How Moto Machines Increased Their Social Media Reach by 404%

About

Moto Machines is a US-based eCommerce retailer specializing in high-quality motorcycle accessories. Serving a niche market of motorcycle enthusiasts, they heavily rely on social media to drive website traffic. The retailer noticed a gradual decline in Instagram engagement, eventually leading to an unexpected shadowban that severely impacted their visibility and revenue.

As Moto Machines had already established a long-term partnership with scandiweb on PPC management, they trusted us to help resolve their social media challenges as well. By swiftly identifying the root cause and implementing platform-specific best practices, scandiweb successfully helped Moto Machines recover from the shadowban, resulting in a 38.9% increase in profile visits and a 404% growth in accounts reached.

Project goals

Moto Machines noticed their Instagram account had steadily declining engagement over several months. Initially subtle, the issues became more evident due to inconsistent posting and the absence of a clear social media strategy. Posts were published irregularly to their 7000 followers, negatively affecting the accounts’ credibility with Instagram’s algorithm.

Eventually, Moto Machine’s account got shadowbanned, severely restricting their visibility. Posts no longer appeared under hashtag searches or on Instagram’s explore page. Moto Machines urgently required expert guidance to overhaul their social media marketing strategy.

Approach

We aimed to establish consistent posting and experimented with different content types to identify what resonated most with Moto Machines’ audience and delivered the best results. Here’s how we approached this:

Establishing a consistent social media strategy

scandiweb immediately recognized that inconsistent posting was negatively impacting Moto Machines’ performance on Instagram. We implemented a structured and predictable posting schedule to address this, signaling that Moto Machines was an active and credible account.

Strategic pause on hashtags

As a critical step in reworking their social media strategy, Moto Machines temporarily suspended the use of hashtags. This targeted action provided the algorithm sufficient time to recalibrate and lift restrictions imposed by the shadowban.

Utilizing memes

While not standard industry practice, scandiweb proposed an unconventional solution for Moto Machine’s social media problems—memes. This approach significantly increased post views and engagement, especially among users who didn’t previously follow the account. 

Influencer collaboration

Finally, scandiweb recognized the importance of authentic audience engagement and helped establish targeted collaborations with relevant industry influencers. These influencer collaborations expanded Moto Machines’ audience, driving higher engagement rates and attracting new followers to their Instagram account.

Results

The strategic measures implemented by scandiweb effectively lifted Moto Machines’ shadowban, quickly restoring their complete Instagram visibility. The most notable results include: 

• +39% profile visits
• +404% accounts reached
• 20x more average likes per post

If you’re facing content engagement or audience growth challenges, scandiweb’s social media experts can help. Contact us today to discuss how our team can strengthen your brand’s online presence and deliver tangible results.

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