Hyvä Theme Goes Open Source: A Milestone for Magento Performance and Community

Hyvä has just made their biggest move yet: the high-performance Magento 2 theme is now entirely open source and open to use for all.

Hyvä started as a faster, cleaner frontend for Magento 2 and is now one of the most widely adopted themes in the Magento ecosystem. With the source code fully open, it’s easier than ever to get started. It’s released under standard open-source licenses (OSL 3.0 and AFL 3.0), allowing agencies and merchants to use it in commercial projects, modify it, and distribute their own versions with no license fee required. 

Get it on GitHub or request free license keys via hyva.io!

Let’s break down what this means, what’s included, what you can do with it, and how teams like scandiweb are already using it (and have been using it) to deliver results.

Why this matters

When Hyvä launched in 2021, it solved Magento’s biggest pain point: frontend performance. Today, Hyvä powers over 6,000 stores, including giants like Volkswagen, Citizen, Replay, and Nestlé, and has set the standard for Core Web Vitals performance in Magento.

Going open source expands access to performance-focused development, reduces entry barriers for smaller teams, and opens the door for broader community-driven innovation.

You can now use Hyvä Theme in projects without needing a paid license. If you plan to copy and modify Hyvä’s code, you’ll need to include the correct license file and credit Hyvä. If you’re only extending it or using it as a dependency, you won’t need to share your own code or make it open source.

What’s included

Hyvä Theme is now available under a dual license: OSL 3.0 and AFL 3.0, both of which are OSI-approved open-source licenses.

You can:

• Use the theme freely for personal or commercial projects
• Build and sell derivative themes (under open-source or proprietary licenses, depending on the license you choose)
• Access documentation, community Slack, and compatibility modules (via free keys).

Paid products still available:

• Hyvä UI – component library for prebuilt layouts and design elements
• Hyvä Checkout – high-performance, flexible checkout
• Hyvä Commerce – bundle of Theme + UI + Checkout
• Hyvä Enterprise – adds Adobe Commerce compatibility

Community support is free via Slack, while premium support is included with paid products.

All the details are documented on GitHub and hyva.io; the short version is that if you’re building for Magento and care about performance, you now have direct access to Hyvä’s codebase!

scandiweb, like many other agencies, has already used this model to build high-speed, beautiful-looking stores, reusable templates, and internal frameworks to speed up delivery. With the source code now fully open, it’s easier for others to do the same.

scandiweb’s Hyvä journey: early adopters turned Platinum Partners

At scandiweb, we recognized Hyvä’s potential early on and became one of its most active implementation partners. Today, we’re proud to be a Hyvä Platinum Partner, recognized for our deep technical contributions and performance-first approach to Magento development.

Since our first Hyvä rebuild for JYSK Canada, we’ve delivered dozens of Hyvä-based stores across different industries, including global retail brands and award-winning UX innovations. We’ve worked on some of the most complex Hyvä builds out there, often using our own internal setup framework. 

We even built the first fully open-source production-ready Hyvä storefront theme, Satoshi. Initially built for Shopify, we adapted it for Magento and shared it with the community.

Hyvä x scandiweb in action

Here’s what Hyvä has helped us achieve for our clients:

JYSK Canada’s outstanding Google CWV performance

Goal: Improve performance and pass Core Web Vitals

Approach: Partial Hyvä rollout with custom Tailwind and Alpine.js work, layout-by-layout

Results:

• -2900% total blocking time
• -242% time to interactive
• All-green CWV
• +58% unique purchases
• +43.8% transactions
• +20.1% checkout conversion rate

Read the full case study here.

Pioneering award-winning digital experience for Airthings

Goal: Redesign two subdomains into one customer-focused site

Approach: Full Magento + Hyvä rebuild with HubSpot CMS integration

Results:

• +103.4% transactions
• +105.5% revenue
• +56% engagement
• Winner of the Design Pioneer Award at Meet Magento NYC 2024

Read the full case study here.

Gear-Up YoY sales improvement

Goal: Migrate from Magento 1 and improve site speed

Approach: Magento 2 replatform with custom backend logic and Hyvä frontend

Results:

• +110.9% revenue YoY
• +47.7% orders YoY
• +124K clicks and 9.68M impressions
• Fully rebuilt custom logic and workflows

Read the full case study here.

ATX Fitness’ U.S. launch with Hyvä Commerce

Goal: Launch a US eCommerce site in time for Home Gym Expo

Approach: Full Magento 2 build with Hyvä Commerce + Checkout

Results:

• Launched in 2.5 months
• 15+ custom features delivered
• All green CWV
• 93–100% PageSpeed accessibility scores

Read the full case study here.

Umniah eshop strengthens leadership

Goal: Rebuild the eCommerce store to match modern standards

Approach: Magento 2 + Hyvä + custom integrations (ERP, GIS, personalization, payment)

Results:

• +105% revenue in Internet Plans
• +86% cart-to-view rate
• +72.1% sessions
• +300 new keywords
• Winner of the Design Pioneer Award at Meet Magento NYC 2025

Read the full case study here.

Ready to build with Hyvä?

The theme is open, and the code is yours. Hyvä Theme 1.4.0 is now available on GitHub under an open-source license. You can also request free license keys from hyva.io to access extra tools and compatibility modules. 

Congratulations to the Hyvä team on this release. You’ve raised the bar for everyone building on Magento, and we’re excited to keep pushing boundaries.

Want to see everything that’s possible with Hyvä? scandiweb is a Hyvä Platinum Partner with an extensive hands-on experience. Reach out to us if you’re exploring Hyvä for the first time or taking a new strategic step. We’re here to help and show a clear path to growth.

Share on: