How Your Instagram Business Profile Should Look in 2024

Social media is one of the main ways for businesses to stay connected with their audience and create firsthand connections with them. According to Keyhole, ~90% of Instagram users follow at least one business profile, and additionally, 70% of shoppers turn to Instagram for product discovery. It’s become a significant player in eCommerce.

Maintaining a strong social media presence is more crucial than ever for businesses aiming to increase their reach, engage with audience, and build brand loyalty. A well-crafted business profile can significantly enhance your brand’s visibility and credibility across platforms. 

We have gathered key Instagram strategies and suggested improvements to ensure your business profile stands out on Instagram and is ready for new users to discover. 

Account setup

Instagram bio

Crafting an Instagram bio that succinctly conveys your business value proposition will help you capture and retain user interest. A well-crafted bio should be brief yet informative, highlighting what sets your business apart. It should also include a clear call to action to help visitors understand what to do next, whether it’s visiting your website or checking out your latest product. 

Suggestions

• Incorporate emojis to express your brand’s personality
• Utilize link space to direct users to your favored destination
• Keep your bio concise and engaging to enhance user experience and encourage deeper interaction with your profile.

Following accounts

Maintaining a balanced following ratio on your account is crucial for ensuring meaningful engagement. When a business follows too many accounts, the feed becomes cluttered with content, making it challenging to see relevant and engaging posts. It also reduces overall engagement and increases the likelihood of your account being perceived as spammy. 

Suggestions

• Follow a more curated list of accounts 
• Interact more authentically with content pertinent to your business and aligned with your brand to ensure a cleaner, more focused feed that supports your business goals.

World-famous brands from different industries have a similar approach:

Detecting & cleaning up inactive followers

Regularly clean up your followers to maintain a healthy and engaging social media profile. Removing inactive followers can significantly boost your overall engagement rate by ensuring your audience is genuinely interested in your content. This improves the relevance of your posts and enhances your credibility. Curate a follower list of active and engaged users to increase the authenticity of your profile, making it more appealing to current and potential followers.

How to effectively clean up your followers?

• Start by identifying inactive accounts
• Review your follower list and look for accounts that haven’t interacted with your content in a long time
• Detect bots and fake followers, such as profiles with generic usernames, incomplete profiles, or accounts that follow a large number of accounts but have few followers themselves 
• Manually select the option to remove them from your follower list.

Content

Pinned posts

Pinned posts on Instagram enhance user engagement and maintain a cohesive brand presence. Pinning key posts at the top of your profile ensures new visitors immediately see your most important content, such as announcements, promotions, or brand USPs. Pinned posts aid in capturing their attention and guiding them to the most relevant information.

Additionally, pinned posts can improve your profile’s aesthetic by highlighting well-crafted content that aligns with your brand’s visual identity, thus fostering a stronger connection with your audience.

Check out these examples:

Also read:
Your Ultimate Guide to Instagram Checkout for Shops
Growing Brand Awareness: From 50 to 1,000 Followers in 2 Weeks on Instagram

Instagram highlights

You will also want to update Instagram story highlights with fresh content—this helps to engage new users who discover your account. Outdated highlights can give the impression of inactivity, which may lead Instagram’s algorithm to hide your page in the Explore section. 

To avoid this, create custom Instagram story highlight icons that align with your brand’s visual guidelines. Regularly update the content within your highlights and organize them into precise topics. This way, new users can easily access and navigate through relevant information, boosting their engagement and interest in your profile. 

Follow the example of these accounts:

Content diversity and posting schedule

For all strategies to work, it’s important to maintain a consistent posting schedule. 

Suggestions

• Regularly post diverse content, such as reels or engaging, entertaining, and educational posts, to keep your audience interested and active
• Try out different content types to see what works best for your brand
• Don’t be afraid to experiment, as you never know what might catch the audience’s attention
• Aim to post almost daily to ensure your content appears in followers’ feeds. 

Social media’s best practice is to have a mix of content types, with most of the content engaging and bringing value to followers and interactions and other promotional content focused on the product your brand is offering:

In 2024, your Instagram profile should reflect a strategic approach prioritizing meaningful engagement, consistent and diverse content, and an appealing aesthetic. Curate your following list, regularly update your Instagram highlights, maintain a balanced and engaging posting schedule, and ensure a visually cohesive feed to enhance your brand’s visibility and credibility.

These improvements will help attract new followers and engage your existing audience. Stay proactive in refining your strategy and keep your content fresh and relevant! We’re certain your Instagram profile will meet the demands of today’s social media users and even stand out as a leader in your industry.

Need help optimizing your Instagram business profile? Let’s connect! Use the contact form below, and our Social Media team will review your request and come up with a plan in 48h.

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