6 steps to increase PPC campaigns ROI

Paid search in Google & Microsoft Ads

We start by analyzing all your paid channels and evaluating your account setup, followed by a full clean-up and campaign reconfiguration. Historical performance, product seasonality, margins, and best-performing locations are considered during the setup, alongside 50+ other criteria.

Our PPC secret sauce is in the daily campaign optimization, making up to 10,000 changes in ad accounts monthly with precise targeting by keywords, on-site behavior, detailed demographics, similar users, location, devices, and in-market data.

Our PPC methodology allows us to promise a ROAS increase in 9 out of 10 cases.

Working with scandiweb has been a smooth ride from the start. Beyond the extreme friendliness and enthusiasm, scandiweb, and more specifically the PPC team, shows great reactivity and professionalism.

Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge.

It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Senior Marketing Manager
Florence Kiss

Promotions on Comparison Shopping Engines (CSEs)

We help to increase product visibility with Google Shopping campaigns, including custom Product Feeds setup from your eCommerce platform to any CSEs.

Dynamic retargeting

Set up dynamic retargeting to follow unconverted high-intent visitors with personalized offerings across Google Display and Social Media networks. Leads will be followed by recently viewed products and products from similar categories, based on configured merchandizing rules or any other offer.

Moreover, we leverage the user on-site behavior data and all available targeting options to personalize offerings for every customer segment, e.g., differentiating between cart abandoners and product description readers.

Don’t know where to start? Discover your PPC account issues for free

Grant us access to your Ads account, and our PPC team will get back to you within 3 days with identified PPC optimization opportunities and suggestions on the next steps.
Request free PPC audit

Social Ads on Facebook, Instagram & TikTok

Capture a new audience on social media. We start with precise conversion tracking setup, e.g., Facebook CAPI, and the definition of all micro and macro conversions to be tracked.

The creative team defines the most engaging strategy, followed by required ad assets creation, campaign setup, and ongoing optimization for the best ROI.

Ongoing ads testing framework is used to select the best performing ad assets. Ad content management usually requires:

Campaign ideation and brief

Storyboarding

Messaging & scripting

Static & dynamic ad assets creation

Video animations

Ongoing A/B/n testing

Generate B2B leads on LinkedIn

LinkedIn Advertising allows targeting your ideal audience based on attributes such as company info, job experience, education, demographics, interests, and traits.

We merge both demand generation tactics and an account-based approach for the best results. We set up creative lead generation ads with well-crafted targeting options, as well as manually research lead data based on your ICP. We then upload them into custom retargeting audiences or reach them with cold outreach methods.

Multi-channel user acquisition strategy

We know how difficult it is to find a balance in marketing budget allocation—which paid channel to invest more in or what organic activities to expand.

Our Digital Marketing Strategists set up your growth plan, considering the whole ecosystem and customer lifestyle. The offered strategy will combine SEO, PPC, Analytics, customer experience on-site, post-purchase journey, and cross-platform engagement.

4 reasons to let scandiweb manage your PPC campaigns

USD 3M+ of paid budget managed yearly, official Google partners

We are trusted by big and small, from international expansion to 80+ countries, touchscreen technology inventors, to FTM prosthetics industry start-ups.

Daily optimization of campaigns, up to 10,000 manual changes monthly

We perform daily campaign optimization, making up to 10,000 changes in ad accounts monthly with precise targeting by keywords, on-site behaviour, detailed demographics, similar users, location, devices, and in-market data.

~30% increase in ROI

On average, our customers see 30% increase in ROI in the first 3 months after we overtake the daily work on the account and begin optimization.

Work with the eCommerce growth team

We have all the knowledge to grow your traffic under one roof: SEO, PPC, Content & UX specialists working together to not just get more traffic to your store but also relevant traffic that converts into sales. Analytics audit pointed to discrepancies in Facebook Ads conversion tracking? No problem, our tech team sits in the same room and can fix them within a few days.

If you have a PPC account that is not performing, we can help too. Check these ✅ resolved issues

90% revenue generated by the brand traffic rather than new customer acquisition

Google Ads account structure is limiting performance

Ad spend is higher than return (low ROAS)

Ads are getting many clicks, but no conversions are coming

Products with low marginality are prioritized in Google Shopping campaigns

Only one channel is used for paid ads

Get  in touch

What happens when we overtake your PPC account?

Opportunity check

We start by auditing your store to identify low-hanging fruits and immediate attention items to bring value to your account within the first weeks.

PPC program estimation

We offer several options to choose from, depending on your internal team setup, maturity in Paid Advertising, and the importance of identified improvements. We present identified opportunities alongside the PPC strategy draft and PPC program offer tailored to your business needs. An agreement is signed at this stage.

PPC strategy finalization

You get introduced to the main experts who will be working on your account. We run a discovery session with all pending questions and finalize the PPC strategy we will be following.

6-month PPC optimization roadmap

Based on the confirmed Traffic Acquisition strategy and initial PPC audit, we develop a 6-month optimization plan, outlining the main KPIs to be reached monthly.

Ad creatives & copy creation

Remarkable ad creative & text copy gets 3 times more clicks, so we spend time preparing several banner variations for every funnel stage.

Ongoing ad testing framework

Social ads require new banners to be tested bi-weekly to identify the best-performing assets.

Weekly or bi-weekly progress reporting

When the active work has been kicked off, we meet weekly or bi-weekly to align all teams on the progress and pending action items. It is critical to ensure a smooth collaboration on both sides, including your internal marketing team and scandiweb's PPC team.

Monthly KPIs

A monthly report will be delivered to your inbox, showcasing the progress on the goals we set on the first dates of the month and changes in the main KPIs such as ROAS.

Further growth & acceleration planning and execution

As soon as the PPC account has improved performance, we take a holistic view on your other Traffic Acquisition activities. SEO, PPC, Content & UX specialists gather to present further opportunities to help your store earn more.

Our PPC efforts helped bring more revenue for each marketing dollar spent for these brands

FAQ

How fast can we start?

We will be in touch same or next business day after contact form is submitted. Initial audit will take 3-4 days and hands-on work is usually started within 1-2 weeks.

How much would it cost?

You will get an offer for PPC program tailored to your business within a few days after we run initial audit. Usually, we are 30-50% below top offers you were getting because we keep our hourly rates competitive hiring globally and do many complex things much faster automating them since 2015. We are also 30-50% more expensive than the cheapest option you would get because while our hourly rates can be comparable, we see and estimate a much broader scope that we need to take care of for efficient PPC campaigns day to day management than cheapest PPC programs can offer.

Do you work only with eCommerce?

eCommerce-specific Search, Social and  Shopping Ads is 80% of what we do. We also support B2B-only and lead generation businesses around the world.

If I have Shopify Plus store, can you work with it? Or you support PPC only for Adobe Magento platform?

eCommerce platform does not matter in PPC optimization. We have tech know-how on conversion and tracking pixels setup on every major eCommerce platform: Adobe Magento, Shopify, Bigcommrce, Shopware. Any other PPC-activities are not platform-dependant and we can work with any platform out there.

Should I contact your Traffic Acquisition team if I do migration with scandiweb?

Yes, if you do migration with us and in parallel want to increase ROI for PPC campaings for your existing store - reach out to Account Manager. Otherwise, Traffic Acquisition team is already involved into the project and will be in touch closer to the go-live in case we will spot PPC optimization opportunities.

What is your primary focus? Search ads, Social ads, Display, Google Shopping?

We take care of all PPC-aspects, including holistic view on Traffic Acquisition strategy, campaign ideation and briefing, tech setup, ongoing management in all platforms - Search, Display, Social, Programmatic.

In what countries can you do PPC optimization?

Worldwide. Our primary focus are English-speaking countries, but we have experience rolling out international PPC strategies worldwide since our team is located in 33 different countries.

Want to take a deeper dive into PPC for eCommerce?

Our other Traffic Acquisition and Conversion Optimization services