Hyvä Commerce: First Look at the New Magento Experience

Hyvä Commerce just landed—here’s what we think.

Magento merchants are always looking for ways to simplify daily work and speed up delivery. Hyvä Commerce steps in with a new product suite built on Hyvä Theme, Hyvä Checkout, and Magento 2. It promises to improve how teams work inside Magento and how fast storefronts perform out of the box.

Our developers got early access and reviewed the code. Here’s what’s in, what’s coming, and what we’ve learned so far. 

What is Hyvä Commerce (and why now)

Hyvä Commerce is a new product suite built on Magento 2, combining Hyvä Theme, Hyvä Checkout, and a growing set of tools designed to improve how merchants and developers work with the platform. It builds on the foundations of Magento, offering an intuitive way to manage content and simplify everyday admin tasks.

Here’s what’s currently included or in progress:

• A new CMS editor with live previews and lightweight content types
• Built-in image optimization tools
• An improved admin dashboard
• Hyvä Theme, UI, and Checkout included by default.

Where Hyvä Commerce fits in the Magento ecosystem

Hyvä Commerce is built on top of Magento 2 and works with both Magento Open Source and Adobe Commerce. It’s designed to extend what’s already there, which means it fits with existing setups and supports gradual adoption.

PageBuilder remains fully supported. You can run Hyvä CMS on specific pages or blocks and keep the rest on PageBuilder without committing to a complete migration upfront.

For teams already using Hyvä Theme or Checkout, the upgrade path is straightforward. You can trade in your existing licenses and receive cashback toward a Hyvä Commerce subscription. And for others, it’s an opportunity to modernize the Magento experience without stepping outside the platform.

Who is Hyvä Commerce for?

From what we’ve tested, Hyvä Commerce is a strong fit for teams that want a simpler, faster way to work with Magento, without losing the platform’s flexibility. That includes:

• Merchants on Magento Open Source who want a more modern experience
• Teams already using Hyvä Theme or Checkout
• Agencies looking for faster, more intuitive ways to manage content.

It also serves mid-market and small-to-medium merchants who feel left behind as Adobe shifts its focus toward large enterprise clients. Hyvä Commerce fills that gap by offering a modern, cost-effective solution.

First Hyvä Commerce impressions from scandiweb’s team

We got early access to Hyvä Commerce and put it in front of our developers. We believe it’s shaping up to be a meaningful upgrade for merchants and developers.

Performance and usability upgrades are clear from the start. Content types are quicker to build, and the preview is accurate.

That said, it’s still early days. Several key features aren’t testable yet, and some parts of the codebase are still being built out.

If your store relies heavily on PageBuilder or custom content types, expect some migration work. Content created using the current Hyvä library won’t carry over automatically, so a transition plan is essential.

Still, the long-term potential is there. For teams who want Magento’s power without the friction, Hyvä Commerce is heading in the right direction.

Let’s break it down.

The new Hyvä CMS

The standout feature in Hyvä Commerce’s early access is the new CMS editor.

To be clear, this isn’t a PageBuilder replacement—you can run both editors in parallel and choose which one to use on each page or block. It gives teams flexibility instead of forcing a full migration.

So what’s new in Hyvä CMS?

• Real-time storefront preview—you see your edits exactly as they appear on the frontend

• Easy view switching—jump and preview how your content looks between devices, store views, or languages without refreshing
• Drafts and version control—you can save your work in progress without publishing it and revert changes with a few clicks
• Simplified content types—you can define everything in a single JSON file.

That said, content types built using scandiweb’s current Hyvä library don’t carry over. And more advanced logic, like conditional product assignment, isn’t available yet.

For now, it’s best suited for teams who want a faster, more modern way to build and manage content, and who are ready to put together a clear migration plan for existing components.

Media optimization

Hyvä Commerce introduces native media optimization features aimed at improving storefront performance and simplifying image handling across the board.

Hyvä Commerce introduces the following built-in tools:

• Automatic resizing based on usage context
• Format conversion (e.g. to WebP)
• Compression and quality adjustment
• Support at the upload stage and in code.

Although the feature is still in early development and not yet testable, the implementation looks promising. It’s a thoughtful addition that addresses real-world needs and gives teams more control over how images are handled across the site. Once fully released, it could be a valuable tool for improving performance scores and reducing page weight with less manual effort.

Image editing and dashboard tools (coming soon)

Two features included in the Hyvä Commerce roadmap are still in development, but they’re worth keeping an eye on, especially for merchant teams managing content regularly.

• Image Editor

A built-in image editor will allow quick edits directly from the Magento admin panel. Resize, crop, adjust quality, or add text without switching tools or opening a separate design program. It’s essentially a lightweight Photoshop baked into your workflow. Once available, it could streamline how teams handle visual content. 

• Admin Dashboard

Hyvä is also introducing a customizable admin dashboard with ready-made widgets. The first one will track Core Web Vitals using CrUX data, giving teams instant visibility into site performance metrics without leaving the backend.

Our take

Hyvä Commerce is still early, but it’s headed in an exciting direction. The new CMS editor alone is worth a look, as it introduces real improvements that teams will feel in their daily workflows. 

Some parts are still under development, and for merchants with existing custom setups, a thoughtful migration plan will be essential. scandiweb, a Hyvä Gold Partner, is already working with early adopters and testing the rollout of Hyvä Commerce in production. If you’re considering a move or want help evaluating your current setup, we can help you plan the transition.

Want to explore how Hyvä Commerce could fit your store? Talk to our team about early adoption strategies, migration planning, or full implementation support.

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