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Pet Food Industry Analysis: Latest Insights and Trends

The pet food industry is undergoing rapid growth and transformation, influenced by changing consumer behaviors and technological advancements. This report provides a comprehensive overview of the current state and future prospects of the pet food market, highlighting key trends and challenges.

Discover more by downloading our Free Report about the Pet Food industry.

Industry overview

In 2022, the pet food industry was valued at $136 billion and is projected to expand to $224 billion by 2027, with a compound annual growth rate (CAGR) of 11.1% from 2023 to 2027. This growth is driven by increasing pet ownership and evolving consumer preferences.

The COVID-19 pandemic accelerated the shift toward digital platforms within the pet food sector. Both millennial and baby boomer pet owners have increasingly turned to online shopping for pet food, driven by the convenience and safety of eCommerce.

Dogs dominate the market, particularly influencing the demand for dry food, which accounts for nearly 45% of the market due to its dental benefits for pets.

The online pet food market is characterized by intense competition and rapid innovation, including trends such as loyalty programs, affiliate marketing, mobile commerce, social shopping, live streaming, and subscription services.

Challenges facing the Pet Food industry

Despite robust growth, the industry faces several challenges:

  • Rising demand for pet products coupled with supply chain disruptions
  • Shortages of key ingredients like animal fats
  • Packaging challenges
  • High inflation on pet food pricing

Pet Food eCommerce market dynamics

The pet food eCommerce sector is diverse, including large online marketplaces like Amazon, specialized retailers like Chewy and PetMed Express, and traditional brick-and-mortar stores expanding online such as PetSmart and Petco. Despite a large number of players, most online pet food stores see modest web sales, typically less than $1 million annually.

Key trends in pet care

Rising investments in pet care

Spending on pet care has remained robust throughout the pandemic, with a Morgan Stanley survey revealing that 34% of pet owners planned to increase their spending on pet food in 2023, and 32% on pet health. The pet insurance market has also expanded significantly, with a 26% annual growth rate from 2017 to 2021 and a 21.5% increase in the number of insured pets.

Treating pets as family members

According to Euromonitor International, 71% of global pet owners view their pets as family members, influencing trends such as shared pet custody in Spain post-divorce. This humanization drives demand for premium pet food products, including therapeutic foods and frozen options.

Innovation in pet product categories

The pet care market is seeing a new era of pet products, introducing new products like pet wipes, toothpaste, smart toys, and automatic feeders. These innovations have resonated well with consumers, reflecting a shift toward more sophisticated and functional pet care solutions.

Download our free report now to learn more about the Pet Food industry’s current state, key trends, and market threats and opportunities.

Wrapping up

The Pet Food industry is poised for continued growth, shaped by the expanding role of eCommerce, the increasing humanization of pets, and innovation in pet care products. While challenges like supply chain disruptions and inflation persist, the market’s growth prospects remain largely positive, driven by deep-seated trends in consumer behavior and technological advancements.

Explore our extensive collection of eCommerce industry reports covering the latest trends and strategies across various industries. All reports are free to download!

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