5 reasons to build your B2B commerce with us

We know that B2B is a
different user journey and feature set

To put it bluntly, B2B is where the traditional B2C approach to CX simply does not work because a good B2B solution is a seamless extension of your customers' ERP or procurement system. B2B builds need to maintain hundreds or even thousands of different journeys in terms of catalog, price, stock, or even login time slots that are set contractually.

Yes, we try to make each user journey different in B2C too, but they are programmatic, e.g., dynamic pricing is not contractually enforced. In B2B, we have to manage differentiation, specified by the contract, and at times, custom business arrangements. While in B2C, we maximize the individual user experience, in a B2B build, we embody an organizational experience managed by its employees that is way more technologically advanced and feature-rich.

The transition from our old B2B system to B2B on Magento was on time and on budget. The staff was knowledgeable, honest, and easy to work with. Bug fixes were done quickly. Customers appreciated the increased features and functions; this was evidenced by the increased number of orders and the large average order size.
Steven Simonyi-Gindele
CEO

Since 2009, we've worked with dozens of B2B projects, so we understand their business needs and technology enablement

These are B2B modules and features we have successfully implemented for companies, big and small, in any part of the globe

custom catalogs, shared catalogs, customer groups, restricted access

volume purchase, bulk discounts, tier pricing

per-customer or per-customer-group pricing within the platform or an external middleware

self-service customer portal, bulk ordering, quick orders

multi-tiered buyer structures with rules and permission on a tier-level

purchase order and order approval rules, minimum order quantity, order multiples

requisition lists

punch out catalogs

quote and order tracking

Go to market faster by building on top of the best-in-class B2B platforms

The Adobe Commerce B2B module is a best-in-class set of ready-to-integrate B2B tools and features we recommend to kick-start your B2B journey. Based on our experience, all of our builds could go live with the out-of-the-box features Adobe Commerce B2B module offers, with extra customization added at later phases—an amazing acceleration of go-to-market time and reduction of development effort and cost.

Another option is Magento Open Source, which has 3rd party B2B modules or B2B themes that we've also launched, although more time is necessary to configure and adapt the technology to your individual business case.

We take end-to-end responsibility for your B2B success

Yes, the B2B platform matters. But once it is launched (better yet, even before), we can help set up a data & analytics layer to see how well it performs. The UX team can assess the conversion rate on your platform and work on continuous improvement. Depending on your business model, we can also engage SEO and PPC teams as well as marketing automation colleagues. We are a single point of entry into eCommerce and take full responsibility for your success.

An Adobe partner with probably the most B2B projects delivered since 2009

Check some of the references and feel free to reach out to our executive team to discuss yours.

Bechtle - technology enablement on microservices architecture for Device-as-a-Service program

CANAC - independent hardware and construction materials chain from Quebec
Wainbee - Canadian provider of motion & control, industrial filtration, and automation solutions
House of Electrical - electrical supplies, automation, cable assembly, and power distribution
GroGlass - anti-reflective glass supplier to Bang&Olufsen, Porsche, Apple, Dior, and Rijksmuseum
ESELO - regional leader in electrical supplies, lighting solutions, and cable assembly

Want to build B2B and are interested in
the timeline and costs?

If you struggle to figure out these or similar things, we are here to help!

MSRP and MAP set up
in a catalog

Price negotiation feature

Product quantity dependent on package, pallet, or container size

Automated catalog narrowing based on the product selection made

Time-based login restrictions for different customer tiers

Management of 200M+ pricing variations

Bundle and configurable product types consisting of millions of different variations, built on the fly, with sources managed across different systems

Real-time stock levels from physical stores, warehouses, and multi-location inventory

Integrations with Microsoft Dynamics NAV, Salesforce, Netsuite, SAP, Oracle

What is the process if we start
a B2B project with you?

Discovery & estimate

After the initial meeting, we plan a discovery process to analyze the current state of your operations, specifics of the B2B buyer's journey, and your envisioned business goals. We figure out and present an approach for the digital enablement for your ambitions and estimate the necessary time and effort to reach them. The estimate is built on a detailed, low-level implementation plan covering the architecture, components, individual modules, and features of the system that will support your business goals.

MVP, accelerator, and opportunity check

We always explore how we can go to the market faster with the core features already available in the platform of choice, e.g., Adobe Commerce B2B or B2B modules for Magento Community. This is also the time we assess other key opportunities, e.g., planning a dedicated PIM system to support catalog management or exploring some of our solutions that let you deploy a ready-to-go platform in one click.

Delivery roadmap

Before we start working, we share the project delivery roadmap across all the streams, such as frontend buyer's experience, backend features, ERP integration, dataLayer & analytics, and end-to-end testing.

Weekly progress reporting & demo

Every week or two, you will be invited to a demo and receive a sprint report, summarizing the results achieved so far and updating you about the point where we are on the project roadmap.

Large milestones demo

In addition to sprint demos and reports, we also plan larger milestones on the roadmap that aggregate efforts across streams into a demo build of your project.

Milestones are usually as follows

A clean platform is set up on a Staging server with sample data to get the feeling of its features

ERP, WMS, or similar systems are connected to your B2B store and default data starts to be alive with the import of real SKUs, prices, and stocks

Sample users and organizations can be created or imported and we can explore the complexity of access, restricted catalogs, custom prices, and approval queues

The frontend team has completed your theme and it is available for review on a separate server instance with default data—after its approval, it is merged with the Staging instance, so that your data and core features are displayed in the correct look and feel and layout

Additional extensions are set up, custom modules are coded, and optional custom data from ERP is synced to support their function

SEO team has been working in parallel and makes sure that all content, metadata, and URL structure are set up correctly

Data & Analytics team makes sure that necessary events on the frontend are correctly tagged and sent to the data collection platform

UAT and pre-live simulation

The site undergoes end-to-end UAT and pre-live simulation after all scope is delivered and tested internally.

Go-live

With a new site, it is relatively easy to go live (if it is a migration process, read more here). We get the DNS records to point to the new site, run a post-go-live tests checklist, and celebrate the first order that comes in!

Post-go-live monitoring

Project delivery, SEO, UX, and dataLayer teams continue to monitor the site during the first week of the Go-Live and work in close contact with the client to make sure that all backend processes are functioning correctly and business metrics are stable.

Celebrate!

Further growth & acceleration planning
and execution

Engage the eCommerce growth team for the continuous improvement of your B2B eCommerce operations and business metrics.

FAQ

What other B2B platforms do you work with aside from Adobe B2B and Magento Open Source?

The majority of our projects are on Adobe and Magento yet we also delivered on ORO B2B eCommerce platform or built custom microservice platforms for the automotive industry and hardware procurement.

What is the usual duration of a B2B project build?

If it is a fresh build and we can agree on core features already supported by the platform of choice then we aim to launch in 1-2 months. Bigger custom builds or migrations usually take 4-5 months and we aim never to exceed 6 months timeline.

Is a B2B project more or less expensive than B2C?

They have different cost structures - in B2C we may spend more time on focus groups and research to optimize user journey and CX ensuring a pleasant shoppable experience. In B2B shopping is still should be pleasant and comfortable, but it is usually part of work and we may spend more time on different tools and features to cater to different buyer personas and buyer sizes. Also, considerable effort goes into enabling high-load in terms of customer-specific data that sometimes culminates in millions of pricing records.

Our build rates are always lower than top offers you would receive due to our geographically distributed teams and optimized discovery, delivery and testing processes for commerce that we are perfecting since 2009.

Will I have ownership of the project code?

Yes, absolutely. It is stated in the agreement, that there is a one-time project fee without lock-in or code rent. You will need to revise the pricing of 3rd parties though, but we can help with that.

I am using a custom-built B2B site now, can you migrate from it?

Yes, absolutely, we can revise its build, and features, map to a new platform and then migrate all necessary data that is not sitting already in CRM or ERP and can be extracted from there.

We face a lot of compliance and data protection issues, can you help with those?

Yes, we have a legal expert consulting only on eCommerce matters, GDPR, CCPA, Omnibus directive, ADA and WCGA to make sure your operations are safe.

We have built B2B for these companies