Case Study: Centralizing Rocket Industrial’s 80K+ Products with Pimcore

When product information is scattered across platforms, it slows everything down, especially at scale. For Rocket Industrial, managing tens of thousands of SKUs across ERP and Magento 2 created inefficiencies and gaps. See how we helped them bring it all together in one place, creating a clean, organized system their teams can rely on every day.

About

Rocket Industrial is a US-based packaging distributor with roots dating back to 1957, when it began as a family-owned packaging tape company. Over the decades, it has evolved into a nationwide operation that helps businesses solve complex packaging challenges across various industries.

Rocket Industrial serves a diverse range of B2B clients, offering a comprehensive suite of solutions that includes packaging materials and automation systems. Their eCommerce presence is a key part of their operations, supporting thousands of SKUs and an expanding catalog powered by reliable digital tools.

Project goals

Our mission was to build a single source of truth for Rocket Industrial’s large product catalog and make product management faster, more accurate, and enjoyable. We defined the following goals:

• Establish a single source of truth for product data across internal systems
• Centralize SKU management to eliminate inconsistencies
• Reduce manual data entry and associated errors through automation
• Build a structured, scalable product catalog capable of supporting 80K+ SKUs
• Improve the internal UX for managing product attributes and relationships.

Approach

We implemented Pimcore as their product information management system, connecting and consolidating product data from ERP and Magento 2. Our focus was data unification, custom import development, and building a clean foundation for efficient product publishing and management.

Integrating product data with ERP and Magento 2

We started with a full audit of product data across both systems to identify mismatches and incomplete records in SKUs. Since SKUs weren’t always reliable, we created matching rules based on additional product attributes to identify and merge records correctly. 

We also fixed the broken parent-child product relationships. This regrouped related products correctly under one structure.

Custom import logic development for handling scale and limitations

The client’s existing system (AP) limited access to only recently updated products. To work with the full 70,000-item product catalog, we exported the complete dataset from their ERP via CSV and built a dedicated import tool directly within Pimcore.

This workflow found and combined duplicate product entries. It also reconciled records from both the ERP system and Magento 2. As a result, Rocket Industrial has a clean, unified product catalog with 81,000 structured entries managed directly in Pimcore.

Controlled publishing workflow creation for Magento 2

The central Pimcore catalog also held products not intended for display on the Magento 2 storefront. To manage this, we built a custom publishing workflow. This gives internal teams control over product visibility. 

Teams can now review items, mark them, and publish only those that meet the specific business criteria. 

Also read: 

• Case Study: The Power of Centralized Product Data Management in eCommerce
• Revolutionizing Travel with Novaturas: A Pimcore-Powered Innovation
• Pimcore PIM Powers Online Vehicle Sales Microservice Platform

Results

Pimcore implementation delivered structural improvements to Rocket Industrial’s product management processes:

• The unified product catalog grew from 70,000 to 81,000 complete records
• Duplicate entries from ERP and Magento 2 were identified and merged
• SKU inconsistencies were resolved across systems
• Broken parent-child relationships were successfully rebuilt
• Manual data entry was significantly reduced through automated imports
• Products are now published to Magento 2 through a controlled workflow
• Internal teams can effectively manage and filter product data within Pimcore.

Need a better way to manage product data across platforms? scandiweb is a certified Pimcore Platinum Partner with a team of experts ready to tackle your product data challenges. Reach out to us, and see how we can help you solve any challenges with PIM.

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