Custom POS Delivers Real-Time Data and Boosts Sales for Spinola’s Lottery Retailers

Spinola Gaming, a leader in lottery gambling technology, needed to extend its online lottery operations to physical and mobile points of sale (POS) as well as lottery kiosks. To accomplish this, Spinola partnered with scandiweb to develop a custom POS solution capable of handling lottery and sweepstake ticket sales across both desktop and mobile devices. This case study highlights the innovative solutions implemented to achieve real-time sales, streamline operations, and drive new business growth.

About the client

Spinola Gaming is a leading provider of software solutions for global lottery operators. Since entering the iGaming industry in 2016, they have set the standard in online lotteries, offering products such as custom lotteries, scratch cards, and multimillion-euro jackpots. Spinola Gaming supports both B2B and B2C markets.

Spinola Gaming sets a new benchmark for the lottery industry by offering a branded, highly customizable, automated lottery solution. This solution stands out within the Magento ecosystem by leveraging Magento’s robust eCommerce capabilities in a unique application for the lottery industry. While Magento is traditionally used for retail, this project extends its functionality to manage complex lottery systems, incorporating customized content blocks, localized lottery offerings, and fully automated lottery transactions.

Business needs and goals

scandiweb had previously developed a Magento-based website for Spinola, designed to streamline the onboarding of new lotteries and allow for the customization of each site to suit specific client needs. These websites enable customers to effortlessly purchase lottery tickets online, providing a seamless user experience.

Spinola Gaming sought to expand its reach beyond online lottery ticket sales to include physical and mobile POS terminals. Their primary goal was to enable lottery resellers to sell tickets in real time through a system that could be seamlessly integrated with their existing infrastructure. They also wanted to ensure that this solution could work efficiently, regardless of internet connectivity, while providing future scalability for additional features like barcode scanning and printing.

Approach and solutions

To meet Spinola’s immediate need for a lottery ticket sales system through physical POS terminals, scandiweb developed a wrapper app. 

Initially, the approach was to just use the mobile website. But this limited hardware control, such as printing tickets and scanning barcodes. To overcome these limitations as quickly as possible, the team opted for a wrapper app that used the mobile website as the user interface but enabled native interaction with POS hardware like printers and barcode scanners. 

This solution was tailored specifically to Spinola’s POS devices, ensuring a smooth integration with their existing infrastructure. The wrapper app allowed retailers to perform essential tasks—such as one-click printing and barcode scanning—quickly and efficiently, all while meeting tight project deadlines.

By leveraging scandiweb’s expertise in PWA and React, the development of the wrapper app was streamlined, enabling Spinola to launch a functional POS solution rapidly.

Integrating Magento for lottery management

We leveraged Magento’s robust eCommerce capabilities, traditionally used in retail, to address the lottery industry’s complex needs. This innovative application allowed for the management of customized content blocks, localized lottery offerings, and fully automated transactions, fundamentally transforming the platform’s use.

Digital and physical integration

The solution bridged digital and physical realms by integrating online systems with physical POS and kiosk purchasing systems. This dual approach ensured a seamless transition between online ticket purchasing and in-person interactions, enhancing customer experience by maintaining a digital link to users’ accounts even during physical transactions.

Real-time data and automation

Real-time data flows and automated processes facilitated the seamless exchange of ticket sales, winner announcements, and money transfers, significantly reducing manual labor and operational costs. 

Results

The deployment of the wrapper app successfully enabled Spinola’s lottery retailers to expand their operations by offering seamless ticket sales through mobile POS terminals. With real-time sales capabilities integrated into the system, retailers were able to increase both their customer reach and ticket sales. 

A significant advantage of this solution was the inclusion of real-time data analytics, which provided retailers with valuable insights into sales patterns and customer behavior. This data allowed retailers to make informed decisions, optimize their sales strategies, and ultimately enhance their business performance.

The current POS app has already transformed operations for lotteries in Brazil and Guinea Bissau, with rapid onboarding and deployment showcasing immediate benefits. The upcoming expansion into the Philippines underscores the scalability and potential profitability of this solution.

Curious to learn how scandiweb can tailor a POS solution for your business? Contact us today and explore how our innovative approaches can expand your reach and improve operational efficiency.

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