Lina Ivanova

Lina leads Traffic Acquisition at scandiweb, overseeing SEO and AEO strategy to keep eCommerce brands discoverable and trusted by customers as both classic search and AI answer engines change the rules of the game. With 18+ years in digital marketing and 12+ years in SEO, she has run programs through every major algorithm shift. She focuses on search visibility, ranking models, and AI-driven traffic acquisition, holding her teams to the kind of evidence and patience that organic growth actually requires. Beyond her work, Lina is rarely without a book in hand, a playlist for her hip-hop dance sessions, or plans for her next adventure.