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How to Prepare for Black Friday 2023: eCommerce Strategies & Ideas

Are you ready to make the most of the Black Friday frenzy? With billions of dollars spent on this shopping extravaganza each year, it’s crucial for your eCommerce store to be fully prepared to seize this lucrative opportunity.

In this blog post, we’ll share vital strategies and ideas on how to prepare for Black Friday 2023, helping you optimize your online store, develop a comprehensive marketing plan, and implement creative sales tactics. By the end, you’ll be armed with the knowledge to dominate the Black Friday eCommerce landscape and reap the rewards of this spectacular shopping event.

Key takeaways

  • Maximize Black Friday success by optimizing your website, inventory management & user experience, and ensuring website stability during peak traffic with uptime monitoring and 24/7 eCommerce support.
  • Utilize creative sales tactics such as product bundling, exclusive offers, and time-limited deals to drive sales.
  • Retain customers post-Black Friday with customer retention initiatives, reward loyal customers with exclusive offers, and use time-limited deals to encourage repeat business.
  • Analyze performance metrics post-Black Friday to ensure future success and growth, focus on customer retention initiatives, and prepare for future sales events.

Holiday shopping season: Black Friday sales

Black Friday, happening the day after Thanksgiving, signals the start of the holiday shopping frenzy. This retail phenomenon has grown from a one-day, in-store event to a full weekend of sales, known as “Black Friday Cyber Monday” (BFCM). With massive discounts attracting a plethora of customers, thorough preparation is vital for eCommerce businesses aiming to benefit from the Black Friday sale.

During BFCM 2022, the average order total exceeded US $100, emphasizing the huge sales potential. Initially an in-store event, Black Friday has been embraced by online retailers, who also offer enticing Cyber Monday sales. With a significant number of holiday shoppers turning to online platforms during these events in recent years, it’s evident that Black Friday and Cyber Monday have become pivotal moments in the holiday shopping season.

Click to download Black Friday checklist

How to prepare for Black Friday: eCommerce stores

Preparing your online store for Black Friday 2023 involves optimizing your website, managing inventory, and enhancing user experience. These improvements will maximize sales during this high-traffic event, particularly for those eCommerce merchants and stores experiencing significant demand increases.

Website optimization

Website optimization is crucial during Black Friday, as it can improve page load times, mobile responsiveness, and search engine visibility, ultimately capturing and keeping customers during the holiday rush. With an increasing number of people relying on their phones for holiday shopping, a mobile-friendly website can be the difference between making sales and losing them. In fact, if a page doesn’t load within three seconds, over 50% of visitors will abandon the website.

To optimize your website for Black Friday, consider the following:

  • Use tools like Google’s PageSpeed Insights to get personalized suggestions for improving site performance and speed.
  • Ensure your website is mobile-friendly.
  • Incorporate keywords that shoppers are likely to use when searching for holiday deals.

Optimizing your website can offer a seamless user experience that keeps customers engaged and encourages them to complete their purchases.

Ensuring scalability with AWS and ReadyMage

Scalability is a critical aspect to consider when preparing your online store for Black Friday 2023. Your eCommerce platform should be able to handle a sudden influx of traffic and transactions without compromising site performance or customer experience. Two platforms that can help in ensuring scalability are Amazon Web Services (AWS) and ReadyMage.

Amazon Web Services (AWS)

AWS is a cloud services platform that provides a broad set of infrastructure services, such as computing power, storage options, networking, and databases, available on demand. AWS allows businesses to scale and grow by providing all the necessary tools to build a scalable eCommerce platform.

During high-traffic events like Black Friday, AWS’s auto-scaling feature ensures that your application can scale up to handle peak loads and scale down when demand drops, optimizing costs. Moreover, AWS provides a global infrastructure that allows you to distribute your application in regions closest to your customers, reducing latency and improving the shopping experience.


ReadyMage is a managed platform hosted in AWS, best for eCommerce businesses preparing for high-traffic events like Black Friday 2023. The service comes with a comprehensive performance audit to identifyand fix potential issues, and ensures your Magento store is ready to handle increased traffic and sales.

With ReadyMage, you can optimize various aspects of your Magento store, including server configuration, database optimization, code review, and frontend performance optimization. This comprehensive approach ensures that your store is not just ready to handle increased traffic but also offers a fast and smooth shopping experience to your customers, leading to higher conversion rates.

Other scalability solutions

In addition to AWS and ReadyMage, there are several other solutions you can consider to ensure your website’s scalability during the Black Friday rush. These include:

  • Content Delivery Network (CDN): A CDN helps to distribute your site’s content across various geographical locations, reducing server load and improving site speed. This is especially beneficial during high-traffic periods like Black Friday.
  • Load Balancing: Load balancing helps to distribute network traffic across multiple servers, ensuring that no single server becomes overwhelmed with traffic. This can help your site maintain optimal performance even under heavy load.
  • Database Optimization: Optimizing your database can significantly improve your website’s performance. This could involve tasks such as cleaning up old data, optimizing database queries, and ensuring your database is properly indexed.

By leveraging these scalability solutions, you can ensure your eCommerce store is well-equipped to handle the increased traffic during Black Friday 2023, providing a seamless shopping experience for your customers.

Inventory management

Efficient inventory management is essential for Black Friday, as it ensures you’re prepared for customer demand and any unexpected sales increases during the event.

To avoid losing sales due to stockouts, it’s crucial to plan for such scenarios during Black Friday. Additionally, you can leverage retargeting efforts and targeted emails to reduce cart abandonment rates and drive more conversions.

User experience

User experience plays a significant role in customer satisfaction during Black Friday. It encompasses the overall experience a customer has when interacting with your website or products. To enhance user experience and boost customer engagement during this crucial shopping event, consider the following:

  • Simplify navigation to make it easy for customers to find what they’re looking for.
  • Streamline the checkout process to minimize friction and reduce abandoned carts.
  • Provide excellent customer support to address any issues or concerns promptly.

Consider utilizing tools like chatbots to facilitate essential customer communication, manage inventory in real time, and drive sales. You can also use pop-ups to capture shoppers’ attention and give them an incentive to complete their purchases, effectively reducing abandonment rates. Moreover, these tools can help manage customer support inquiries, ensuring a smooth experience for your clients.

Focusing on user experience can help create a smooth shopping journey for your customers, ensuring they remain engaged with your brand throughout the Black Friday event.

Black Friday marketing strategies

A successful Black Friday 2023 marketing strategy encompasses various components, including email marketing campaigns, social media promotion, and retargeting efforts.

Email marketing

Email marketing is a powerful tool for boosting sales during Black Friday, as it can generate instantaneous results and deliver targeted messages directly to email subscribers everywhere. By offering exclusive deals, discounts, and reminders, you can create a sense of urgency that encourages customers to act quickly and make purchases.

To maximize the success of your Black Friday email marketing campaign, consider implementing best practices such as:

  • Sending pre-Black Friday emails to build anticipation
  • Offering customers something unexpected to create excitement
  • Optimizing your email campaigns for deliverability
  • Using catchy subject lines to grab attention and increase open rates
  • Incorporating seasonal design touches in your marketing email templates to make your messages stand out

Social media promotion

Social media promotion is a key aspect of a successful Black Friday marketing strategy, with platforms like Facebook, Instagram, and Twitter being ideal for sharing deals and engaging customers. Teasing sales with intriguing content can maximize reach and boost sales. Hashtags can help connect with people seeking Black Friday deals, helping them discover your products. An active and engaging social media presence can drive sales throughout Black Friday 2023.

Retargeting and remarketing

Retargeting and remarketing efforts play a crucial role in reaching out to customers who have previously shown interest in your products or abandoned their carts, encouraging them to complete their purchases. Platforms like AdRoll, Facebook, Instagram, and Google can be used to maximize the success of your retargeting and remarketing campaigns during Black Friday.

To run a successful retargeting campaign for eCommerce during Black Friday, consider the following strategies:

  • Show retargeting ads featuring products that customers viewed or abandoned.
  • Leverage social proof to increase trust and credibility.
  • Send targeted emails to existing customers with coupon codes and special discounts.
  • Implement countdown timers to create a sense of urgency.

Implementing creative sales tactics

In addition to a comprehensive marketing strategy, implementing creative sales tactics such as product bundling, offering early access and exclusive deals to loyal customers, and introducing time-limited deals and flash sales can help drive urgency and increase sales during the Black Friday event.

These tactics can help to create a sense of urgency and encourage customers to take advantage of the limited-time offers and exclusive Black Friday online deals.

Product bundling

Product bundling offers an exciting opportunity to encourage customers to buy more items and increase average order value during Black Friday. By combining similar or complementary products and offering discounts on groups of items, you can create low-cost and high-margin bundles that maximize your sales. Additionally, providing a discount code can further incentivize customers to take advantage of these best deals and bundles.

To create successful product bundles during Black Friday, consider the following strategies:

  • Identify popular items and create bundles with complementary items.
  • Offer tiered discounts based on the number of items in the bundle.
  • Employ effective product bundling strategies to entice customers to add more items to their carts.

Exclusive offers for loyal customers

Rewarding loyal customers with exclusive deals on Black Friday is a great way to show appreciation for their continued support and encourage them to make more purchases during the event. By offering bigger discounts and exclusive offers to your VIP customers, you can create a strong sense of loyalty and encourage repeat business.

To create enticing offers for your loyal customers, consider offering discounts on future purchases, inviting customers to join loyalty programs, and continually improving their experience. Focusing on customer retention and rewarding your most dedicated customers can maximize the success of your Black Friday event.

Time-limited deals and flash sales

Time-limited deals and flash sales create a sense of urgency, encouraging customers to act quickly and make purchases before the offers expire. By introducing exciting, limited-time offers, you can create a thrilling shopping experience that keeps customers engaged and eager to complete their purchases.

To implement successful time-limited deals and flash sales during Black Friday, consider using the following tools:

Ensuring website stability during peak traffic

The importance of uptime monitoring

Uptime monitoring is a crucial tool to ensure website stability. It involves tracking your website’s availability and functionality, ensuring that it’s accessible to users at all times. During high-traffic events like Black Friday, uptime monitoring becomes even more critical. A brief period of downtime during peak shopping hours can result in significant revenue loss, not to mention the potential damage to your brand’s reputation.

To optimize your website’s uptime, consider using tools that provide real-time monitoring and alerting. These tools will notify you immediately if your website becomes unavailable, allowing you to address the issue promptly.

24/7 eCommerce support

In addition to uptime monitoring, having access to 24/7 eCommerce support is invaluable during the Black Friday rush. This support can help you address any technical issues that arise promptly, minimizing downtime and ensuring a smooth shopping experience for your customers.

scandiweb offers comprehensive eCommerce support services, providing round-the-clock assistance to eCommerce businesses. With a team of certified developers and solution specialists, we ensure that your online store remains fully operational and efficient during high-traffic events. We provide immediate response and resolution to critical issues, proactive site monitoring, and even strategic advice to help you maximize your store’s performance.

By considering uptime monitoring and 24/7 eCommerce support, you can ensure your online store remains stable and accessible during Black Friday, providing a seamless and enjoyable shopping experience for your customers.

Click to download Black Friday checklist

Post-Black Friday strategies

Once the Black Friday frenzy has subsided, it’s important to focus on retaining customers acquired during the event. Analyzing performance and metrics to identify areas for improvement and planning for future sales events and promotions are key steps to ensure success.

Customer retention initiatives

Ensuring customer retention after Black Friday is crucial for the continued success of your eCommerce store, especially when it comes to attracting new customers. By offering attractive discounts on future purchases, inviting customers to join loyalty programs, and continually improving their experience, you can increase the likelihood of retaining customers and driving repeat business.

Additionally, by leveraging loyalty rewards programs, you can further incentivize customers to make bigger purchases, leading to increased average order values. Focusing on customer retention initiatives can help sustain the momentum generated during Black Friday, benefiting your business long after the event has ended.

Analyzing performance and metrics

Analyzing performance and metrics post-Black Friday can help you uncover successful strategies and pinpoint areas for improvement, allowing you to optimize your approach for future Black Friday events and other sales promotions. By tracking the success of your email marketing campaigns, social media promotion efforts, and retargeting campaigns, you can make data-driven decisions to improve your overall marketing strategy.

To measure the success of your Black Friday efforts, consider:

  • Tracking your email marketing campaigns
  • Analyzing user clicks, savings, shares, and other actions
  • Monitoring your social media analytics to identify which posts across your channels are performing the best

Wrapping up

Black Friday presents a golden opportunity for eCommerce businesses to maximize sales and engage with new and existing customers. By preparing your online store, developing a comprehensive marketing strategy, implementing creative sales tactics, and focusing on post-Black Friday strategies, you’ll be well-positioned to dominate Black Friday 2023. With the right approach, you can turn the holiday shopping excitement into a profitable and successful event for your business. Now, it’s time to put these strategies into action and make this Black Friday your most profitable one yet!

Frequently asked questions

How do I prepare my online store for Black Friday?

Prepare for Black Friday early by optimizing your product descriptions for SEO, testing and optimizing site speed, crafting a tempting offer, starting email campaigns, optimizing order fulfillment, offer free shipping and delivery, and offering hassle-free returns. Make sure to also leverage social media platforms, create comparison guides and other content, organize your featured sales, update visuals and copy, and apply the right discounts.

How to prepare for Amazon Black Friday?

Prepare for Black Friday by reviewing your FBA capacity limits, ordering enough inventory, shipping on time, optimizing product listings, launching PPC campaigns, and planning promotions. Monitor sales performance to ensure success.

What sells the most during Black Friday?

Black Friday shoppers in 2022 spent the most on clothing, shoes, and accessories, making up 53% of total purchases. Electronics made up 49%, while toys made up 39%.

What’s the difference between Black Friday and Cyber Monday?

Black Friday is for in-store and online shopping, and Cyber Monday is online only, so it’s important to create effective strategies to take advantage of both events for maximum sales.

When is Black Friday in 2023?

Black Friday 2023 falls on November 24.

Avoid server downtime, hosting errors, and other mishaps during the visitor spike this Black Friday Cyber Monday 2023 by fully preparing your eCommerce site and revisiting your marketing strategies with an expert team by your side. Sign up for 24/7 monitoring for the Black Friday 2023 weekend by dropping us a line at [email protected] or here. Limited slots available.

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