Heineken, 8-bit-sheep

eCOM360 2020 is just around the corner. The agenda has been announced, the venue is great, and the MC for the event is awesome. With speakers from all across the spectrum joining us to share their unique experiences in eCommerce, we’d like to use this chance to properly introduce the lineup. So let us get to know the speakers!

Yannis Eelen, Digital Innovations Lead at Heineken

Speech topic

GET MORE SALES W/O SELLING: HOW TO ENGAGE DIGITALLY WITH YOUR CONSUMERS 

Session details

The technological and strategic evolution of sales and marketing channels has brought eCommerce brands a ray of new ways to engage with potential customers digitally. Heineken is amongst those who have taken this leap and delivered innovative approaches one after another. In this session, Yannis, one of the great minds behind Heineken’s recent digital strategies, will provide insights on analytics and satisfaction measurement, share case studies and the main challenges that resulted in brand success stories.

What you will learn

• How to use the evolution of sales and marketing channels in your advantage
• What was the road taken for various Heineken innovations
• Analytics/satisfaction measurement tools and findings
• The main challenges along the way in the specific markets

About Yannis

Yannis is an experienced strategic thinker, currently steering the Innovation & Digital at Heineken. He brings success to the company projects with his skill in areas such as business partnering, innovation management, program management, and agile methodologies, making sure to remain focused on shaping the company-wide strategy for the digital future.

Simo Ahava, Partner & Senior Data Advocate at 8-bit-sheep

Speech topic

WHAT DO BROWSERS’ TRACKING PROTECTION INITIATIVES MEAN FOR YOUR BUSINESS?

Session details

Web browsers have started taking the initiative in the so-called “privacy wars”. Browsers seek to eradicate cross-site tracking, and in doing so make life difficult for ad tech, analytics, marketing, and experimentation efforts. In this talk, Simo will introduce how different browsers implement these mechanisms. He’ll go through the various disruptions that these modern tracking protection means introduce to the eCommerce, digital analytics, and digital marketing, before wrapping up with a look at the future as well as practical things you can do to secure your data quality.

What you will learn

• What cross-site tracking is, and why are browsers working against it
• How tracking protections manifest across different browsers
• What is the impact of these protections on ad tech, analytics, marketing
• What can be done to mitigate the impacts

About Simo

Simo Ahava, partner and co-founder of 8-bit-sheep, is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. Simo is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Found this post interesting? Stay tuned to learn more about the participants and their talk details.

For more details regarding eCOM360 2020, make sure to visit the official website, follow us on Facebook and Twitter for the latest updates, and, of course, come join us on April 17th, 2020!

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