Case study: Order Management Systems: Centralised Management for All Your Sales Channels

Managing multiple sales channels can be a handful — there is unnecessary friction, stock issues, fragmented customer experiences, mangled delivery processes and more. OMS streamlines the experience on both sides of the equation, helping you get your product out and helping it reach the customer more efficiently.

With different sales channels increasingly overlapping (89% of customers expect to see the items in a physical store online as well), and delivery systems being put under growing pressure (61% buy online and pick up in-store), order management systems boast the capacity to stay ahead of the curve and ensure a smooth omnichannel experience for all parties involved.

Though there are numerous OMS available, the fundamental service they provide is by and large the same. Given Scandiweb’s expertise with the Magento platform, let us take a look at Magento’s OMS service (MOMS).

What is MOMS – Magento Order Management System?

Magento Order Management is a modular, cloud-based platform designed to provide centralised inventory, order and fulfilment capabilities that enable commerce businesses to deliver a consistent, low friction, omnichannel experience to the customer — providing a platform to manage and analyse all the logistics, customer service and payment processes of an order from creation through completion.

MOM can be natively integrated with both M1 EE and M2 commerce and it can also be adapted to any E-commerce, ERP, WMS system, thanks to its flexible API. Those working with Magento already will find the UX very familiar and easy to work with. Furthermore, it is heavily configurable (store source weights, rules, etc.), meaning it can be easily adapted to suit the specific needs of any business.

A highly sought-after cost-cutting feature is MOMS intelligent sourcing engine, which, by choosing the best available sources for order completion, can help in significantly reducing shipping expenditure.

To put it in layman’s terms, MOMS is an essential managerial aid, with a gentle learning curve, that will help you get your products in sync across all your sales channels. This synchronicity will result in more efficient use of your resources.

An example of how to make it fit your eCommerce needs

Though there are numerous ways you can adapt MOMS to serve you best, let’s look at one concrete example: shipping. Whatever direction your business is heading or whatever its current situation, MOMS can have a significant impact.

For example, if your business is currently going through a hard time, you can easily configure MOMS’ settings to be as cost reductive as possible. You could do this by shipping your product out in bigger rather than smaller blocks (you can define the sizes of shipping boxes). Or by making sure that the delivery system with the lowest costs is prioritised over those that deliver faster, but are more expensive. You can also set the delivery source — if trying to reduce cost, shipping exclusively from warehouses and never directly from stores could be of financial benefit.

Alternatively, if your business is booming and your primary concern is customer satisfaction and attraction, you can set the delivery system to its most efficient setting, making sure your products are delivered as quickly as possible — i.e. shipping out immediately from the closest stores, regardless of expenditures.

Realistically, you’re most likely to use something in between the two — it’s up to you to determine your business’ goldilocks zone. It goes without saying that the benefits of this type of configuration are supplementary to those gained simply by having a centralised omnichannel system.

Scandiweb and MOMS

Last week, 6 Magento experts from Scandiweb traveled to the Magento offices in Barcelona to participate in on-site training and gain further knowledge of MOMS, which they are actively sharing with their colleagues. MOMS can be deployed relatively quickly, for such a transformational undertaking, and to truly experience all the benefits it has to offer, it is suggested to implement it fully in one go, rather than in incremental roll-outs.

An OMS system might sound good, but it’s not for everyone. It’s important to evaluate a client’s situation and needs — it will be of most benefit to those who, for example, have stock problems, or have determined that creating an omnichannel solution is a crucial step in the evolution of their business, or those with considerable global expansion plans, among other things.

While Magento provides the environment, which can be set up within a couple of days and then updates silently and unobtrusively, it falls to the integrator to configure and implement the system, simultaneously managing all the requirements and documentation.

If OMS sounds like a solution to your problems, get in touch with the biggest and most experienced team of certified Magento developers at [email protected], and we will help your business evolve to the next level.

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