AI Agent Bites #8: SpoGPT, the Sportland AI Agent

The problem we solve

Search behavior is rapidly shifting—people now expect AI-driven queries rather than manual filters and browsing. Brands must be discoverable by AI, accessible directly in assistants like ChatGPT. Offering a custom GPT like SpoGPT is a crucial step toward being present and effective in this emerging “AI search” landscape.

How it works

This week, we’ve built SpoGPT, a ChatGPT Custom GPT for Sportland, a leading sports apparel and equipment retailer. Leveraging OpenAI’s Custom GPTs feature with actions, SpoGPT combines:

• General GPT knowledge (product trends, use cases, web search)
• Live access to Sportland’s Magento catalog via custom OpenAPI‑based actions

These “actions” let SpoGPT fetch real-time details—inventory, pricing, sizes—on demand, blending structured API data with conversational expertise

Processing and development

• Defined robust OpenAPI schemas covering key Magento endpoints
• Configured secure authentication using API-key auth
• Uploaded action schemas and configured them via the Custom GPT builder
• Crafted prompt flows that trigger API calls only when needed, keeping conversations coherent

Example walkthrough

Impact

SpoGPT positions Sportland as AI-ready:

• Shows up in AI-led search via ChatGPT
• Offers real-time accuracy on price, stock, size
• Delivers expert guidance on fit, terrain, materials
• Simplifies UX with natural language—no discipline switching needed

This demonstrates how brands can embed themselves into the future of AI-powered shopping.

Built with

• OpenAI Custom GPTs – leveraging the Actions feature for API integration
• Magento API – source of real-time product data

Complexity

Medium

Looking to leverage modern AI tools within your company? Get in touch and explore next steps.

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