4.9
Google Tag Manager consultants for eCommerce
Your data layer and server-side tracking, implemented and documented by eCommerce analytics specialists.
Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide
Analytics that eCommerce teams rely on
575+
eCommerce BI dashboards delivered
300+
Clients trust our analytics team
60+
Certified GA4 and Adobe Analytics experts
.jpg)
When tracking breaks, every report downstream is wrong
Most eCommerce analytics problems are collection problems, with the data underneath dashboards and reports being incomplete or blocked.
Disconnected platforms
GA4 reports one revenue figure, the ad platform reports another, and the finance export matches neither. Nobody can say which number to plan against.
Ad spend on partial signals
Missed conversions leave bidding algorithms optimizing against a fraction of real purchases, so budget is allocated toward the wrong audiences.
Consent gaps
Tags firing before consent, or firing outside their declared purpose, turn an analytics setup into a data-protection exposure that regulators can act on.
What our Google Tag Manager services cover
Every project starts with what your teams need to answer and works back to the tracking that supports it. The standard scope is confirmed after the initial audit, and reporting layers are covered by our BI dashboards.
Google Tag Manager setup
A clean container build with naming conventions and publish permissions your team can maintain.
Data layer design
An eCommerce data layer covering product, cart, checkout, and order events, specified for your developers.
Tracking audit and fixes
A review of the existing setup to find inconsistencies between platforms and correct the collection logic causing it.
Consent and compliance
Consent mode and tag sequencing configured against GDPR and CCPA requirements.
Start with a tracking audit
Why brands choose scandiweb for tag management services
Tag management involves the marketing team and the developers, so choosing a Google Tag Manager agency means finding one that understands both sides.
Certified analytics specialists
60+ full-time analysts and data engineers, certified on GA4 or Adobe Analytics, working in eCommerce since 2015.
eCommerce-focused
Product and checkout events behave differently from lead-gen tracking. Our data layer patterns are built for eCommerce stores.
Server-side capability
Server-side containers and CDP integrations are standard capability on our own team, available from day one.
Recognized by Google and Adobe
Both platforms certify scandiweb as an analytics partner, and our analytics workflows have been shared by Google.
Proven at multi-market scale
We have unified analytics for retailers operating in several countries at once, with alerting configured per market.
Steps of a tag management project
A working container and a documented data layer are handed over at the end. Timelines depend on how many platforms and markets are in scope, which the audit establishes early.
Requirements gathering
We map what each team needs to measure and which decisions depend on it, so the container is built against real reporting needs.
Data audit
We check the existing setup for accuracy and governance gaps, then document where the current numbers diverge and why that happens.
Tag management setup
The Google Tag Manager container is built with naming conventions and access rules your developers can work with after handover.
Data layer design
We specify the eCommerce data layer covering every transaction event your reporting depends on, ready for your developers to build.
Implementation and QA
GA4 or Adobe Analytics goes live, every event is tested against real transactions, and your team is trained on the container.
.png)
Analytics work in production
Real-time KPI monitoring across every market after a full GA4 migration
500K+
First-party data profiles
120+
Physical stores unified
5
Markets live
Learn more
Mobile conversion rate up 195.2% with consent-safe tracking in place
+75%
User data captured with Consent Mode
+176%
Revenue growth
40+
Markets tracked
Learn more
What clients say about working with our analytics team
.webp)
.png)
Frequently asked questions about tag management
How fast can we start?
A scoping call usually happens within a few working days. For a standard single-market container build, the audit begins the week after scope is agreed. Multi-market projects take longer to scope because each market's platforms and consent requirements need checking first.
Do you work only with eCommerce?
Our analytics team works with eCommerce brands, and the data layer patterns we use are built around online retail transactions. Teams outside eCommerce are welcome to get in touch, though our depth is in online retail.
Does the analytics specialist also handle development?
The analytics specialist designs and documents the data layer, and our developers implement it when your team prefers that. If you have in-house developers, they receive the same specification and we handle QA against it.
How much does a Google Tag Manager project cost?
Cost depends on how many platforms, markets, custom events, and consent requirements are in scope, and whether server-side tracking is included. We quote a fixed scope after the audit, so you see the full figure before the build starts.
Can you work with Shopify Plus, or only Adobe Commerce (Magento)?
What is server-side tracking, and do we need it?
Server-side tracking moves tag processing from the visitor's browser to a server you control, which keeps conversion data flowing when ad blockers or browser restrictions block client-side tags. It matters most if your reported conversions are well below actual orders. If the GA4 property itself needs attention first, that is covered by our GA4 support.
Talk to a Google Tag Manager consultant
Tell us which platforms you are measuring and where the numbers stop matching. A specialist from our analytics team will reply with what the audit would cover and what it would cost.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Not sure which numbers to trust? Start with a tracking audit
A specialist will review your current setup and show you where the data is being lost.
