AI Agent Bites #10: Automating PPC Audits with Claude and MCP

The problem we solve

The PPC team was spending over an hour conducting manual PPC audits and health checks. These tasks require working with large sets of pure data—time-consuming and repetitive work that doesn’t leverage human creativity.

To streamline this, we automated the process, letting AI handle the heavy lifting of data analysis while embedding best practices directly into the workflow.

How it works

We built a Claude project that connects to an n8n MCP server, which hosts a range of Google Ads tools. This setup allows Claude to execute PPC audits end-to-end with minimal manual effort.

The project’s knowledge base includes audit templates, best practices, and different audit types—helping Claude not only analyze but also present the results in a structured, accessible way.

Processing and development

Input

• Google Ads client account ID—thats it!

Output

• Comprehensive PPC Audit and breakdown
• Standardized audit format, reducing variability between team members
• Actionable recommendations aligned with industry best practices

Impact

What previously took over an hour of manual work can now be completed in minutes. The PPC team can scale audits, ensure consistency, and focus more on client welfare than pure data.

Built with

• Claude – for analysis and structured reporting
• n8n MCP server – hosting the audit toolset and handling orchestration
• Google Ads API – providing real-time campaign data

Complexity

Medium

Looking to leverage modern AI tools within your company? Get in touch and explore next steps.

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