Recover your SEO after a migration

Unsuccessful migrations from an SEO perspective are common...
Could it be avoided in the first place?

Most likely, yes!

Can you recover your organic traffic after unsuccessful migration?

Yes!

Don't believe SEO specialists that will say it's easy. No, it takes time, expertise, and extensive knowledge, and we can get you there.
We empower the leading global brands

150+

SEO migration project support

14+

SEO specialists in eCommerce

20+

years of experience

How we will help you recover your SEO?

Discovery

SEO strategist reviews KPIs before and after migration and performs initial website analysis to identify critical issues and low hanging fruits early on

Tech SEO fixes

Content & Messaging
Email & Social
Paid Marketing
Organic Search
A deep technical audit is performed, prioritizing the issue log based on the severity and complexity of improvements. Developers receive detailed guidelines.

URL 301 mapping

Mobile & Desktop
PX & Merchandising
Checkout & Post Purchase
Unified Commerce
GA4 property creation & configuring base settings for Test and Production properties

On-page fixes

Personalization
Loyalty Program
CRM & Customer Service
Data & Analytics
Content, meta titles, descriptions, website structure adjustments, internal linking—all of it (and more) affects SEO. With the help of copywriters, we dig into texts and content.

Monitoring and reporting

Mobile & Desktop
PX & Merchandising
Checkout & Post Purchase
Unified Commerce
Post-Go-live Analytics issues fixOur SEO specialists and developers are familiar with all major eCommerce platforms, their limitations, and ways to make fixes most efficiently, be it Shopify or custom-made React-based international websites. Our on-page strategists focus on bringing converting customers to your website.ing (low priority issue which weren't fixed before Go-Live)

CX optimization success stories with Scandiweb

Sportland

A 100% increase in eCommerce convertibility and a 200% revenue boost

Full UX research on industry best practices, competitive analysis, concept wireframing, and user testing to guide all optimization efforts
AI-powered product recommendations and smart search merchandising
Style guide review and brand alignment before wireframes and design
Digital analytics setup, Google Ads conversion tracking, and data visualization using Google Data Studio
Intorudction of the right messaging and approach at every customer interaction touch point
Custom store pick-up—customers could see which items are available at the nearest store

A top European B2B IT supplier

A unique B2B ecosystem, with a custom CRM
The key elements:

Custom B2B eCommerce CRM
Magento 2 + ScandiPWA app (customer storefront)
Vue.js for the frontend
GraphQL as the communication level between backend and frontend
ElasticSearch for search
Infrastructure setup on AWS

WHY SCANDIWEB

Efficiency
We have been part of 150+ eCommerce migration projects, so we have a process in place for each step of SEO best practice implementation not to waste your time and money. After unsuccessful migration, every day counts. We are ready to onboard SEO specialists within 24h.
Transparency
You will work directly with our SEO specialists and receive timely updates about the progress and clear deliverables. SEO is about experimentation and testing the hypothesis. However, if there is a clear improvement direction, we'll prioritize actions with higher ROI.
Expertise
Our SEO specialists and developers are familiar with all major eCommerce platforms, their limitations, and ways to make fixes most efficiently, be it Shopify or custom-made React-based international websites. Our on-page strategists focus on bringing converting customers to your website.

LOOKING AT THE BIGGER PICTURE

We are also educated in UX, conversion rate optimization, and following the latest Analytics trends.
Therefore, while doing SEO tasks, we keep in mind the user experience and make sure you are getting real data.

Examples of successful recovery

These are examples of clients that have approached us after unsuccessful migration.

Emisil

Holistic SEO revamp increased revenue from organic traffic by 1257.3%
Emisil.com, a leader in the FTM prosthetics industry, lost traffic after migrating to Magento 2
By taking care of technical SEO, fixing the backlinks portfolio, and implementing the first batch of optimized content, their visibility on SERPs grew tremendously, resulting in further organic growth to levels exceeding the pre-migration figures.

Motomachines

Migration to Magento 2 without SEO in mind led to a traffic drop of more than 50% within a few days.
We performed an SEO audit, implemented 301 redirects, installed and configured SEO extensions, as well as implemented on-page improvements.
Exfforts resulted in reaching premigration level and increasing organic traffic KPIs 4 years in a row.

NUKO

After migration to new  website was loosing traffic due to the whole website being blocked from indexing in search engines by meta robots set to noindex, nofollow and lack of 301 redirects.
We consulted the inhouse team on immediate actions required to stop the traffic loss and recover rankings.
Currently website is recovering.  generation from organic & paid landing pages to demo/registration stages

Our SEO consultants are fluent in most CMS