AEO Makes Novatours #1 Travel Agency in AI Search Across the Baltics

Novatours is now the top travel agency recommended by ChatGPT in Lithuania, Latvia, and Estonia, beating both global operators and local competitors.

With one smart move in AI search optimization, Novatours claimed the #1 AI citation for high-intent travel queries like “Which travel agency is the best?”—in three languages across three markets.

This Baltic travel leader shows that even small AEO-focused tweaks in site content can make AI take notice.

Objective

Novatours had strong Google performance in Lithuania and Latvia, ranking #1 for their core local search terms (“kelioniu agenturos,” “ceļojumu aģentūras”). But AI-generated results told a different story, with Estonia still lagging behind at position 23.

With Gen AI becoming the go-to tool for travel research, Novatours needed to show up in the answers travelers actually see.

Approach

We focused on a simple but powerful fix: cleaning up and optimizing meta titles and descriptions across all three domains.

Some pages were displaying broken or unreadable titles, so these were replaced with clear, consistent meta tags that reflected user intent and brand trust signals.

We also made sure the brand name appeared correctly and consistently, standardizing from “Novatours” to “Novaturas” in Lithuania where needed.

Results

After optimization, Novatours is now the #1 recommendation in ChatGPT across all three Baltic markets for the prompt “Which travel agency is the best?” It continues to rank first in Google as well, doubling its visibility and impact.

In Latvia, Novatours ranks #1 in ChatGPT for high-intent queries about finding the best travel agency, becoming a trusted local choice in the AI-generated results.

After jumping from #23 to #1 on Google, Novatours Estonia now also appears as the top ChatGPT recommendation for best travel agencies.

In Lithuania, Novaturas appears fully localized in AI search, with accurate branding, native-language alignment, and a #1 ranking in ChatGPT for queries about the best travel agency.

Takeaway

Gartner predicts that by 2026, 25% of search traffic could disappear from traditional channels. If your brand isn’t appearing in AI-generated answers yet, now is the time to act.

Novatours proves that even simple on-site fixes, aligned with how AI understands and recommends, can lead to significant visibility gains.

Don’t wait for traffic to disappear. Start optimizing for AI now. Get in touch and let’s make your brand the go-to answer in AI search results.

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