Case Study: Pioneering Award-Winning Digital Experience for Airthings

Airthings is a global leader in indoor air quality solutions for consumers, businesses, the public sector, and professionals. They manufacture a range of detectors and sell them worldwide with a focus on US and CA markets while being located in the heart of Oslo, Norway.

With scandiweb by their side, Airthings pioneered a visually stunning and functionally transformative website design that, just like the brand itself, aims to help people understand and improve the air they breathe. 

Project goals

The project involved merging two subdomains into a unified user experience while promoting the brand’s mission. The challenge was both technical and conceptual: Airthings wanted to shift their online presence from a product-centric to a customer-centric focus, highlighting how their products solve real-world air quality issues. 

Our main goal was to establish a clear, intuitive, and visually appealing interface that educates customers on air quality while enhancing product discovery and offers a personalized and informative shopping experience.

Approach

To merge two subdomains into a seamless user experience, we employed a modern redesign using Hyvä and an innovative Magento-HubSpot integration, combining Magento’s eCommerce functionalities with HubSpot’s content management and customer journey capabilities. The approach focused on building an intuitive platform that resonates with users, making the brand more accessible and engaging.

Also read:

• +20% of New Users After Merging All Content Under a Single Domain
• Airthings Enjoys 56% Engagement Rate and Aces CWV After Hyvä Migration

User-centric journey

We approached the redesign of the Airthings website with a vision of creating more than just a functional storefront. The goal was to build an educational platform that empowered users to make informed decisions about air quality and their health. 

The foundation of this redesign was the concept of a ‘use case user journey,’ which shifted the website’s focus from product features to the real-world problems that Airthings’ products solve for customers. Airthings prioritizes product discovery and customer education by offering an intuitive interface with personalized insights and data.

With intuitive navigation, visually appealing product pages, and interactive content such as real-time data graphs, the site provides users with personalized insights and smart-home integration features. This customer-centric approach uncovers new possibilities in how products are experienced online, turning a technical purchase into a more engaging, educational journey. The design’s imaginative emphasis on educational content and smart-home integration features guides users through a seamless upsell journey and connects with their desire for a healthier lifestyle.

Results

Airthings sets a new standard in the industry by combining comprehensive air quality monitoring with smart home integration, all presented through a clean, detail-oriented, user-centric design for faster navigation and a unified brand experience. 

The redesign of the Airthings website had a remarkable impact on user interaction, which contributed to improved business metrics. Most notable improvements include:

• +56% overall engagement rate
• +7.71% homepage engagement rate
• +17.11% views per user
• +103.4% transactions
• +105.5% total revenue

Every element of the website, from navigation to product pages, is built with consistency and brand identity in mind. Adhering to a single design source throughout the project allowed for a seamless experience that aligns with Airthings’ commitment to educating and empowering users, solidifying their trust, and building lasting loyalty with the site, the brand, and the air they breathe.

Ready to embark on a transformative eCommerce journey? Contact scandiweb to discover how we can help you design a platform that empowers your customers.

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