To put it bluntly, B2B is where the traditional B2C approach to CX simply does not work because a good B2B solution is a seamless extension of your customers' ERP or procurement system. B2B builds need to maintain hundreds or even thousands of different journeys in terms of catalog, price, stock, or even login time slots that are set contractually.
Yes, we try to make each user journey different in B2C too, but they are programmatic, e.g., dynamic pricing is not contractually enforced. In B2B, we have to manage differentiation, specified by the contract, and at times, custom business arrangements. While in B2C, we maximize the individual user experience, in a B2B build, we embody an organizational experience managed by its employees that is way more technologically advanced and feature-rich.
These are B2B modules and features we have successfully implemented for companies, big and small, in any part of the globe
custom catalogs, shared catalogs, customer groups, restricted access
volume purchase, bulk discounts, tier pricing
per-customer or per-customer-group pricing within the platform or an external middleware
self-service customer portal, bulk ordering, quick orders
multi-tiered buyer structures with rules and permission on a tier-level
purchase order and order approval rules, minimum order quantity, order multiples
punch out catalogs
quote and order tracking
The Adobe Commerce B2B module is a best-in-class set of ready-to-integrate B2B tools and features we recommend to kick-start your B2B journey. Based on our experience, all of our builds could go live with the out-of-the-box features Adobe Commerce B2B module offers, with extra customization added at later phases—an amazing acceleration of go-to-market time and reduction of development effort and cost.
Another option is Magento Open Source, which has 3rd party B2B modules or B2B themes that we've also launched, although more time is necessary to configure and adapt the technology to your individual business case.
Yes, the B2B platform matters. But once it is launched (better yet, even before), we can help set up a data & analytics layer to see how well it performs. The UX team can assess the conversion rate on your platform and work on continuous improvement. Depending on your business model, we can also engage SEO and PPC teams as well as marketing automation colleagues. We are a single point of entry into eCommerce and take full responsibility for your success.
Check some of the references and feel free to reach out to our executive team to discuss yours.
MSRP and MAP set up
in a catalog
Price negotiation feature
Product quantity dependent on package, pallet, or container size
Automated catalog narrowing based on the product selection made
Time-based login restrictions for different customer tiers
Management of 200M+ pricing variations
Bundle and configurable product types consisting of millions of different variations, built on the fly, with sources managed across different systems
Real-time stock levels from physical stores, warehouses, and multi-location inventory
Integrations with Microsoft Dynamics NAV, Salesforce, Netsuite, SAP, Oracle
After the initial meeting, we plan a discovery process to analyze the current state of your operations, specifics of the B2B buyer's journey, and your envisioned business goals. We figure out and present an approach for the digital enablement for your ambitions and estimate the necessary time and effort to reach them. The estimate is built on a detailed, low-level implementation plan covering the architecture, components, individual modules, and features of the system that will support your business goals.
We always explore how we can go to the market faster with the core features already available in the platform of choice, e.g., Adobe Commerce B2B or B2B modules for Magento Community. This is also the time we assess other key opportunities, e.g., planning a dedicated PIM system to support catalog management or exploring some of our solutions that let you deploy a ready-to-go platform in one click.
Before we start working, we share the project delivery roadmap across all the streams, such as frontend buyer's experience, backend features, ERP integration, dataLayer & analytics, and end-to-end testing.
Every week or two, you will be invited to a demo and receive a sprint report, summarizing the results achieved so far and updating you about the point where we are on the project roadmap.
In addition to sprint demos and reports, we also plan larger milestones on the roadmap that aggregate efforts across streams into a demo build of your project.
Milestones are usually as follows
A clean platform is set up on a Staging server with sample data to get the feeling of its features
ERP, WMS, or similar systems are connected to your B2B store and default data starts to be alive with the import of real SKUs, prices, and stocks
Sample users and organizations can be created or imported and we can explore the complexity of access, restricted catalogs, custom prices, and approval queues
The frontend team has completed your theme and it is available for review on a separate server instance with default data—after its approval, it is merged with the Staging instance, so that your data and core features are displayed in the correct look and feel and layout
Additional extensions are set up, custom modules are coded, and optional custom data from ERP is synced to support their function
SEO team has been working in parallel and makes sure that all content, metadata, and URL structure are set up correctly
Data & Analytics team makes sure that necessary events on the frontend are correctly tagged and sent to the data collection platform
The site undergoes end-to-end UAT and pre-live simulation after all scope is delivered and tested internally.
With a new site, it is relatively easy to go live (if it is a migration process, read more here). We get the DNS records to point to the new site, run a post-go-live tests checklist, and celebrate the first order that comes in!
Project delivery, SEO, UX, and dataLayer teams continue to monitor the site during the first week of the Go-Live and work in close contact with the client to make sure that all backend processes are functioning correctly and business metrics are stable.
Engage the eCommerce growth team for the continuous improvement of your B2B eCommerce operations and business metrics.
The majority of our projects are on Adobe and Magento yet we also delivered on ORO B2B eCommerce platform or built custom microservice platforms for the automotive industry and hardware procurement.
If it is a fresh build and we can agree on core features already supported by the platform of choice then we aim to launch in 1-2 months. Bigger custom builds or migrations usually take 4-5 months and we aim never to exceed 6 months timeline.
They have different cost structures - in B2C we may spend more time on focus groups and research to optimize user journey and CX ensuring a pleasant shoppable experience. In B2B shopping is still should be pleasant and comfortable, but it is usually part of work and we may spend more time on different tools and features to cater to different buyer personas and buyer sizes. Also, considerable effort goes into enabling high-load in terms of customer-specific data that sometimes culminates in millions of pricing records.
Our build rates are always lower than top offers you would receive due to our geographically distributed teams and optimized discovery, delivery and testing processes for commerce that we are perfecting since 2009.
Yes, absolutely. It is stated in the agreement, that there is a one-time project fee without lock-in or code rent. You will need to revise the pricing of 3rd parties though, but we can help with that.
Yes, absolutely, we can revise its build, and features, map to a new platform and then migrate all necessary data that is not sitting already in CRM or ERP and can be extracted from there.
Yes, we have a legal expert consulting only on eCommerce matters, GDPR, CCPA, Omnibus directive, ADA and WCGA to make sure your operations are safe.