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Fast is the new mode of life
Puma Embraces ScandiPWA
Mexico becomes the fastest Puma store after adopting ScandiPWA
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Approach
- Created superior customer experience, ensuring lightning-fast performance and forward-thinking features
- Replicated the existing Magento theme with additional functional improvements to reduce bundle size and optimize the application load
- Made legacy Magento 2 codePWA-compatible
- Restructured ScandiPWA to match the data integrity between business branches in various countries
Highlights
Puma becomes the first sports shoe manufacturer to build their eCom store using ScandiPWA
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ScandiPWA was modified to support data structure used in all legacy stores
Integrations
- Blackbird Content Manager integration
- Adyen 3Ds development
- Fully custom GTM setup implementation
- Klevu search with business-specific attribute handling implementation
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Results
3 months to create a new improved copy of the existing Magento theme from scratch
Entire UX was mapped onto PWA front and optimized to work with Fastly cache
ScandiPWA was enhanced to achieve 70+ Lighthouse score
without any marketing scripts
without any marketing scripts
First orders were received and processed in a matter of minutes after the soft launch
WHEN “STATE-OF-THE-ART” IS NOT A CLICHÉ
The MET Store Gets a Facelift
Code & functionality upgrades to optimize cost and boost security
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Approach
- Full legacy code audit and issue investigation
- Troubleshooting and functionality upgrade
- Redesign and UX optimization of the Checkout module
- Continuous 24/7 support
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Highlights
The Metropolitan Museum of Art of New York City, colloquially known as "the MET", is
- The largest art museum in the United States
- 4th largest art museum worldwide
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MET store is their official eCommerce solution offering a wide variety of art-inspired products
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Multiple 3rd party integrations and extensions to support uninterrupted business operations, including:
- Adestra email marketing solution
- MMS (Merchandise Management System)
- Tessitura CRM
- Epsilon marketing data solution
- Attraqt – AI based marketing solution
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Checkout redesign and optimization based on in-depth data analysis and user testing
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Results
The client was able to adjust and optimize their Magento Commerce Cloud plan based on Server Performance analysis performed by Scandiweb SRE team
Thorough Magento code audit allowed to identify system flaws and implement the necessary security improvements
Continuous on-demand support based on the client’s needs and business agenda.
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SCANDIPWA FOR SUBSECOND PAGE LOAD
Probably the largest PWA store in the world
Migration from Hybris to ScandiPWA, Magento and Akeneo
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Approach
- On-site discovery to map work of PIM, OMS and eCommerce teams to the new platform
- Conversion rate analysis to inform redesign
- Delivery management practice to align multiple teams working on ScandiPWA frontend, Magento backend, data migration from Hybris, UX and conversion rate optimisation, UI and design, data layer, Akeneo PIM, ESB
- Akeneo PIM customisation and integration for data enrichment team of 25 people
- ESB and RabbitMQ for intra-platform data exchange
- High-availability infrastrucure built on the on-site data center
Highlights
Technodom employs 9,000 people, operates 80,000 m2 of retail space, grosses $800M annually
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The goal to achieve sub-second loading was achieved using ScandiPWA open-source solution bundled with Adobe Magento backend
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Migration and set up of 60,000 products, 15,000 attributes and 4,000 categories is powered by Adobe Magento and Akeneo PIM
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Category page load is below 1 second Product detail page loads instantly below 200ms
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Five payment types—cards, cash, split payment and ... real-time face-recognition based loan application!
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Omnichannel with pick up in-store, home delivery, post office delivery or delivery box
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SEO in focus - millions of 301 redirects served via custom redirector app
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ScandiPWA easily builds into the apps for AppStore and Play Stores
Total delivery time from the discovery to Go Live took less than 6 months
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Replacing Hybris PIM with Akeneo Enterprise. Enhanced syncing solution with Magento to power real-time product upgrades
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ScandiPWA partial cache invalidation helps to serves fresh content, while achieving 95% hit/miss ratio!
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Data coverage of customer journey and events with the data layer integrated into ScandiPWA frontend
Results
MobileUX that feels like a native mobile app
Sub-second loading times
Omnichannel experience unifying online, offline, and warehouse with real-time stock
Zero-downtime deployments not affecting front-end
The first order received within 90 seconds after going LIVE!
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ADOBE COMMERCE CLOUD FOR FASHION RETAIL
Palpable Style, Tangible Luxury
Women's luxury fashion designer apparel store migration to Magento 2 in Adobe Cloud
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Approach
- Ambitious timeline of 6 months achieved placing project manager onsite
- Full data migration process with elaborate testing scenarios, delta migration script to speed up Go Live
- Data layer to collect data necessary for continuous UX and conversion rate optimisation
- Automated end to end tests for business critical modules of the store and backend integrations
Highlights
Advanced Adobe Page Buider content types, widgets and animations to let the brand tell the story of their collections
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Scalable and secure Adobe Commerce Cloud infrastructure
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Custom Shop the Look module to let customers choose complete look, its color and size and preview result instantly
Scandiweb Store Locator Extension maintains 500+ locations of Retail Partners
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Luxury look for a fashion brand
Results
Redesign ha sbeen a success as confirmed by customer survey and levels of engagement
Well executed transition to new platform without downtime
New look, new platform, while retaining years of accumulated data
Data tracking and analytics suite to perfect UX and conversion
Code quality approved by the core Adobe Magneto team health check
First order placed minutes after the new website was launched
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CONFIGURE & BUY YOUR NEW CAR
The First Online Car Dealership
The first digital platform for buying premium vehicles fully online
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Approach
- 4 agile teams with one made of designers, and 3 of developers working on separated components and integrating them. Test automation covering all financial calculations (more than 700 scenarios) and front-end UX testing automation
- System Engineering approach to handle project complexity in identifying stakeholders, gathering requirements, decomposing and defining them along with creating test and validation scenarios
- Delivery management practice to align teams working on design, frontend, data, part exchange, car finder, car configurator, finance and dealer back end experience.
Highlights
Trade-in on-line—real-time valuation of your vehicle by plate number
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Full configurator for your car—full autonomy over custom features
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Save Checkout—browse at home, continue in flagship store, checkout at home
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Real-time stock and lead-time update
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Fully digital purchase documentation cycle
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The art of abstraction—Magento platform powers several premium car brands from one installation
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Omni-channel solution
- online
- store
- call center
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In-store Kiosk integration via Chrome extension
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Get financing in real-time
- PCH
- PCP, 0% PCP
- Hire Purchase, 0% Hire Purchase
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Test drive booking
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In-house production of UX driven designs
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Results
Rockar made history by selling the first cars online on the Magento platform
First car sold on opening day
Successful rollout of online car selling platform disrupted the market with more brands already lining up for upcoming years
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STEPPING UP THE NFT GAME
3D digital collectibles for racing fans and collectors
Building the first NFT Formula 1 car on the blockchain
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Approach
- Create a custom platform where McLaren Racing digital collectibles can be purchased by fans and collectors
- Deliver a clean UI that makes it easy for users to browse through the different 3D collectible car parts
- Allow users to track in their Sweet wallets the McLaren NFTs they have collected as well as other car parts they are still missing
Highlights
A collaboration between Sweet and McLaren Racing to release a special drop of 22 original NFT 3D car parts
Users can collect to build an interactive 3D McLaren MCL35M car and win a trip to a Grand Prix in 2022
Users can collect to build an interactive 3D McLaren MCL35M car and win a trip to a Grand Prix in 2022
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Powered by Sweet and one of the first releases on the Tezos blockchain
To engage users, each new part is offered in an auction where fans can bid for it
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The 3D car parts can be rotated to give the users a 360-degree view of each item, allowing for an immersive buying experience
Result
The project was built on the Sweet.io platform, for which Scandiweb created the NFT marketplace
Users can easily track the NFTs they’ve already purchased and browse through other car parts that may be out of stock, still locked, or already available for purchase
100+ people have already purchased all of the first available parts—they're in this to collect all the 22 NFTs
With the success of the first NFT drop in 2021, McLaren released another drop in 2022 featuring the Gulf x McLaren MCL35M
INFLUENCERS-DRIVEN ECOMMERCE
Online sales driven by influencers with multimillion followers
eCommerce built for the mobile-first generation
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Approach
- Make shopping at Beauty Works Online as simple as browsing their Instagram feed for their 800K+ strong IG followers
- Upgrade from Magento 1 to Magento 2 + ScandiPWA, with theme customization and extensions
- Close collaboration with the Beauty Works' internal team to execute front-end designs
- Help Beauty Works with internationalization by making it easy for them to expand to new countries every few months with Global-e integration
Highlights
Beauty Works is a perfect example of influencers-driven eCommerce with their army of social media fans and highly influential brand ambassadors.
With their strong online following plus over 4,000 salon partners worldwide, award-winning brand Beauty Works offers luxury hair enhancements that reach millions across the globe.
With their strong online following plus over 4,000 salon partners worldwide, award-winning brand Beauty Works offers luxury hair enhancements that reach millions across the globe.
With 96% of traffic coming from mobile devices, a mobile-first development approach was put in place and PWA was the best choice.
- Mobile-first development
- Native app-like experience
- Cross-platform compatibility
- ReadyMage supports scalability up to 20x to handle traffic surges sent in by influencers
Instagram social shop feature—rendering IG posts on PDPs and CMS pages based on hashtags.
Free gift is automatically added to cart based on promo conditions
Diverse payment method integrations, including PayPal and CyberSource plus Klarna and Payl8r for installment options.
Detached checkout via Global-e integration that enables instantaneous price conversion for 100+ countries.
Detached checkout via Global-e integration that enables instantaneous price conversion for 100+ countries.
Beauty Works is now running a headless PWA shopfront driven by Magento on the backend and with ScandiPWA as the front-end layer.
Results
Beauty Works' revenue increased by 32% on a YOY basis post migration to M2 PWA
Now running on headless PWA with Magento 2 on the backend, Beauty Works remains fast and stable even when users have poor network coverage—it is even available to be downloaded as an app with just one click
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REDESIGN FOR SMOKELESS TOBACCO
Smokless tobacco online presence in US, UK and Germany
Northerner’s expands international reach: easy, ethical, secure
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Approach
- Stakeholders identification, gathering and consolidation of requirements
- Step by step design development, from concept and functional blocks to low fidelity wireframes, UI and high fidelity final mock ups
- Integrations with 3rd party product stock/warehouse management systems
- Payment methods to fit each of the markets
- Setting up high availability, scalable hosting in Amazon Web Services
Highlights
Northerner—a part of the Haypp Group—offers the largest smokeless tobacco selection online
HTaxJar integration allows to calculate tax rates based on the customer's location, either by region or per ZIP-code area
AgeChecker.net integration ensures secure online customer age verification
Results
Northerner.com is a modern, secure, international retail-ready niche store on Adobe Magento platform
Success of the project—launched in October 2019—has resulted in Scandiweb being contracted to take over website development for Northerner’s sibling company, Nicokick.com
ACCELERATION OF GROWTH WITH MAGENTO PLATFORM
Features and UX to stand out in competitive nutrition market
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Reinventing and replatforming the brand after strategic acquisition
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Approach
- Platform migration management from Drupal to Adobe Magento 2
preserving SEO ranking and data - Refreshing brand identity, UI elements and full customer journey fir recently acquired online business in sport nutrition
- Migration of catalog, customer and order data from Drupal to Adobe Magento 2
- Setting up high availability scalable infrastructure in Amazon Web Services
- SEO plan to migrate 301 redirects and meta data to preserve ranking after migration
Extrat Transform and Load pipeline to preserve legacy data and make it compatible with Magneto data structure
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Agile eCommerce Growth team could manage multipel delivery aspects from technology and quality to SEO, UI, UX and SEO
Brand refresh and customer journey planning and design was followed with A/B testing after launch to continuously improve UX
To enable fast shipments we supported customer with integration of Multi Source Inventory and decentralised warehousing
Results
9 weeks to launch transactional site and another 6 weeks to optmise to above industry results
Coordinated effort of multiple teams in UX, design, technology and SEO helped to exceed envsioned timelines and launch before the sale season
Adobe Magento 2 platform demonstrated increase in engagement metrics, while maintaining high organic traffic the previous platform had
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MEDICAL SUPPLIES ON MILLISECONDS NOTICE
ScandiPWA Meets Healthcare
Returning the favor to health professionals with prominent eCom experience
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Approach
- Upgrading the older version of the website to PWA with additional improvements
- Standardized and enhanced data during the migration
- Enhancing the website with an up-to-date technology stack, and extending the existing functionality with 3rd party integrations
Highlights
Medisave.net is a US branch of an international business specializing in selling medical equipment and accessories
The original Magento 1 website was migrated to Magento 2 with full PWA integration
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The store was updated with
- Revised and improved UX
- Extended functionality
- Improved, more stable website performance
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- SEO audits and migration support
- Upgrade to ReadyMage hosting to assure support for PWA-specific features
- Improved, more stable website performance
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Multiple 3rd party integrations, including:
- Clerk.io—for AI driven product personalization
- Klevu Search—enabling predictive search suggestions
- Loqate—to allow user address auto-fill during checkout
- Automated custom stock status rules settings to set expected delivery date and important product status updates
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Result
A website aimed at the US market is successfully upgraded and launched on PWA
Seamless migration:
- No loss of organic performance
- No loss of user flow
Page load speed improvements:
Rebranded, diverse, heavy-duty
Who Said Hard Work Can’t Be Enjoyable?
Norwood’s no-compromise innovation translated into their new website
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Approach
- A series of online discovery workshops, covering all business process
- Migration to the latest version of Magento 2 powered by PWA
- In-depth CRO analysis for conversion-driven redesign
- Full website rebranding with a strong emphasis on brand voice
Highlights
Norwood Sawmills is portable sawmill innovator since 1993
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Default ScandiPWA theme was fully redesigned, customized and extended, helping to:
- Adjust it precisely for the client’s current requirements
- Assure high SERP visibility
- Enhance customer experience
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Bespoke website design, allowing multiple content styling options:
- Two sets of both PLP & PDP templates to accentuate the high-priority products and pages
- Multiple CMS-block templates, enabling the client to easily introduce any type of content pages
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Integrations:
- ZoHo CRM
- Components Engine integration to make browsing replacement parts available only to verified Norwood product owners
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Complex AWS infrastructure build to enable high-load and intrusion-resistant platform
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Result
The website was launched in 2.5 months after onboarding
Robust product access logic in the frontend allows replacement parts and accessories to be purchased only by verified customers and owners of other Norwood products
Well-coordinated on-page and technical SEO implementation
Performance improvements
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JUST IN TIME FOR BLACK FRIDAY
A New Look for The New York Times
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Approach
- Plan and develop functionality for creating custom cooking books, tailored for each customer
- Develop a solution for custom product attributes that allow any product customization that the store owner wishes
- Implement single page product page actions and mini-cart functionality
- Set up an Agile team following best Scrum practices, directly involving the client into the development
- Create a custom order management panel
Highlights
Order a custom made coffee table book containing The New York Times magazine front pages from all your past birthdays
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Make products your own with personalization—reprint any page from more than 50,000 issues and adjust its framing and sizing
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Order management panel for customer service agents
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Choose from NYT Cooking's most popular dinner recipes, and get them printed for you or someone you love
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Results
A new and modernized experience with user experience as the priority
Personalized products are some of the most loved within the customers
Customer service agents can now easily manage orders. New agents can be onboarded quickly and securely, without allowing access to the whole Shopify admin panel
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MONTHLY MONITORING & CONTINUOUS INNOVATION
Ongoing Strategic Support for Touchscreen Inventors
1+ years of supporting Elo
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Approach
- On-demand support and site maintenance
- SEO strategy development for Elo's EMEA websites
- Ongoing website improvements focused on new lead capture
- Targeted PPC campaigns management
- Continuous CRO/Marketing suggestions to provide the most personal user experience for every visitor
- Monthly tech health-checks of Elo Magento 2 site
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide
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Monitoring and continually improving Elo's digital channels & managing all paid traffic channels, including research, strategy development, technical setup, and performance analysis
Setting Elo eCommerce development strategic roadmap for the next 2 years
Form optimization: wireframe design and implementation, form tracking, user flow analysis
SEO-optimized blog launch for the US site
A/B test setup in Google Optimize for website's key areas and results analysis with Google Data Studio
Results
Strategic roadmap for Elo eCommerce development for the next 2 years
Optimized CTAs throughout the website and shopping funnel to bring the most conversions based on A/B test findings
The most recent store health-check score reached 70+, with the Security report numbers at 88+ and SEO & eCommerce report score at 92+
No issues with store downtime: Uptime monitoring results reaching 99.88%
THRIVING AGAINST THE ODDS WITH HYBRID RETAIL
New Sales Channel for Shopping Mall’s 200+ Stores
Spice’s new PWA embodies their updated brand vision
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Approach
- Built an online shopping mall experience as a way for Spice to adapt to anti-COVID retail restrictions
- Provided a universal digital platform for the mall’s 200+ stores, giving them an opportunity to gain an extra online sales channel
- Developed a unified data exchange protocol, enabling merchants to automatically release up-to-date product information in real time
Highlights
Spice is a shopping mall that adopted Hybrid Retail model, and turned its new website into a hub ensuring easy customers’ access to all of its stores
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Bespoke cron-based auto-import mechanism:
- Collects complete SKU data from the merchants and serves it for display to the end-users
- Is suited for merchants both with and without own eCommerce stores
- Accepts data submitted either via dedicated XML files, or regular Google sheets
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Complete PWA experience based around the new Spice brand design
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Advanced analytics dashboard setup ensuring full performance tracking
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Infrastructure setup with ReadyMage hosting, to assure support for PWA-specific features
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Results
A PWA-based website with sub-second loading time, supporting Spice’s updated brand vision
The new company’s motto, “Closer than ever”, was brought to life by means of:
- Using PWA capabilities to connect with customers in new ways
- Opening simultaneous and immediate access to all the mall’s stores under the same online roof
Provided an extra sales channel for the shop owners, allowing them to maintain competitive advantage
Robust import mechanism supporting 200+ of the mall’s stores, and scalable to 500K SKU
11,000+ product views were generated in the 1st week after launch, proving a new website to be a successful sales channel for tenants
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A SCENT OF LUXURY
Immersion into Arabian Perfume Magic
Full redesign to engage, inspire
& co-explore
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Approach
- Magento 2 implementation with PWA
- Complete website redesign for higher conversions and intuitive UX
Highlights
Zohoor is a popular Middle Eastern perfume brand established in 1991
ScandiPWA base functionality was extended with multiple modules, including:
- Store locator supporting 29 stores across the
- Checkout.com with Apple Pay integration
- Magento Enterprise RMA for ScandiPWA
- Magento Enterprise Gift Cards for ScandiPWA
Amasty special promotions for ScandiPWA
Mobile-native social share on PDP - Amasty special promotions for ScandiPWA
- Mobile-native social share on PDP
Custom Fragrance Families page with video snippets and animated elements
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Mixology Journey enables customers to blend various fragrances in precise proportions for a uniquely personal end-result
Result
Launched 2 websites with 2 stores and 2 store views – tailored specifically for KSA and Bahrain audiences
Complete RTL frontend
Modern, performance-driven website, providing a distinctive set of features and user interactions
24/7 PROACTIVE ECOMMERCE SUPPORT
Multifaceted Support for a Leading Construction Tools Retailer
Tackling issues on the spot and preventing downtime with Scandiweb Service Cloud experts
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Approach
- Website monitoring across multiple criteria to detect showstopper issues before downtime even occurs
- Developers and DevOps are available all the time in case of showstoppers, downtimes, and especially if sales are affected
- Tech audit of the website to gather analysis and increase its stability & security
Highlights
Proactive uptime monitoring for regular and urgent bugs for ensuring the platform's stability and security
Increased maximum Varnish Cache memory consumption and ensured cache cache purge stability allowing for reduction of potential crashes and instant website availability
24/7 resolution of business blockers, e.g. resolution of empty categories issue due to their caching within CloudFlare by flushing the cache to output products
Monthly health checks and long-term fixes for preventing errors by setting automatic checks for spotting categories that are empty
Results
All security patches are installed within 24h period
Significantly increased uptime (99.8%) thanks to a proactive uptime monitoring
Increased stability & security of the website
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AN UNCONVENTIONAL MARKETPLACE FOR NFTS
Digital Collectibles Sold by
Lil Pump, New York Knicks, and More
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Fueling the first-ever user-to-user NFT marketplace
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Approach
- On-site discovery workshop covering all business processes to define requirements of the first-ever marketplace for NFTs
- Developing a head-to-toe system to place and store auction bids
- Serverless and headless frontend setup using NodeJS and Mosaic
- Connecting the backend in djadmin with Lambda functions
Sweet has pioneered a way of flexible NFT distribution, featuring authentic digital tokens by artists like Lil Pump, RiFF RAFF, Big K.R.I.T., Iration, and sports giants such as Chicago Blackhawks and New York Knicks
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Complex bidding mechanisms—buy and place bids on auctions for official and exclusive NFTs from famous brands and artists
A unique frontend build with a customized Mosaic framework
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Adaptation of a 3D Visualizer to work in an in-browser view
User 2FA verification with phone number
Shopify checkout integration & standalone Stripe one-step checkout for payments processing
Results
The first-ever marketplace for NFTs launched within 4 months of development work
World-famous artists are able to showcase their authentic NFT collections on the Sweet marketplace and launch auction-based initial drops
A batch of one-of-a-kind tokens put up for auction from Chicago Blackhawks, receiving bids from users around the world
Over $5,500 for a single NFT gathered on the first auction after launch
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UX REDESIGN FOR A LEADING NORTH-EUROPEAN AIRLINE
Going Beyond Booking Flow Basics
Keen user testing to improve
customer journey monetization
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Approach
- Redesign of the booking flow to increase ancillary product attach rate with one-decision-at-a-time approach
- Relocate team to the client's premises to ensure constant knowledge transfer and fast feedback loops
- Develop interactive prototypes for user testing
- Heuristic evaluation and competitor benchmarking
Highlights
R&D informed by dozens of user cases and specific systematic and legal requirements
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User testing sprint to validate
the correctness of our approach
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Revamped airlines booking flow, prioritising micro-conversions on each step
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Results
Project deliverables:
2 months of R&D
Seamless user experience that effectively nudges users towards adding ancillary products during the booking process
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MIGRATION TO CLOUD & REDESIGN
Heritage in Every Pixel
UX facelift drives 55% mobile conversion increase
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Approach
- Migration from Magento 1 to Magento 2 Cloud Commerce to support triple-digit growth and launch schedule for Black Friday
- Delta migration for streamlined go-live
- Development of device-agnostic UX to match various customer profiles
- Functionality enhancement with additional integrations, including Momentis ERP and Riskified
- Configuration of Magento Multi-Source Inventory and migrate inventory from multiple sources and sales channels into a single location
Highlights
Since 1921, the MooseKnuckles family has been protecting Canadians from the cold. Bestseller product—fashionable winter coats are often worn by celebrities and influencers
SEAN PAUL
CARDI B
FABOLOUS
LIL' KIM & BIG L
Diplo
Overhaul of the category and product pages, improved presentation of the products with larger images and insightful product information
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Scandiweb store locator supporting nearly 1000 retailers
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Result
A successful launch after 3.5 months of development—in time and fully prepared for Black Friday and Cyber Monday
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A STOREFRONT POWERED BY HEADLESS ARCHITECTURE
Cervera Switches to a Single-Page Application (SPA)
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Approach
- Moving to a headless CMS which is scalable, content-oriented, and could be used in any digital system: website, applications, social
- Migration of content from the existing website to a new application without interrupting the site workflow and losing data
- Migration of all integrations and adding new ones, such as machine learning for personalized search results
- Elimination of legacy systems that were blocking the business growth
- Migration to a cloud infrastructure
- Proof of Concept deployed to minor market, with further expansion to larger ones
- Creation of new websites for new markets
Highlights
Cervera is a retailer of high-quality kitchenware, home decorations, and gifts. Cervera has more than 70 retail stores (own stores and franchise) throughout Sweden, as well as an online store in Sweden and since the spring of 2018—in Norway
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All back-end modules are written in .NET as stand-alone microservices
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Headless Sanity CMS introduced for content management
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Overhaul for the existing markets (Sweden and Norway) and expansion to a new market (Finland)
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Results
Fast and flexible redesigned storefront (React, Typescript)
New headless CMS built on React.js that has close to unlimited customization possibilities for satisfying any business needs
New AI-powered search engine that provides personalized search results for the best shopping experience
All third-party systems were moved and integrated with the new systems through a middleware (eCommerce engine, CRM, product recommendations service, reviews service, marketing automation, etc.)
Playful, Engaging, Fail-proof
Facts Don’t Lie: It’s Fun to Be a Kid
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A unique interpretation of children’s clothing
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Approach
- A fun clothing store for kids with playful and engaging shopping experience for their parents
- Overall website design development and on-demand styling updates
- Widget management improvement
- Automated GeoIP redirect set-up
- Server infrastructure modernization, with upgrades to the latest versions of AWS, Ubuntu, Varnish, MySQL and Redis
- Website functionality upgrades via 10+ 3rd party integrations
Highlights
Mini Rodini is a Swedish children’s clothing brand founded in 2006. It is known for its excellent quality and quirky designs
Content editing, removal and duplication is made easy for the client with widget mass action functionality
Powerful most up-to-date AWS infrastructure.
Base Magento functionality extended with 3rd party integrations:
- Klarna payment solution set-up
- Akamai CDN optimizationAkamai CDN optimization
- Voyado CRM set-up and configuration from scratch for a customer experience fully tailored to Mini Rodini's needs
- Depict.ai to enable AI-generated product and search recommendations
A distinct modern eCommerce website fully tailored to the client’s business requirements
Results
Complex solution involving website redesign, SEO, development and infrastructure upgrades
Powerful most up-to-date AWS setup
Site performance improvements
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52 YEARS OF FLOORING EXPERIENCE GO ONLINE
Commercial Flooring Heavyweight
A business half-a-century old is now well equipped for challenges of the future
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Approach
- Full code audit, upgrading to Magento 2.2.3, and ensuring module compatibility across the board
- Developing a blank theme, integrating and adjusting services to support the intended business model: SAP ERP, Salesforce Pardot, Punchout, FedEx, CH Robinson
Highlights
Questmark is a leader in flooring industry with over 52 years in the business, 18 specialised offices throughout North America, and a wide array of services in both B2C and B2C niches
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Custom-made extensions to enable easy content management for the following pages/modules:
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40+ page templates reworked for a refined, mobile-first design
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Results
The project went live in 3 months
Modern, full-featured, B2B enabled website representing the extensive scope and full range of services provided by the industry’s leading company
Fully integrated SAP ERP for simpler site maintenance and higher data transparency
Elasticsearch integration for advanced search functionality
High-performance architecture setup to provide a foundation for future growth
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FOR THE BEST CAR-BUYING JOURNEY ONLINE
Rockar and Digital Car Dealership
Upper funnel optimization and enhanced eCommerce tracking
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Approach
- Heuristic evaluation
- Competitor analysis (UK and US)
- Rockar Jaguar and Land Rover (JLR) main user journeys user testing
- Customer Support/Sales interviews
- Front-end testing automation
- Google Tag Manager + dataLayer deployed and linked to Google Analytics and Data Studio for precise tracking and comprehensive reporting
- JLR GA data tracking health-check to validate data trustworthiness
Highlights
Based in the United Kingdom, Rockar is the first company to bring car dealership entirely online—customers can purchase cars through Rockar's platform and have them delivered to their door without ever having to visit the physical store or sign paper documents.
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Heuristic analysis to reveal which of these areas of the website need the most attention:
- Relevance
- Help and information
- Persuasive and simple design
- Functionality and efficiency
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User journey analysis via GA data for current platform
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Wireframes supported by all the research done—Finance, Part Exchange, Choose Car, PLP, PDP, etc.
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Enhanced Ecommerce via GTM with customization to accurately track promo clicks, car options that are loaded on the Car Finder pages, specific car details viewed, checkout options, etc.
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Results
Top 10 priorities for improvements identified after thorough heuristic evaluation, including the shopping cart, product descriptions, CTA optimization, and nudges, among others
Analysis of 16 competitors from the UK and US identified effective strategies that Rockar should adapt, e.g., smart use of CTAs, product description formatting, better filter options, etc.
Reliable data will continue to support further UX and CRO improvements
A lesson in adaptability
ScandiPWA Tailored for a Fashion Brand
Dobell survives COVID with the new website
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Approach
- Migration from Magento 1 Commerce to Magento 2 Open Source with PWA
- Website redesign for enhanced UX and conversion improvement
- SEO strategy & implementation to assure seamless migration
Highlights
Dobell is a UK-based fashion business selling high quality yet affordable formal and casual menswear
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Data migration of 1.5M orders and 800K customer records
Bespoke webDefault ScandiPWA functionality was extended with extra elements, including site design, allowing multiple content styling options:
- PWA blog
- Default ScandiPWA multi-step checkout reformatted into a one-step checkout
Adyen integration to handle international payment and shipping methods
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“Rich product variations” allow to mix and match outfit details and accessories within the same order
Results
The new website allowed Dobell to maintain the revenue flow and survive as a business amidst the COVID-induced decline in traffic and sales across their niche
Benefits of Migration from Magento 1 Commerce to Magento 2 with PWA:
Existing SEO best practices fully migrated to PWA
Launched 8 international stores, each optimized to serve a particular country:
Performance improvements:
Proactive support and maintenance
The Largest Sexual Wellness Company in the World
Uptime monitoring with dependable support from Scandiweb Service Cloud
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Approach
- Migration from Magento 1 to Magento 2
- Ongoing support via Scandiweb Service Cloud
- Uptime monitoring to ensure that the Amorana store is always up and running
- Monthly tech health-checks
Highlights
Amorana is part of The Lovehoney Group, the largest sexual wellness company in the world
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Scandiweb Service Cloud support for almost 2 years—starting from on-demand support and upgrading to a dedicated developer
Instant communication—direct access to a dedicated developer
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Proactive support—bug fixes and site adjustments done in no time
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Results
Maximum stability and continuous availability ensured by 24/7/365 monitoring and infrastructure optimization
Amorana’s eCommerce store is running smoothly with all the latest updates and relevant patches
Happy client that continues to work with us (and even invited the team to their headquarters in Switzerland!)
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KEEPING FEET WARM ALL OVER THE WORLD
Happy Socks, Happier Customers
eCommerce store optimization done very right
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Approach
- Implementation of a drag and drop page builder with multiple custom widgets that make content easier to create, manage, and schedule, along with a tab-based localization interface for the page builder to allow for faster content cloning and localization
- Full custom integration with InRiver PIM with additional functionality and rules for displaying products and image roles, as well as full custom integration with Navision for stock and price imports with indexing optimization and specific deadlock prevention algorithms
- Core Magento 2 optimizations to avoid unnecessary queries and internal methods
- Implementing lazy load, and utilizing Fastly’s image processing capabilities to defer loading high resolution images
- Custom mass order import and generation module
Highlights
Robust solution that can manage a high load capacity of nearly 20,000 users and multiple orders placed per second
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Lightning fast user experience with minimal server load
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User-friendly enhanced CMS features with emphasis on fast and easy localization
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Deadlock-free catalog, stocks, and prices synchronization across three systems
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Zero downtime platform migration
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Hundreds of promoted orders can be created in seconds
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Results
Successful Magento 1 to Magento 2 migration while maintaining exact URL structure and SEO score, with ZERO downtime during launch achieved through advance managed DNS routing
Reduced administrative overhead by making managing catalog and content across multiple locales easy and intuitive
Fast load speeds and CRO-friendly design boosted conversion
rates significantly
rates significantly
The latest information is always at hand with fast and stable data sync processing across InRiver and Navision
Promo order feature significantly cut time needed to launch powerful marketing campaigns
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REBUILT & LAUNCHED TO 3 MARKETS
PWA-Powered Evolution
A winning sprint for region’s biggest sports retailer
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Approach
- MVP-focused development workflow with a commitment to launch the project within 20 working days
- Quick launch with ScandiPWA and Magento 2 Commerce, then continue adding complexity in multiple phases
Highlights
Well-established sportswear retailer, working with the world’s leading sport brands, and represented by 40+ stores across the Baltics
Improved user journey and shopping experience
- Catalog layout focused on discounted products purchase and upsell products discovery
- Multiple performance enhancements and ScandiPWA feature adjustments, to address a wide range of use cases, including: product information management, order flow, payment and checkout, internal document workflow
Better connectivity and in-store management
- Fully custom ERP integration incorporating Python middle layer and Citrix virtual apps
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Results
20 working days to launch in 3 markets: Latvia, Lithuania, and Estonia
1000 orders in a matter of days after go-live, before any campaign launch
Improved performance and user engagement thanks to updated UI, and a powerful technology stack based on Magento Commerce Cloud and ScandiPWA
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FROM CLASSIC SITE TO INNOVATION
2018 Imagine Excellence Award
Most innovative customer experience:
VR Innovation for teak furniture
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We have been increasingly impressed with Scandiweb since we began working with them on our website. They have been very attentive to our project and respond quickly to any concerns or requests we make. Most importantly, in a world of programmers learning as they go, the work Scandiweb has completed for us has been high quality and professional.
We don’t hesitate to throw difficult tasks their way and they rise to the occasion each time. Overall, Scandiweb has been a great find for us and the key reason our website is of the quality it is today. We wouldn’t hesitate to recommend them to anyone.
We don’t hesitate to throw difficult tasks their way and they rise to the occasion each time. Overall, Scandiweb has been a great find for us and the key reason our website is of the quality it is today. We wouldn’t hesitate to recommend them to anyone.
Approach
- Rapid prototyping and iteration as there was no similar solutions or body of knowledge to explore
- Mobile device and browser benchmarking to understand technological grouping and provide solutions tailored for a particular group of devices
- Several sizes of VR images to exclude double vision. Best fit is proposed automatically
- Iterative UX testing on focus groups to provide easy onboarding for general consumers not yet familiar with VR
- Conversion-minded solution—each VR module is linked to particular products
Scandiweb explains how VR boosts conversions
Highlights
Move your head around to explore.
We made the browser react to smartphone movements to enable the VR experience
We made the browser react to smartphone movements to enable the VR experience
VR experience compatible with Oculus, Samsung Gear, Google Cardboard
Each VR clip is linked to products in the store to enable conversion
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Personalise your teak products selecting custom fabrics and instantly preview your choice
Fully responsive site allows to continue browsing from any device
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Fallback to 360° video for desktop users
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Results
A device population that includes Google Cardboard, Samsung Gear, Oculus and fallback to 360 degrees images for desktop use
Publicity wave for the first browser-based VR solution for eCommerce purposes
Customer reviews praising bringing the products right into their homes
Conversion rate increased by 231%
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DESIGN & PERFORMANCE
ScandiPWA and Adobe Sensei for Optimum Shopping Experiences
Fully redesigned PWA stores with AI-powered product recommendations and search modules
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Approach
- Full redesign of websites for two brands: aden + anais and HALO®
- Updated website design and optimized performance for mobile users
- Converted front-end to PWA
- Launching new PWA FE one website at a time with 8 websites on the same Magento 2 installation
- Creating ScandiPWA compatibility without breaking the default Magento theme applied to other websites
- Finding an efficient way to manipulate default FE functionality to reduce custom functionality and save on costs, given that the client required multiple extensions and micro-customizations
Highlights
aden + anais is a global lifestyle baby care brand that brought to the international market—in 65 countries worldwide—the Australian legacy of cotton muslin with a collection of award-winning baby care products
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Heavily customized PLP and PDP functionality for configurable products
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AI-powered product recommendations module by Adobe Sensei to enhance shopper engagement and increase conversions
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Rich search experiences for customers made possible with Live Search powered by Adobe Sensei
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Infinite loading implementation for PLP on ScandiPWA desktop
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Result
Fully redesigned PWA stores with AI-powered product recommendations and search modules
aden + anais project went live within 5 months, notwithstanding heavy customization on PLP and PDP functionality
Almost no drop in sales or conversion rate after go-live
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CONFIGURE & BUY YOUR NEW CAR
Get Your New Car within a Coffee Break
Future of automotive retail
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Approach
- Agile driven development process following Scrum approach, with cross-functional team and direct client involvement and retail business operations analysis
- Constant on-site visits dedicated to solution definition / presentation and board member expectation alignment towards these solutions
- Creation and usage of separate microservices for finance, stock and product data raw files processing, cross-mapping, variations compilation and import into eCommerce platform
- Continuous delivery workflow integration and QA process automation with UI acceptance tests for regression testing and code coverage with Unit tests
Highlights
Various payment option and finance plan integration
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Real-time delivery date, finance data and monthly payment calculation updates, based on the vehicle configuration, selected options and accessories
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Data-driven user journey creation and an in-house look and feel design for a full "buy online" experience
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Extended vehicle evaluation service integration with a detailed appraisal for precise "Part Exchange" value offering
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Advanced Test Drive booking system with multiple vehicles reservation and Dealers Locator
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Result
Online users have access to the Mitsubishi UK vehicle collection and using advanced configurator together with real-time financial calculations gives them all the tools necessary to make a decision towards a brand new Mitsubishi
Mitsubishi UK is one of the first automotive OEMs to adopt the full end-to-end "buy-online" user journey
Mitsubishi dealers network has a new profit channel, enabling them to increase their sales without investments within their physical storehouses
Successful delivery of the project and the provided guidance to several involved parties have established trust and a long-standing cooperation
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FORD MOTOR COMPANY (UK)
Take Your Ford for a Spin Today
Leader in car sales in the UK and US
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Approach
- Multiple-stream setup, that divides the team into divisions working on Front-End, Back-End and ERP solution developments. Using an Agile approach and meeting enterprise customer requirements and hitting that target date
- Experienced teams collaboration to create a solution is going to be used by thousands of car lovers. Working in a collaborative and engaging environment team has managed to draw a solution for multiple API integrations
- Integrated communication with the customer, to remove blockers and work on impediments delivering a solution that meets it's quality criteria as well as target Live date
Highlights
Set your budget
- Start your journey by defining monthly payment you are willing to have, your share of deposit, anticipated annual mileage, the month's in which you would like to pay it over
In order to ensure performance and remove the human error factor, we’ve created an independent solution based on Laravel that does all the calculation and puts the Finance Data together in a structure that can be synced with the Platform rather than manual entry
Value your current car
- Check how much current vehicle is worth within a seconds
- Find a car to gather real-time data of it by entering plate number
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Choose new car
- Cars consist of many, many attributed and descriptive elements, now on FORD platform all of them can be used for sorting the right model
Customize Your New Car
- Craft own bespoke car and explore the premium options while seeing the price and delivery time instantly adapt to their selection
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Save checkout
- Fill in as much detail and continue at any point
- Checkout at the store or simply browsing from the phone
- Change finance options on the checkout
Results
Ford online purchase platform was launched together with its New Car Showroom concept aka FordStore at Manchester’s Arndale Centre gallery, UK
With exclusive focus on customer experience and exchange, the dealer's role is no longer sales-oriented, but advisory
An Automotive Online Shopping Platform that provides a unique shopper experience
Where Are The Boundaries of eCommerce?
To Sell Is Not Enough, Let’s Collaborate!
Marketplace for designers: PR showroom & eCommerce combined
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Approach
- A website developed from scratch to adopt a new business strategy, with a heavy emphasis on promotion and collaboration in addition to pure retail
- Custom Shopify build, based around bespoke design and functionality
- Full SEO & analytics set-up
Highlights
Doors is a NY-based business, helping fashion designers across the globe gain wider exposure through a combination of brick-and-mortar retail, eCom and smart publicity campaigns
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A new take on eCommerce: purely sales-oriented website is replaced with a collaboration platform to allow fashion designers sell, promote and team up with agencies and influencers
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Results
3.5 months of active development
Client’s original vision was brought to life as a unique collaborative online space
Custom Shopify build with a full SEO & analytics set-up
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BRINGING NATURE ONLINE
A New Look of Original BUFF
Fully custom-made store theme on Magento 2
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Approach
- Development was spread into several streams to complete both projects by the shared deadline
- Modified Scrum workflow to reduce time spent on meetings and clarifications
- Multiple mockup/design variants were created from scratch to produce the most user friendly solution
- A lot of testing, because of the thousands of variations created for multiple countries, currencies, and languages with different settings and local adjustments
Highlights
More than 1000 links in a fully custom-made menu
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Buy MIX&MATCH products within
1 product view
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A part of localization adjustments:
2 different checkouts in 1 store
2 different checkouts in 1 store
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ERP and eShopWord integrations covered with automated tests and instant logs
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Results
Fully custom-made store theme
Magento working as a mediator between multiple 3rd party tools
Scalable technical solution allows to onboard new retailers and handle
a big user flow
Successful migration from Magento 1 to Magento 2
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ROLL-OUT OF MOBILE THEME
The Oldest Beer Subscription Club in the US
Six subscription clubs under one roof
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We were a bit leery of going offshore for our Magento dev work as our build is highly customized, but Scandiweb came highly recommended and in the end, over a year later, we are very pleased. Workflow is much more streamlined than what we’re used to and as a result, we’re getting much more done at a fraction of the cost. Smaller, lower priority tickets that never seemed to make it to the top of the queue are actually getting banged out and that feels really good.
My team has found them responsive and highly competent. They’re flexible and bend over backwards to meet our requirements and have come in on schedule and at or under budget on each project.
We just launched four mobile themes with Scandiweb and I couldn’t be more pleased with the end result. I anticipate a long-standing, mutually beneficial relationship, as it should be.
My team has found them responsive and highly competent. They’re flexible and bend over backwards to meet our requirements and have come in on schedule and at or under budget on each project.
We just launched four mobile themes with Scandiweb and I couldn’t be more pleased with the end result. I anticipate a long-standing, mutually beneficial relationship, as it should be.
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Approach
- Well thought-out graphical design phase based on heatmaps and analytics data to identify the optimal positioning of elements on mobile devices
- Agile delivery for phased deployments to avoid any loss with Search Engine mobile ranking for top-visited clubs
- On-going SEO audit for each club cooperating with the client's external SEO tea
- Performance optimization and review ensuring that the mobile theme did not affect the website load speed
Highlights
Complete support of subscription business needs, including featured items and past selections for all subscription clubs
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Design your own subscription club option with the user journey adapted for both mobile and desktop
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Checkout flow and payment processing tailored specifically for the subscription business
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Results
Improved user experience on mobile devices, decreasing their shopping cart bounce rate by ~58.8% during peak season
~96.4% average conversion rate increase in 2 months after the new responsive theme launch
Many new customers are reaching the MonthlyClubs website from mobile devices with the mobile Organic Traffic acquisition being increased by ~42.3% in 3 months after mobile theme launch
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DESKTOP. MOBILE. PRINT. CALL. STORE
5 Channels. Omni-Channel
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A powerful mix of on-line eCommerce with physical retail chain
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Working with Scandiweb has been a positive experience, they have consistently kept their timelines and have competent people with the technical expertise to finish the job.
Approach
- Magento Enterprise integration with Navision for stock, pricing and product data integration. Multi-warehouse custom implementation to track inventory across 50 stores
- Gathering data insights from the existing store—Google Analytics for eCommerce and heat maps to produce a new conversion-driven responsive design
Highlights
JYSK is an international retail chain
for household items with more than 3,000 stores in over 50 countries worldwide
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English and French versions to support customers in Canada
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Real-time multi-warehouse stock status update for every product
Omni channel solution for 50 stores featuring
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In-store pickup
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Catalogues
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Call center
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Desktop / Tablet / Mobile
#discoverJYSK blog integration
cross-linked with products
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Automated assignment of a store based on your location
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Mobile-friendly site increased conversion rates for mobile phones by more than 600%
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Scandiweb store-locator for 50+ stores across Canada
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Results
Omni-channel integration increased on-line revenue by 12%, with the store pick up feature and the call center assisting in conversions
After the launch, the project has been moved to Scandiweb's Support department. The flexibility of the Magento platform allows for continuous integration of new features such as loyalty cards, gift cards, and new payment methods
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BUSINESS-AS-A-SERVICE CASE
Migration for the Supplier to Amazon and Google
Full-stack service from Magento store build to revenue increase by 40%
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The transition from our old system to Magento was on time and on budget. Staff was knowledgeable, honest and easy to work with. Bug fixes were done quickly. Customers appreciated the increased features and functions this was evidenced by the increased number of orders and the large average order size.
Approach
- Comparative analysis of major competitors to identify features and user-flows that can bring business value to ID Superstore
- Wireframes helped to visualise business side of the new store features
- Designer team themed wireframes and tested CTAs and UX journey in focus groups
- Data migration was started as a separate stream as current data needed to be cleaned and enriched
- Agile team was set up with a PO and SM from Scandiweb
Highlights
Rich UI of the menu overlay helps to engage customers in product selection within a few seconds after landing
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Custom lanyards page improved conversion of customers coming from search engines
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LiveChat integration with Salesforce helped to increase conversion rates from chat by 84%
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Tier pricing increased revenue by 12%
Salesforce, Glovia and Magento integration handled using IBM Cast Iron
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Learning Center entry pages account for 33% of the traffic and 20% of all conversions
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Set up of eBay and Amazon store contributed almost 10% to monthly revenue in the first 3 months
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Tweaking of SOLR engine for search helped to increase conversion from search by 12%
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Result
Site has been launched migrating the entire DB of customers, passwords, products, orders, RMAs, invoices, and shipping notes
Traffic referred from Google has picked up to match the old site's after a small after-go-live drop
Flexible category structure and filtering allowed to introduce additional 60,000 products
eBay and Amazon stores and Google Shopping feed have been launched
Scandiweb got GO on traffic acquisition and CRO services after launch that boosted revenue by 25% within 6 months and conversion rates by 17.5%
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HEURISTIC EVALUATION FOR BETTER UX
Uncovering UX Flaws for a Smooth Checkout Experience
Up to $495,000 projected additional revenue from optimized checkout
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+18%
transactions
+38.5%
revenue
+17.3%
AOV
-61.7%
checkout errors
+13.1%
transactions
+12.6%
revenue
+5.6%
AOV
-12%
checkout errors
Approach
- Heuristic evaluation to uncover UX flaws
- Quantitative data analysis as basis for checkout wireframes
- Checkout form design changes for improved readability and consistency
- Make checkout flow more intuitive and remove distractions to reduce purchase friction
- Add checkout elements to make users feel more secure and nudge them to complete the purchase
Highlights
Northerner has the largest smokeless tobacco selection online and, along with Nicokick, is part of Haypp Group—a global leader in oral nicotine products with presence in more than 30 countries
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Neat one-page checkout design that makes smarter use of space—easy to navigate and free of distractions
Autocomplete, highlighted active field, tooltips, optimized keyboard that matches field type for a smooth checkout experience
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Effective use of visual hierarchy that highlights the most important parts of the Order Summary block
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Emphasis on checkout security that evokes user confidence
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Results
Comparing the performance of the new checkout in the first 8 weeks after launch against the previous period, we observed the following results for Northerner:
Assuming that the number of checkouts and average order value would stay the same, current checkout convertibility shows that the newly implemented checkout has already paid off and will have a 4242.31% ROI in one year
The new checkout is expected to bring Northerner an additional revenue of up to $475,265 in one year
Results
Six weeks post-launch of the new checkout, we observed the following improvements for Nicokick compared to the previous period:
Assuming that the number of checkouts and average order value would stay the same, the newly implemented checkout is expected to pay off within a year with an ROI of 29.15%
An additional revenue of $19,960 can be expected for Nicokick in one year attributable to the new checkout
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WELL-EQUIPPED AT THE GO-LIVE
Organic Traffic Increase Following Effortless Re-Platforming
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SEO program secures Kouboo.com migration and drives 106% organic growth
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+72%
organic traffic
+100%
visibility rate
+138%
TOP-3 keywords
+32%
clicks
+107%
revenue
Approach
- In-depth technical SEO audit ahead of migration
- Go-live support & post-go-live monitoring
- On-page SEO roadmap development and continuous optimization with SEO-friendly PDP and PLP content
- Building relevant backlink profile
Highlights
Kouboo is a family-owned online business based in Los Angeles, USA. They are dedicated to bringing exotic one-of-a-kind home décor items from various regions of Southeast Asia into contemporary “Western” homes
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SEO support during migration from Magento 2 to Shopify evolving into a full on-page SEO program
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301 redirect mapping for the entire site to accommodate for the difference in the URL structure
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Iterative product- and niche-specific approach to keyword research and optimized content development
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Separate CMS page creation, delivering SEO-optimized content and significant backlink profile
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Results
Kouboo.com arrived at the go-live fully equipped for effortless re-platforming with minimal post-migration traffic drop
Consistent keyword SERP ranking increase for the updated pages
Improvement highlights YOY:
Other notable improvements since migration:
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SECURING RANKINGS DURING PWA MIGRATION
Good SEO Vibes Right After the Go-Live
Hairy Baby migrates to PWA with organic traffic improvements across all KPIs
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+60%
organic traffic
+300
additional orders
+69%
organic sessions MoM
+123%
revenue
+139%
revenue from organic
Approach
- SEO audit and technical improvements before the go-live to prevent organic traffic loss during the migration to PWA
- Organic performance report and additional UX & data tracking suggestions
- Competitor and keyword research to uncover ranking opportunities for the site's subcategories
- Navigation menu audit and redesign to recover previously lost traffic
- Go-live support with the focus on securing rankings
Highlights
Hairy Baby is a quintessentially Irish clothing and accessories company with a mission to spread good humour on great, sustainable clothing
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Extensive competitor and keyword research for various subcategories targeting more general, transactional keywords
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Meta attributes construction from scratch based on the keyword research and adding them to the content on each of the landing pages
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Navigation menu redesign and recovering lost traffic, organic clicks, and top-ranking keywords due to deleted subcategories
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Results
Successful migration to PWA without any drop in organic traffic
After the go-live, Hairy Baby is ranking for many new keywords apart from the brand- or saying-related keywords
Increased traffic from the UK and the US with opportunities to grow and attain clients outside of Ireland
Organic traffic improvements across all KPIs. Highlights MoM right after the migration compared to the previous period:
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CONFIGURE & BUY YOUR NEW CAR
Get Your New Car in 5 Minutes
Digital platform to buy vehicles fully-online
Approach
- Agile-driven development process following a Scrum approach, with a cross-functional team and direct client involvement, including on-site visits and retail business operations analysis
- Creation and usage of separate microservices for finance, stock and product data raw file processing, cross-mapping, variations compilation and import into eCommerce platform
- Continuous delivery workflow integration and QA process automation with UI acceptance tests for regression testing and code coverage with Unit tests
Highlights
Evaluate your existing vehicle in seconds with the "Part Exchange" service and use it as your first deposit
Various payment option and finance plan integration, including contract hire methods
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Real-time delivery date, finance data and monthly payment calculation updates, based on the vehicle configuration, selected options and accessories
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Online test drive booking system "YouDrive" and ability to drive vehicle during shopping centre visit
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Highlights
Evaluate your existing vehicle in seconds with the "Part Exchange" service and use it as your first deposit
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Various payment option and finance plan integration, including contract hire methods
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Result
Rockar Hyundai retail business sales increase and customer experience improvements within "buy-online" journey, as well as in-store kiosks and tablets
Administration team work efficiency growth and automatisation of the most time consuming manual processes
Efficient collaboration between team and client for reaching goals quicker, delivering MVP and adding new features gradually
Long-term commitment to Customer Experience
CRO Retainer Program for BUFF®
291% projected ROI on redesigned checkout
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+176%
revenue
+291.76%
ROI
Approach
- Monthly alignment of conversion optimization-focused deliverables between BUFF® and Scandiweb CRO
- Close collaboration to identify focus areas every month plus ad-hoc help from CRO team
- Defining UX and data tracking optimization and enhancement implementation on Magento Commerce
- Checkout optimization program for BUFF® Spain, Germany, and France—checkout trends analysis, wireframing, development, tracking setup, post-launch analysis
- Menu navigation optimization—data analysis and user testing, mapping out new menu in close collaboration with SEO team, wireframing and designs
Highlights
BUFF® is a world-renowned brand of sports and outdoor neck and head accessories—more than 25 years in the business
100+ UX-driven wireframes and support for the in-house UI designer of BUFF® on CRO best practices
Data tracking improvements: custom event setup and improved Enhanced Ecommerce implementation on Google Analytics
Checkout optimization: visually secure accordion checkout with quick cart edit function, form validation, social proof, multiple payment methods, and other features
Menu navigation optimization: switch to 4 product category-based top-level menu items with more than 150 submenus informed by UX research
Results
Projected ROI of 291.76% on the new accordion checkout within a year
176% YOY increase in revenue after switching to a product-based menu
Monthly data analysis and reporting on overall site performance, users, devices, eCommerce performance, landing page performance, and more
Voice of Customer (VoC) and other user researches for UX audit done to support CRO strategy
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BRAND-TAILORED PPC
Putting Elo in Front of the Right People
Proactive PPC account management leads to +42% in conversions
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Google Ads
+41.81% conversions
+165.02% conversions
-17.62%
CPA
+224% conversions
+150%
conversion rate
-68%
CPA
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Working with Scandiweb has been a smooth ride from the start. Beyond the extreme friendliness and enthusiasm, Scandiweb, and more specifically the PPC team, shows great reactivity and professionalism.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Senior Marketing Manager
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Approach
- PPC strategy developed and carried out by a team of a dedicated PPC account strategist & manager and an on-demand ad copywriter
- Ongoing market research and keyword & competitor analysis along with frequent and effective communication with the client
- Campaign setup and management to increase brand awareness and bring more qualified leads
- Account restructuring with regular revision & analysis of the account and campaign performance
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide as point-of-sale terminals, hospitality systems, interactive retail displays, and more
Restructuring Elo accounts and turning them into effective paid media channels, using Google Ads, Microsoft Ads, and LinkedIn Ads
Targeted Search, Display, Video, and Lead Generation campaign launch with a focus on healthy CPA and increasing the number of qualified leads
Expanding the collaboration to the EMEA market after promising results delivery on Elo US accounts
Results
Noticeable improvements in conversions and decrease in CPA after 12 months of managing Elo PPC accounts
Google Ads:
Microsoft Ads:
PWA MIGRATION TO NEW MARKETS
Toy Story about a Magento 1 Redesign into a Fresh PWA Website
The leading toy store in the Baltics running on ScandiPWA batteries
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Approach
- Infrastructure setup with frontend and backend development on ScandiPWA theme
- On-demand support and daily website maintenance
- Strategic goal delivery, including:
- B2B storefront development
- Improvements on site speed and performance
- Expansion to the Swedish market and new web store planning - Coverage of the existing online market positions to scale and enter new markets with the power of PWA
Highlights
XS Toys is the leading toy merchant in the Baltics, with stores also opened in Finland, Uzbekistan, Georgia, and Russia. It has the largest toy stock in the Baltic states and provides a whole range of payment and shipping methods available for each country a merchant is operating in
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Migration from Magento 1 to the newest Magento PWA, with a full redesign and a fresh, modern look of their eCommerce store
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Adyen module integration for a wide range of payment methods
FHD module implementation for process automation
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UX features for reserving items in-store and generating QR codes that connect customers' online and physical store bonuses
Directo ERP integration, allowing Orders and Catalog management and processing outside Magento backend
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Boomi/Directo Integration for Product, Customer, and Order data exchange with Magento
Results
Complete migration from Magento 1 to Magento PWA
Notable decrease in cart abandonment rate for new and returning visitors 9 months after the migration, compared to the previous period
+112.59% in revenue growth for the Latvian store and +48.14% for Estonia after migration to PWA
Improved conversion rates:
Increase in transactions:
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AD ACCOUNT PERFORMANCE BOOST
PPC Roadmap for Higher Sales and Improved Customer Retention
New Moto Machines PPC strategy drives revenue by 184%
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+155%
conversions
+89%
conversion rate
+66%
ROAS
-36%
bounce rate
+184%
revenue
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Working with Scandiweb has been a game-changer for our Pay-Per-Click marketing. As a medium to large business, they find a way to take a personal approach and provide one-on-one support for our small business where others have failed. Furthermore, they go out of their way to understand our business niche and cater to that. Scandiweb has made a true effort to be proactive and do what’s in our best interest. It’s rare to have a business relationship in today’s world from a creative agency that feels like a partnership.
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Approach
- A thorough analysis of the product list containing parts and accessories for over 700 different models of motorcycles to recognize demand based on seasonality
- Deep understanding of the business model, target audience, and search & shopping trends combined with a detailed keyword research
- Optimized PPC efforts to maximize coverage
- Restructuring and reprioritization of campaigns to attract more focused traffic and increase click-through rate
- Existing bidding strategy adjustment, focusing on the product and customer groups more likely to convert
Highlights
Moto Machines is a family-owned online business based in Sterling, Virginia, USA, specializing in selling motorcycle parts and accessories with exclusive imports from some of the world’s leading manufacturers
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Deep-dive into understanding the bike models, trends, and demand based on seasonality in order to achieve a healthy return and sales
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Fine-tuned Search, Shopping, and Display campaign launch with a focus on the search query intent and structure
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Highly technical and complex catalog management to ensure all products have accurate up-to-date information for higher impression, click-through rate, and conversion rate through Shopping ads
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Business-specific ad copy development with bid adjustments on all levels: gender, age, location, ad schedule, device, and audience
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Results
Methodical implementation of the new data-driven PPC strategy
Higher quality and more relevant traffic, improved conversion, increased ROAS and revenue across the span of 14 months
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MAKING KITCHENWARE SHOPPING EASIER
Retail Growth & Optimization
Customized growth program for leading kitchenware retaile
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+745.72%
revenue from cart
abandonment emails
abandonment emails
+73.32%
add-to-cart rate
after landing page revamp
after landing page revamp
+148%
mobile revenue after
fixing low-hanging fruits
fixing low-hanging fruits
Approach
- Complete optimization package
- A/B testing program tailored to the goals and requirements of Cervera
- Robust data tracking implementation crucial to ensuring that data collected can be trusted
- Data visualization for KPI monitoring and reporting to derive actionable insights
- Extensive qualitative and quantitative user research
- Shopping funnel optimization—from marketing campaign launch to 'Thank you' page
- Close communication with the client and regular reporting
- Monthly summary report with all completed tasks and their results
Highlights
Established in 1987, Cervera is Sweden's leading player in the kitchen and home products sector with strong eCommerce presence and around 70 physical stores in the country
New fast and flexible redesigned storefront for Sweden, Norway, and Finland
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A/B testing to find which eCommerce personalization platform produced better results - Nosto wins over competitor by
- 14.72% in product list clicks
- 29.18% in add-to-cart rates
- 36.53% in unique purchases
Rapid identification and resolution of "low hanging fruits" to deliver immediate value
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Enhanced digital analytics setup ensuring that business decisions are made based on insights from reliable data
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A/B testing to identify which product badge approach and discount display option will have higher CTRs
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Result
73.32% increase in add-to-cart rate after landing page revamp
78% win-rate for A/B testing program
148% increase in mobile revenue after fixing "low-hanging fruits"
745.72% revenue increase from cart abandonment emails
How did we get here? Stay awhile and listen.
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Fully virtual eCommerce conference with speakers from world-known companies!
We’re delighted and honored to announce that Scandiweb has been awarded among TOP 3 Akeneo PIM implementations in the world at APS Akeneo summit 2020!
Scandiweb officially becomes an Adobe partner!
Winning Mercedes-Benz’s Innovative Future of Automotive Contest
The largest Rube Goldberg consists of 412 steps and was achieved by Scandiweb (Latvia), in Riga, Latvia, on 2 December 2016.
Our project portfolio is proud to feature eCommerce solution for The New York Times
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