Updated: January 15, 2026
Efficient business management and customer satisfaction heavily depend on product data organization on the website and through all distribution channels, which can be a daunting task without the right tools. Fortunately, there are PIM (Product Information Management) systems – an excellent solution for product data storage, updating, and management.
Whether your Magento (Adobe Commerce) store has an extensive catalog or fewer than 100 stock-keeping units, introducing PIM will significantly improve how product data is managed. While Magento is a powerful commerce platform, it is not designed to act as a central system of record for complex product information, and a PIM integration is required.
In this article, we explore the Pimcore data management platform and how it helps businesses streamline product data management, followed by a closer look at Bidirectional Magento Bridge for Pimcore, the Pimcore Connector for Magento 2/Adobe Commerce developed by scandiweb, now available at Pimcore Marketplace.
What is PIM?
PIM system is the circulatory system of any eCommerce business. Connecting various sources of product data and channels of distribution (CRM, ERP, suppliers, stores, etc.), it acts as the information repository, ensuring the data across all sales and communication channels is consistent, up-to-date, standardized, and transparent.
With PIM, you can collect and manage any product data type:
- SKUs, prices, titles, descriptions, categories, attributes, etc.
- Supplier data, like spreadsheets, catalogs, and certifications
- Tech details such as sizes and materials
- Sales data, reviews, and testimonials
- Promotional materials, keywords, and other marketing data
- And more!
A correctly implemented PIM system gives you a single source for assembling, managing, and refining your product information. It enables optimized cross-interactions, a shorter go-to-market cycle, better customer experience, and improved ROI.
What is Pimcore?
Pimcore is an enterprise-grade, open-source data management platform for Magento (Adobe Commerce), trusted by 100K+ brands from different industries.
Pimcore provides a consolidated solution of the following components, often seen as separate systems:
- PIM (Product Information Management)
- MDM (Master Data Management)
- DAM (Digital Asset Management)
- CDP (Customer Data Platform)
- DXP/CMS (Digital Experience Platform)
- Digital commerce
Bidirectional Magento Bridge for Pimcore – Pimcore connector for Magento 2/Adobe Commerce
When it comes to performing Pimcore–Magento integration, a connector is required. The Bidirectional Magento Bridge for Pimcore, created by scandiweb, is an extension that enables seamless integration between the Pimcore platform and Magento 2.
The connector allows teams to centrally manage product information, catalog structures, and digital assets in Pimcore while keeping Magento focused on storefront and transactional functionality. It is designed for real-world Magento environments where product data already exists and needs to be enriched and kept consistent.
Unlike one-way export tools, the connector supports bidirectional synchronization, allowing existing Magento product and category data to be imported into Pimcore, enriched, and then pushed back into Magento in a controlled and structured way.
How the bidirectional connector works
The Pimcore–Magento connector consists of two dedicated modules that together enable full bidirectional data flow:
Migration Module (Magento → Pimcore)
This module imports existing Magento product and category data into Pimcore, including catalog structure and relationships. It provides a reliable starting point for teams introducing Pimcore into an active Magento setup, without requiring the catalog to be rebuilt manually.
Bridge Module (Pimcore → Magento)
Once data is structured and enriched in Pimcore, the bridge module synchronizes updates back to Magento using scheduled background processes. Synchronization follows defined field mappings and governance rules to ensure data accuracy and consistency.
To support large and complex catalogs, the connector uses delta-based synchronization, transferring only changed data rather than full catalog exports to allow Pimcore to act as the system of record without disrupting anything on the Magento storefront.
Pimcore features enabled by the connector
The Pimcore–Magento connector enables structured, bidirectional product and catalog management while allowing Pimcore to act as the central system of record. Our newest update makes it even easier to manage your eCommerce store with PIM-Magento integration. Here’s how:
Product data centralization and modeling
- Managing your Magento product information in Pimcore
Manage Magento product data directly in Pimcore, including core attributes, pricing, media assets, and structured data models. Product data can be imported from Magento, enriched in Pimcore, and synchronized back to Magento in a controlled way.
- Mapping of product attributes and properties
Magento-compatible attribute types, options, groups, and complete attribute sets can be created, mapped, and synchronized without manual duplication. Supports a wide range of Magento-compatible attribute types, including text fields, numeric inputs, dropdowns, checkboxes, swatches, images, videos, and date/time fields.
- Attribute storefront property management
Control which attributes are searchable, filterable, visible in navigation, or used in sorting. Storefront-related behavior can be configured directly in Pimcore to keep data governance and merchandising logic aligned.
- Attribute value removal sync
When attribute values are cleared or removed in Pimcore, those changes are synchronized to Magento, preventing outdated or incorrect storefront content.
- Pricing and inventory-related data synchronization
Price and inventory-related product data managed in Pimcore can be synchronized to Magento, supporting coordinated product launches, seasonal campaigns, and sales periods. Quantity-based and tier pricing rules can also be managed centrally in Pimcore and pushed to Magento.
Product types and catalog structure
- Synchronizing simple, configurable, and grouped products
The connector supports Simple, Configurable, and Grouped products, including Magento configurable products with parent–child hierarchies such as color and size variants. Products are synchronized with their category assignments and structure intact.
- Defining and managing product relationships
Easily assign related, upsell, or cross-sell links in Pimcore to support merchandising strategies that drive related, upsell, and cross-sell product relationships can be defined in Pimcore and synchronized to Magento.
- Tier pricing management
Manage quantity-based pricing rules for B2B or wholesale models in Pimcore and sync them to Magento without repetitive admin work.
- Scheduled publishing for products and categories
Prepare and schedule changes to products, attributes, pricing, or categories in advance. This is especially useful for seasonal campaigns or planned product launches.
- All Store View and Default Scope support
Use fallback logic to push default product and category values to Magento’s “All Store Views,” maintaining consistency across multilingual and multi-store setups.
Category and navigation control
- Category tree and structure management
Category trees and hierarchies can be managed in Pimcore and synchronized to Magento, including support for multiple root categories. Rearrange your entire Magento category structure using drag-and-drop tools in Pimcore, with changes reflected on the frontend.
- Category visuals, product positions, and SEO
Set and sync category icons, banners, and product order while automatically generating clean, SEO-optimized URLs.
- Delta-based synchronization and monitoring
Only changed data is synchronized, reducing overhead for large catalogs. Detailed synchronization logs, error tracking, and email alerts help teams monitor data flows and respond quickly when issues occur.
Digital assets and content
- File attachments and downloadable content
Attach manuals, product documentation, and other downloadable assets in Pimcore. These are especially useful for B2B, technical, or regulated industries, and are fully synced to Magento.
Operations, monitoring, and compatibility
- Importing a one-time data migration script from Magento to Pimcore
Seamlessly bring your existing Magento catalog into Pimcore as a starting point using our dedicated migration tool.
- Connecting multiple Magento 2 instances
Easily manage multiple Magento stores from a single Pimcore backend, whether they are segmented by region, brand, or business model.
- Sync error alerts and email notifications
Get notified when product syncs fail or recover, so your team can react quickly and maintain data accuracy.
- Sync logs and error tracking
View detailed logs showing what was synced or failed and manually clean up old log entries to keep the system tidy.
Where to get scandiweb’s Pimcore connector?
The Bidirectional Magento Bridge for Pimcore by scandiweb is officially available on the Pimcore Marketplace and is supported for Pimcore Enterprise Edition and Pimcore PaaS.
It is compatible with Pimcore 11.x and modern Magento 2.4.x versions and has been proven across multiple real-world Pimcore–Magento projects.
The connector is delivered as a proprietary, subscription-based extension with documented installation and self-managed updates for platform compatibility. Enterprise-level support and custom extensions are available directly from scandiweb.
Why build Pimcore with scandiweb
- Streamlined discovery and implementation process
To mitigate the risks and cover all requirements, we hold Pimcore PIM discovery workshops and set a roadmap that considers project goals, technical & business challenges, ecosystem, data structure model, data management challenges, relations, data migration, etc., prior to the implementation.
- Experience with complex projects
From working and implementing multi-tenant, multi-platform API-first eCommerce projects to redesigning and re-platforming the whole business’s online presence, scandiweb teams have solved challenges within projects of the highest complexity.
- Official Pimcore Platinum partner and Enterprise developer
As an official partner promoted to the Platinum Partnership tier as of 2023, scandiweb has access to extensive support and training directly from Pimcore to recommend the most efficient implementation option, suggest further improvements, and maximize Pimcore’s potential.
Here are two real-life examples of complex and successful Pimcore PIM implementations:
- Unifying product information with Pimcore PIM for Wainbee
- Pimcore PIM and eCommerce framework power online vehicle sales microservice platform
View the Bidirectional Magento Bridge for Pimcore on the Pimcore Marketplace to explore supported versions, licensing details, and documentation.
Read more about Pimcore and other eCommerce PIM solutions, such as Akeneo and inRiver, in our Introduction to PIM for Magento 2.
In addition to being the most certified Magento (Adobe Commerce) agency in the world, scandiweb is an official Pimcore Platinum partner, with a team of certified Pimcore professionals capable of deploying a PIM system for any project. If you are interested in starting your Magento-Pimcore integration journey, including Pimcore’s other versions and customization, reach out to us today!
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