10 UX trends to help your business stay on top of the game in 2020

Technology has always been a medium both reflecting and shaping relationships between people and their environment. It defines our day-to-day experiences, provides companies with business opportunities, and enables radical new breakthroughs that will potentially alter technological and social landscapes in the future. 

During the last decade we have seen a notable shift in terms of what devices we use, and how we use them. We have created new infrastructural paradigms, and new models of personal and business interactions. Technologies such as Virtual and Augmented Reality, machine learning, AI, biometric resources have come to the foreground, and already accompany millions of people in their daily lives.

But this goes beyond technology as such. In a situation when tech is leveraged by brands to outplay competition, it is crucial to be aware of the current trends in order to understand where the industry is heading, what expectations users have for your products and services, and what efforts and investments you as a business owner need to prioritise.

Let’s take a look at 10 UX trends that will allow Phenomenal Practitioners to stay ahead of the curve in 2020.

GRAPHIC INTERFACES WITHOUT BUTTONS

The reign of “buttons” is about to end with the arrival of new ways of interacting with users, such as gestures and voice. The challenge will be to create new interfaces to adapt to these new interactions that move beyond a simple button.

UX BEYOND THE SCREEN

In the coming years, we will have more interaction interfaces, beyond screens. The challenge will be to provide users with easy, simple and effective interactions … without screens!

AGNOSTIC INTERFACES: “MOBILE-FIRST IS DEAD”

The user experience must be fluid and functional, regardless of the device used. In a multi-device digital environment, the design of interfaces beyond devices will be in great demand in the near future.

VOICE ASSISTANT WITH NATURAL CONVERSATIONS

As voice assistants are gaining more presence, we WILL see more progress in natural language processing (NLP) that will allow us to have more natural dialogues with our virtual assistants and perform more valuable actions.

INCREASE OF VIRTUAL AND AUGMENTED REALITY

Augmented Reality and Virtual Reality will move beyond just specific experiments to become central elements in the digital experiences that we find from all sectors.

ADVANCED PERSONALISED EXPERIENCES

With the lessons learned around personalisation in recent years, we will provide advanced personalised experiences to our users across all devices and touchpoints.

MORE DATA ANALYTICS IN USER RESEARCH

Data analytics and user research will merge to offer a holistic view of the insights we get from our users and customers in a unique browsing experience.

FROM USER EXPERIENCE (UX) TO INTELLIGENT EXPERIENCE

New technologies will transform the concept of User Experience towards “Intelligent Experience,” where intelligence is incorporated in the customer journey, to optimise their experience in all their interactions with a company.

USE OF BIOMETRIC RESOURCES

More and more companies make use of biometric resources with the aim of simplifying their client journey by proposing experiences that reduce processes time, eliminate friction points and improve user safety.

DIGITALISATION OF SUSTAINABLE CHALLENGES

As sustainability is becoming more of a priority, the digital world reflects this concern by serving content that communicates the sustainable policies of companies and rethinks processes to meet the needs of a more socially and environmentally conscious world.

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