PPC Case Study: Amazon Launch Setup for CircuitMess’s Full Product Catalog

A tech-education brand turned to scandiweb to prepare their entire product lineup for launch on Amazon. They needed a polished, optimized Amazon presence that reflects the brand’s hands-on learning mission while meeting all marketplace requirements.

We developed listing content, visuals, and A+ modules for the entire catalog, navigating outdated Amazon tools to ensure every detail met technical and brand standards.

About

CircuitMess designs and manufactures DIY electronics kits that teach coding, robotics, and hardware basics through play. Their products range from programmable game consoles to AI-powered robots and other interactive kits, making STEM learning accessible and fun for kids and adults. With a growing customer base across D2C and retail channels, CircuitMess aimed to expand to Amazon with a storefront that communicated value, sparked curiosity, and converted browsers into buyers.

Project goals

To prepare for the Amazon launch, CircuitMess needed:

• Complete product listings for its full catalog, optimized for organic visibility
• A+ content that reflects the brand’s educational value and visual style
• Consistent listing structure to scale easily in the future
• Compliance with Amazon’s technical listing requirements
• Accurate categorization and keyword targeting for better discoverability.

Approach

Because Amazon’s flat file templates are prone to formatting errors, much of the setup required manual adjustments, especially when mapping CircuitMess’s educational product types to Amazon’s default categories. Rather than treat this as a barrier, we embedded QA directly into each step of the process to maintain consistency and reduce risk.

Here’s how we delivered:

Content strategy & keyword research

Mapped relevant search behavior to the client’s products using Amazon data and third-party keyword tools. The insights we gathered were later used in copy, prioritizing visibility and intent match to improve discoverability.

Product copywriting

Created unique, benefit-led content for each item, tailored to Amazon’s character limits and buyer decision patterns. Every listing balances SEO with brand tone, helping buyers understand what the kit does and why it matters.

A+ content creation

Designed custom modules for every product, describing learning outcomes and kit contents and highlighting user experience. These modules enhance the listings visually and help drive conversions through engaging, educational storytelling.

Technical setup & upload

Used Amazon’s flat files for bulk uploads, correcting categorization conflicts, formatting errors, and ensuring data validation across product variants and bundles.

Visual formatting

Aligned all product images with Amazon’s technical standards and visual best practices. Lifestyle and in-use photos were added to reinforce educational outcomes and appeal to parents and hobbyists.

Full QA before launch

Each listing went through a comprehensive review to confirm accuracy, design consistency, keyword alignment, and mobile display optimization.

Results

CircuitMess now has a fully built and fully compliant Amazon catalog, with every product set up for success from day one:

A complete Amazon presence for the entire product catalog

• Fully keyword-optimized content tailored to each listing
• Custom A+ content across all products
• Visuals that reflect the brand’s identity and improve conversion
• Future-ready listing structure for scalable catalog expansion.

The setup serves as a strong foundation for upcoming Amazon campaigns, providing a consistent and high-quality customer experience that aligns with CircuitMess’s D2C standards.

This case study was prepared by Ahmed Tantawy and Abduallah Qobaisy.

Interested in launching your first product on Amazon or scaling a multi-SKU catalog? Let’s chat and build a presence that communicates value and converts shoppers.

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