes.
• Merge rules match profiles using stable keys (for example, email and CRM IDs) to prevent duplicates when records change ownership or merge in Salesforce.
• Event payloads (such as order placed, subscription renewed, case opened, and status changed) are routed to Iterable as track events for trigger-based workflows.
• Delta sync logic sends only changed fields and new records, while failed batches are retried and written to error logs for reconciliation.
• Preference and opt-out values are mapped to Iterable subscription lists and message channel permissions, with Salesforce treated as the system of record when required.
• Sync jobs run on schedules or webhooks, and processing outcomes are recorded with timestamps and correlation IDs for auditability.
.png)
We map Salesforce objects and fields to Iterable users, including identifiers, consent, and key attributes. Syncs run on schedules or in near real time, depending on your data volume and API limits.
Yes – we convert Salesforce changes into Iterable events and fire them into the right journeys. This supports timely messages for renewals, onboarding, support follow-ups, and win-back flows.
We set up a single source of truth for preferences and keep opt-in and opt-out states consistent across both systems. That reduces compliance risk and prevents accidental re-sends.
Yes – we pass brand, region, language, and currency signals into Iterable so you can segment and personalize at scale. The setup also supports separate workspaces or channel rules when needed.
scandiweb has delivered 2,100+ projects since 2003 and has 600+ employees, including 60+ certified data engineers. We handle integration build, QA, and ongoing improvements across data, marketing, and eCommerce teams.





