A little backstory of Google Analytics is necessary to fully understand what GA4 is:
Google Analytics: The first version of Google Analytics, which were first introduced in 2005
Universal Analytics (UA): The updated and enhanced Google Analytics release from 2012, which took over as the default property type.
Google Analytics 360: This is a software package that came out in 2016 that, in addition to including Universal Analytics, also included Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.
Google Analytics 4: This is the newest version of Google Analytics, which was released on October 14, 2020.
Because GA4 will elevate analytics and the insights you can derive from it, moving to it should be a top priority. This will keep your company moving forward in the proper direction and enable you to accomplish a number of New Year’s goals.
Besides, if you already are using Google Analytics 3 (universal analytics), then there isn’t a choice if you are willing to continue using Google Analytics, except for migrating to another analytics tool.
2-3 weeks if we are talking about just the migration to GA4. From the first discovery meeting to post go-live actions.
If you are facing any analytics problem, there is a big 95% chance that we have already solved it or a similar issue for our other clients.
Please, visit our Problems we solve page and you just might find an issue that you are facing and we can happily help you with!