Case Study: Magento 2 Migration and Hyvä Frontend Improve YoY Sales by 111%

Many businesses are still relying on Magento 1 setups that no longer meet their needs. Upgrading is rarely simple, especially when the store has custom features and connects to multiple external systems. Here’s how we helped Gear‑Up move to a fast, high-performing site on Magento 2 and Hyvä.

About

Gear‑Up is a long-standing electronics and computing retailer based in Dubai, serving everyday consumers and professionals across the Middle East. Since launching in 2013, the company has grown into a trusted online destination for tech products.

When they came to scandiweb, Gear‑Up was still running on a Magento 1 store that hadn’t been updated in over a decade. It was slow, outdated, and no longer fit for the scale of their operations. A previous attempt to migrate to Magento 2 with another partner had failed, so this time, the stakes were high. They needed a partner who could make the migration work.

Project goals

Gear‑Up came to us with a clear set of priorities:

• Migrate their store from Magento 1 to Magento 2 without losing any business-critical data
• Rebuild all existing custom logic and workflows to match how their team operated
• Deliver a modern, fast frontend with improved performance and UX
• Implement a multi-currency setup with store-specific tax and price rounding rules
• Ensure accurate pricing display and tax calculation across third-party systems

They also saw the migration as a chance to modernize their store’s look and feel, aligning the frontend with their brand and growing product catalog.

Also read:
From Slow to Sleek: A UI-Focused eCommerce Redesign

Challenges

The biggest challenge was the data itself. Gear‑Up had more than ten years of order history stored in Magento 1, much of it tied to custom fields and logic that were never part of the platform by default. Every order, product, and customer record carried legacy data the business relied on, and all of it had to make it through the migration without breaking.

The second challenge was architectural. Gear‑Up’s internal workflows were built around how Magento 1 handled order management, but Magento 2 works differently. To replicate those flows accurately, we had to reverse-engineer and rebuild the logic. It was also important to make sure old and new orders could be processed side by side without disrupting daily operations. That required close collaboration with the business team, testing across edge cases, and iterating until every part worked as expected.

Another complexity was pricing. The store operates in seven currencies, each with its own exchange rate, tax rules, and custom rounding logic. On top of that, the rounding had to be consistently reflected across all third-party systems: including Klevu search, Tabby and Tamara payment widgets, and Xero invoicing. Some store views required fully rounded prices, while others needed prices with decimals, depending on market conventions. This wasn’t something Magento handled out of the box, so we built a custom backend solution.

Approach

The goal was to build a store that felt familiar to the Gear‑Up team but performed like a modern eCommerce platform. To get there, we rebuilt their setup using Magento 2 as the foundation, creating a scalable architecture that could grow with the business.

On the frontend, we used Hyvä to deliver a faster, more responsive experience for users and developers. It gave the team more flexibility while significantly improving site speed.

Also read:
Hyvä Case Studies: Real Results and Success Stories in Web Performance and User Experience

We also recreated all of Gear‑Up’s custom logic from Magento 1. That included order flows, pricing rules, and backend processes that were essential to the team’s everyday work.

To handle the multi-currency pricing challenge, we built a custom backend module from scratch with its own database structure. This let us apply the right rounding and tax rules for each market and made sure the prices showed up correctly everywhere: Klevu, Xero, Tabby, and Tamara.

In order to move more than a decade of historical data, we developed advanced migration scripts that could extract, clean, and map thousands of records. Some of those entries went back over ten years.

The entire migration and launch took place during a carefully coordinated 8-hour window, with half that time spent on the data import alone.

Results

The migration wasn’t simple, but the outcome proved it was worth the effort. Gear‑Up’s new store launched without disruption and carried over all critical functionality. Here’s what the project achieved:

• Stable launch with full functionality preserved
• Seamless switch with no critical downtime
• +47.7% orders YoY
• +110.9% revenue YoY
• +124K clicks
• +9.68M impressions

The Gear‑Up team was satisfied with the results and continues working with scandiweb via Support Cloud and additional SEO services.

Planning a complex Magento migration or frontend overhaul? Scandiweb is trusted by electronics retailers and enterprise merchants worldwide to deliver secure, stable, and scalable Magento solutions. We’re also a proud Hyvä Platinum Partner. Let’s talk about how to build a future-ready store that doesn’t leave your legacy behind.

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