8 steps to increase customer retention & engagement

75% of consumers expect personalization as a standard, increasing click-through rates by at least 30%.

We help to personalize every step of the user journey, from homepage content blocks to AI-driven product recommendations on PDPs and the shopping cart by integrating tools like Clerk, Attraqt, Clearbit, Dynamic Yield, Adobe Experience Manager, and others.

See how we implemented AI-driven product recommendations for the MET or get in touch to speak with a personalization expert.

In physical retail, you need to define on which shelf a product is located and what to put nearby. However, in the digital world, we have the opportunity to personalize merchandising on the fly, based on visitor demographics, recent user behavior, seasonality, margins, and any other business rules.

Nearly 30% of users go directly to the search box, and these searchers are known to convert 5-6x higher than regular passive browsers. The search box has become another opportunity to increase conversion rates by providing contextually and personally relevant content, using search rules, integrating recommended products, and running search-specific promo campaigns.

We start with an audit of your existing merchandising tools and search logic. Our most common recommendation is to implement AI-driven proven-to-perform merchandising and searchandising solutions such as Clerk, Klevu, Attraqt, Dynamic Yield, DotDigital, Adobe Target, and Sensei.

Read our review on AI-driven merchandising tools or get in touch to speak with a CRO expert.

86% of professional marketers still prioritize email marketing. In a cookie-less world, 1st party data about customers (such as email and phone number) will become key.

We start by auditing your lead capture micro-conversion funnel, identifying all user journey steps where you can capture extra information about the visitors, and testing the best-performing lead capture mechanisms and messaging for it.

Further, we configure email sequences to nurture your leads, personalized to their stage in the sales funnel. For someone, an abandoned card email with a coupon code is the best approach, while the latest blog articles about products they were exploring will matter more to others. SMS is used on special occasions only, like order status updates, one-time event invites, or birthday congratulations.

The most frequent email marketing tools we work with are Klaviyo, Adobe Marketo, Dynamic Yield, DotDigital, and Mailchimp.

Read our six tips to create an effective abandoned cart email or get in touch to speak with an email marketing expert.

With 5,000+ MarTech tools available on the market, how to choose the one most suitable for your business? How to ensure it works its best to convert visitors into customers?

We start by auditing your lead capture micro-conversion funnel, identifying all user journey steps where you can capture extra information about the visitors, testing best-performing lead captures, and messaging for it.

Then we do gap analysis in your MarTech tool stack and come up with actionable recommendations.

Request our conversion funnel assessment sample or get in touch to speak with a MarTech expert.

You can increase email campaign performance by ~30% by leveraging Dynamic remarketing in parallel with email campaigns.

For example, a visitor opened a product page and added a product to the wishlist but didn't purchase it for 7 days. Not only will we follow up with him over email but also show ads with the exact product he was looking at over the Google display network with 2M+ partner websites, Facebook, Instagram, and TikTok.

Learn how The Wool Company increased ROAS by 82.07% with dynamic remarketing or get in touch to speak with a PPC expert.

Opinions can't be trusted, that's why every experiment needs to be backed by data and an A/B testing process for identifying statistically significantly best-performer, whether it is a new ad set, email, or lead capture.

Learn how we achieved a 78% win rate for an ongoing A/B testing program or get in touch to speak with a CRO expert.

Don't know where to start or are not sure if your current marketing automation & personalization tool stack is the right choice?

We do marketing automation & personalization maturity audit, reviewing your current setup, suggesting improvements, and implementing and configuring new proven-to-perform tools.

Get in touch to speak with a Digital Marketing Strategist.

We provide full-care service to manage your marketing automation, including lead capture setup based on visitors' behavior, email DB nurturing with new email campaigns, abandoned cart setup, and email & SMS sequences.

Examples of results we could achieve running our Growth program for a year:

745.72% revenue increase for cart abandonment emails

78% win rate for an ongoing A/B testing program

81.12% increase in revenue from organic traffic after SEO strategy implementation

73.32% increase in add-to-cart rate after landing page revamp

148% increase in mobile revenue after fixing ‘low-hanging fruits’

Get in touch to speak with an eCommerce Growth expert.

Share with us your website URL and what automation or personalization tools you are using now, and we will be back with a marketing automation maturity audit within 3 days!