Top 10 B2B eCommerce Websites with Great UX and Smart Features

Running a B2B eCommerce site comes with its own set of challenges – complex product catalogs, pricing tiers, account roles, ERP integrations… the list goes on. On top of that, you’re expected to deliver a smooth, B2C-like shopping experience.

In this article, we’re showcasing the 10 best B2B eCommerce websites we’ve built. Each one solves real business problems with smart features and seamless user journeys. We’ve gathered examples across telecom, electronics, cosmetics, industrial parts, and other industries. Let’s check out B2B sites setting the standard, and what you can learn from them.

Why B2B eCommerce sites need to do more

In addition to product specifications and order forms, today’s B2B buyers expect the same convenience and effortless shopping experience they get from B2C, but with the flexibility and logic that only a great B2B platform can deliver.

Here’s why your B2B site needs to go beyond basic functionality:

• B2B buyers now expect B2C-level experiences (self-service portals, mobile-friendly checkout, etc.)
• Complex operations, such as layered pricing, approval workflows, and account roles, need to run smoothly, often across thousands of SKUs
• Speed and simplicity drive revenue
• Real-time ERP, PIM, CRM, and other key system integrations are essential for accurate pricing, stock, and customer data
• Personalization (tailored catalogs, role-based access, etc.) isn’t optional anymore.

1. High-performance B2B eCommerce for global teamwear distribution

Macron, a European leader in teamwear and sports apparel, runs a robust B2B eCommerce platform that powers online operations across multiple markets. The store supports real-time ERP-driven product and pricing data, advanced marketing automation, and integrations tailored for professional sports organizations and retail partners.

With ongoing development handled by a hybrid team of scandiweb and in-house developers, Macron’s platform continues to grow. Strategic improvements to backend workflows, data tracking, and international readiness ensure it meets the needs of B2B partners across countries and categories.

Technology

• Platform: Adobe Commerce (Magento)
• Integrations: SAP ERP, Royal Mail, Macron App, Mailchimp

Highlights

• Real-time ERP sync for accurate product, pricing, and stock data
• Integrated Royal Mail Click & Drop and Macron App connections
• Abandoned cart recovery through coupons and email automation
• Streamlined checkout with Google Address Autocomplete
• Micro-conversion tracking setup for better UX and campaign insights
• Stable, secure store with rapid issue resolution and uptime monitoring
• Ready to scale into B2B2C with flexible infrastructure and automation.

2. Umniah’s modern B2B store on Magento + Hyvä

Umniah, one of Jordan’s leading telecom providers, runs a Magento 2 store designed to support complex service configurations, device bundles, and real-time data flows across multiple systems. They have a fully redesigned frontend using the Hyvä theme and a deep integration layer connecting to ERP, CRM, PIM, and personalization tools.

Custom purchase flows following UX best practices, smart recommendations and other personalization features, and mobile-optimized layouts help business users easily configure and order telecom products. With infrastructure tailored to strict local hosting requirements and a complex mix of APIs, payment systems, and internal tools, the setup is fully aligned with the needs of modern B2B buyers. The upgraded website allows Umniah to deliver a digital experience as reliable as their network. 

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Hyvä theme
• Integrations: Oracle ERP/CRM, Pimcore PIM, Insider, Hyperpay (custom module), PayOne, Mintroute, ESRI GIS, Skynet
• Infrastructure: On-premise hosting with VPN-secured dev access and sandbox deployment

Highlights

• Custom product templates for service bundles, device plans, and telecom packages
• Integrated single-page checkout with tailored logic for installments and validations
• Real-time data sync with Oracle ERP and CRM for pricing, stock, and customer validation
• Insider-powered personalization across product pages and landing pages
• Hyvä-based UI optimized for quick scanning and frictionless navigation
• +86% cart-to-view and +71.2% purchase-to-view rate increase on Internet Plans after redesign
• +72.1% increase in site sessions and +300 new keywords indexed post-launch.

3. BeautyWorks’ B2C and B2B twin sites

Beauty Works, a luxury hair extension brand with 800K+ Instagram followers, over 7,000 accredited salons in the UK, and 700+ international partners, runs its B2C and B2B eCommerce sites on a shared Magento codebase. The B2B store is built using ScandiPWA and mirrors the mobile-first, app-like experience of the B2C site, making it easy to manage and cost-effective to maintain.

With trade-specific features layered on top of the B2C architecture, the B2B site offers a polished, high-performing experience for professional salon clients.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage
• Integrations: Celigo ERP, Amasty, Events extension
• Architecture: Unified B2B/B2C setup managed by a single development team

Highlights

• Shared codebase between B2C and B2B stores for efficient development and maintenance
• Logged-in-only access to pricing and cart functionality on the B2B site
• Multiple store view pricing and Amasty store credit for B2B clients
• Events extension integrated for salon-specific promotions and trade campaigns
• ERP sync via Celigo for automated order data import and mapping
• +41% in sessions, +13% in users, and +121% in organic traffic after this new B2B store launch.

4. Custom B2B: A scalable DaaS platform spanning 16 countries

Bechtle is a leading IT supplier, operating a Device-as-a-Service (DaaS) model across 16 European markets. At the core of their B2B eCommerce ecosystem is a custom CRM system powered by a microservices architecture, integrated with Magento 2 to support seamless ordering, customer management, and operational scalability across multiple teams and markets.

With a flexible backend and scalable infrastructure, the platform unifies over 10 legacy systems, streamlining everything from quoting and lead management to onboarding and support, while ensuring a smooth experience for internal users and end customers.

Technology

• Platform: Custom CRM + Magento 2
• Hosting: AWS S3
• Frontend: ScandiPWA, Vue.js
• Backend: Node.js, PostgreSQL
• Communication: GraphQL (frontend-backend), REST API (CRM-Magento + 3rd-party tools)
• Infrastructure: Kubernetes

Highlights

• Custom-built CRM system built with a flexible 25+ microservices architecture and an end-user ordering app running on Magento 2
• Shared ecosystem across 16 countries, eliminating data silos and workflow bottlenecks
• Tailored user flows for quoting, onboarding, and credit evaluation
• Seamless SSO between CRM and Magento 2 using Keycloak
• Consistent data management and efficient B2B sales across departments and markets
• Scalable architecture supports fast expansion without impacting performance.

5. Marketplace housing 300+ ethical beauty brands

Slow Cosmétique runs a selective B2B2C marketplace connecting over 300 certified eco-conscious beauty brands with their end customers. Built on Magento 2 and powered by ScandiPWA, the platform combines a modern, mobile-first storefront with a backend tailored for efficient vendor management and smooth operations.

While consumers shop directly on the site, the business logic supports multiple independent brands, each managing their own boutique, products, and orders, making this a powerful B2B2C setup.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Marketplace Engine: Unirgy
• Payments: MangoPay
• Marketing: Sendinblue, SalesManago

Highlights

• Vendor portal with custom admin access for 300+ ethical beauty brands
• Target system built with Unirgy, a marketplace module for Magento, to allow merchants onboard external vendors and guide them to create custom boutiques
• Retrofitting and adjusting the vendor portal with a second admin panel, where vendors can manage their products
• Category pages load in 1.5–2s; product pages in under 2s
• Features include social login, subscriptions & recurring payments, ambassador tracking, and PayPal express checkout
• SEO-friendly URLs across vendor boutiques, category pages, and filters
• Integrated email marketing (Sendinblue) and customer engagement (SalesManago).

6. Global touchscreen pioneer with a lead-driven B2B eCommerce

Elo, the company that invented touchscreen technology over 50 years ago, now powers over 25 million installations across 80+ countries. Their Magento 2 eCommerce site focuses heavily on lead generation and CRO, designed to support Elo’s complex B2B sales process with strategic SEO and user journey optimizations.

With ongoing support and technical maintenance from scandiweb, with a dedicated focus on A/B testing, form performance, and content engagement, Elo’s website can capture high-intent users and turn traffic into meaningful leads.

Highlights

• Platform: Adobe Commerce (Magento 2)
• Optimized lead-capture forms based on wireframes, user flow analysis, and A/B tests
• Clearer CTAs and simplified form fields reduce friction and improve conversion
• Strategic SEO roadmap and content structure across regional sites
• Email capture blocks added across high-traffic pages for more touchpoints
• Regular CRO updates to personalize the experience for each visitor.

7. Ionto’s conversion-focused B2B store

Ionto is a go-to brand for beauty professionals, known for supplying premium tools and equipment to stylists and beauticians around the world. Their Magento-powered B2B platform supports a fully digitalized sales journey, combining smart UX with powerful backend integrations.

With a fully redesigned interface tailored to professional buyers, the site offers a seamless shopping experience across multiple store views. WordPress is integrated directly into Magento, creating one unified platform that supports commerce and content while boosting SEO.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Custom B2B design with integrated WordPress
• Integrations: Pimcore PIM, Infor ERP

Highlights

• Digital-first B2B journey designed specifically for professional buyers
• Magento and WordPress combined into a single platform for better SEO and content integration
• Klevu smart search and AI recommendations to increase conversion and average order value
• Pimcore PIM integration and ERP connector support ensure reliable product and data sync
• Health-check score for the new store improved from 57% to 84% 
• +90.2% online revenue, +93.3% transactions, +44.9% conversion rate, and +100.3% product adds to cart after store launch.

8. Reliable Magento store for industrial-grade B2B

House of Electrical is a Canadian supplier of electrical components, lighting solutions, and value-added services, trusted by professionals for over 40 years. Their Magento-powered B2B store prioritizes long-term stability and smooth system operations, backed by continuous technical support and smart integrations.

The platform is maintained with ongoing support and upgrades, with a strong focus on keeping systems stable and cost-effective. With real-time ERP syncing, custom reporting tools, and merchandising enhancements, the store is optimized for fast, frictionless ordering.

Technology

• Platform: Adobe Commerce (Magento 2)
• Integrations: JDE ERP
• Search & merchandising: SearchSpring
• Monitoring: Cronitor, custom report grid for ERP and module data

Highlights

• Stable JDE ERP integration with real-time data sync and custom import/export reporting
• Merchandising powered by SearchSpring for enhanced product discovery
• Cronitor monitoring ensures timely issue resolution for background tasks
• Streamlined upgrades and deployments with clean production rollouts
• 80% improvement in PageSpeed score compared to the previous B2B platform.

9. Feature-rich B2B flooring platform built on Adobe Commerce

Questmark, a North American leader in commercial flooring, serves its B2B clients through a purpose-built Adobe Commerce store. Designed for contractors, facility managers, and procurement teams, their site offers a smooth path from product discovery to inspection scheduling within a fast, mobile-optimized experience. With 40+ custom page templates, the platform provides clients with everything they need to research and make a purchase.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: 40+ mobile-optimized templates designed for B2B flows
• Integrations: SAP ERP, Salesforce CRM, PunchOut, custom CMS modules

Highlights

• Clients can book demos, request inspections, or buy products directly from the site
• Fully integrated SAP ERP for real-time pricing and stock updates
• Elasticsearch integration supports fast, filterable search across large product catalogs
• Custom extensions for easy content management and feature expansion
• Built-in support for PunchOut catalogs, Salesforce CRM, and FedEx/CH Robinson shipping
• High-performance setup enables long-term scalability for future digital growth.

10. ERP-integrated Magento store for industrial B2B

Wainbee is one of Canada’s largest privately held distributors, supplying industrial motion control, filtration, and automation solutions nationwide. Their Magento store has been fully restored and restructured to support long-term stability, with a new cloud-based infrastructure, modules tailored to industrial buyers, and custom backend logic to match the complexity of their operations.

With ERP integration tailored to their order processing workflows, the platform allows Wainbee to manage large product catalogs, sync order data in real time, support account-based purchasing, and serve B2B customers efficiently through a clean, reliable interface.

Technology

• Platform: Adobe Commerce (Magento 2)
• Hosting: MageMojo cloud
• ERP integration: Custom API endpoints and logic for real-time data exchange

Highlights

• Fully restored Magento store with stable infrastructure and clean order flows
• Custom ERP integration with extended API for accurate order processing
• Account registration, product updates, and payments that run bug-free
• Modules for product-specific logic and industrial catalog support.

These 10 examples prove that great B2B eCommerce is about creating clarity and value at every touchpoint. The most effective B2B stores support effortless transactions, ease internal workflows, reduce friction, and overall make it that much nicer for customers to do business with you.

Ready to upgrade your B2B store? Our enterprise-ready B2B development solutions offer features to handle bulk orders and manage complex accounts. Let’s talk about ways your B2B store can improve.

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