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Data privacy landscape is changing quickly
with updates from Apple and Google
You can no longer rely on third-party data to power your ads and marketing strategy
Ownership of data
What is first party data?
First-party data is information that you passively gather from user interactions.
Examples of first-party data include:
Purchase history
Behavioral data, such as clicks or time spent on page
Product preferences
Links a user clicks on from email engagements
Demographic information
Social data
What is first party data?
Where first-party data is passive, zero-party data is proactive. Consumers are not only allowing you to gather zero-party data, they’re choosing to share it with you for a specific purpose.
Examples of zero-party data include:
Gated form fills
Newsletter signups
Customer surveys
Product preferences
Social data

Create accurate customer profiles

One-to-one user journey personalization

Email & SMS flows personalization

Optimize marketing campaign targeting & relevance

Okay! Where should I start?

1. Decide what data you need some expalnation

2. Map the micro-conversion funnel

3. Setup Data tech foundation

4. Activation

5. Refine and validate with measurement can start with Scandiweb Conversion Funnel audit

What is included?

1. Zero-party data capturing strategy
2. Full lead capture funnel review by Senior CRO specialist
3. Practical suggestions on how to capture first-party data naturally on every funnel stage
4. Visualizing new improved lead capture funnel
5. Activation plan for all gathered data - how to use all gathered data for your business?
6. Tech stack suggestion to support your new zero-party data strategy

What is the result?

Request a report sample


900 EUR

Let's start with a free consulatation:

1h call with CRO specialist
Review your existing lead funnel strategy
"Live mode" brainstorm on potential impovements
Validation if you will benefit from full audit


What other options do I have?
Option A
If you get to used other Google services and using other Google-stack products, that’s the most common option to migrate to the newest version of Google Analytics.
Option B
There are plenty of options and if you were not happy with Google products that’s a great timing to get to know alternatives
What is Google Analytics 4?

A little backstory of Google Analytics is necessary to fully understand what GA4 is:

Google Analytics: The first version of Google Analytics, which were first introduced in 2005

Universal Analytics (UA): The updated and enhanced Google Analytics release from 2012, which took over as the default property type.

Google Analytics 360: This is a software package that came out in 2016 that, in addition to including Universal Analytics, also included Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.

Google Analytics 4: This is the newest version of Google Analytics, which was released on October 14, 2020.

Why to migrate now?

Because GA4 will elevate analytics and the insights you can derive from it, moving to it should be a top priority. This will keep your company moving forward in the proper direction and enable you to accomplish a number of New Year’s goals.

Besides, if you already are using Google Analytics 3 (universal analytics), then there isn’t a choice if you are willing to continue using Google Analytics, except for migrating to another analytics tool.

How much time does it take to migrate to GA4?

2-3 weeks if we are talking about just the migration to GA4. From the first discovery meeting to post go-live actions.

What other analytics problems can you solve for me?

If you are facing any analytics problem, there is a big 95% chance that we have already solved it or a similar issue for our other clients.

Please, visit our Problems we solve page and you just might find an issue that you are facing and we can happily help you with!

Learn more about zero-party marketing