eCommerce Marketing: Best Tools and Practices

As an eCommerce site owner, you want to increase your traffic, make conversions, and enhance your online presence. But deciding which tactics to use can be incredibly challenging as it’s easy to get sidetracked and spend money on marketing options you don’t have experience with.

In this article, we’ve compiled some of the most effective and best eCommerce marketing tools and practices you can use to pave a clear path forward. So, whether you’re a seasoned entrepreneur or just starting, you’ll gain valuable insights to streamline your efforts and achieve your online business goals.

What is eCommerce Marketing?

eCommerce marketing refers to any efforts, strategies, and tactics directed towards growing an eCommerce store and driving traffic. It also includes converting that traffic into paying customers and retaining them even after they complete their purchases.

Best eCommerce marketing practices and tools

Here are some of the best eCommerce practices and tools you should consider for your store. 

Optimize your website

Optimizing your website is crucial to attracting and retaining visitors. This involves using tools and strategies to boost performance, drive traffic, and increase conversions. And one of the most critical aspects of web optimization is SEO, which focuses on ranking your web pages highly on search engines. It ensures your eCommerce pages are easily discoverable by customers.

To begin, research what people are searching for—gather keywords, phrases, and questions related to your products on Google. Then, optimize product pages with relevant keywords, images, and reviews to enhance the user experience. This process aids in connecting potential customers with your offerings effectively.

While SEO remains one of the biggest drivers of web optimization, there are many other steps you can take to optimize your website for the best results.

• Proofread your website. Go through all pages and make sure you don’t have any spelling mistakes or grammatical errors. One report showed that 59% of adults leave a website with poor grammar and spelling mistakes. 

• Make sure to link all your social media profiles. Marketing in eCommerce means boosting your brand awareness on other digital platforms to get free engagement. This is a great way to build trust while establishing your eCommerce store. 

• Make sure you get your visitors’ emails. Emails are a great way to communicate with your target audience, who are already interested in your products.  

• Ensure your website’s load time is under 2 seconds on both mobile and web. Page speed affects consumer buying decisions. Every second counts. Studies have shown that the response rate drops each second it takes to load your website. 

Best eCommerce marketing tools for SEO 

Tools like Moz, SEMrush, and Ahrefs offer keyword research, competitor analysis, backlink monitoring, and site auditing features to help improve your website’s SEO performance. 

scandiweb’s wide range of SEO solutions will help your website rank higher and get organic traffic.

Start generating traffic using free organic options

If you have a new eCommerce site, it can be tempting to rush for paid marketing options, and understandably so. You’ve just launched your website, days, maybe weeks, go by, and you still have no orders or traffic. This can be incredibly frustrating. 

It’s easy to get sidetracked and spend money on marketing options that you don’t have experience with. But this can be the fastest way to lose money, as, without any experience working with paid marketing options, you’re bound to make costly mistakes. 

Instead, take the time and effort to create and establish your online presence. Create awareness of your brand through social media profiles and online communities. 

You can also use classified and listing websites. These types of websites typically attract many people who are actively searching for products and services. Find as many listings as possible to increase your visibility and reach a wider audience.

Register on reviews websites. They serve as social proof that your customers have had a positive experience. Doing so also serves as a marketing strategy, as review websites often have high domain authority and receive a lot of traffic, meaning they can improve your own eCommerce site’s search engine rankings. 

Enhance your customer experience

Are your products listed with the right keywords, descriptions, and titles? Is your checkout process simple and intuitive? Is your inventory being efficiently monitored? Does your website load fast? 

The customer experience not only helps you attract customers but also dictates your conversion and retention rates. Here are some ways to enhance the customer experience in your store.

• Make sure you have a user-friendly website 
• Include customer reviews and ratings for products that have been purchased
• Regularly seek feedback through surveys, and follow up with emails to understand your customers better
• Make sure your site has live chat and chatbot features

Best tools for enhancing your store’s customer experience

Tools like Zendesk, Freshdesk, or Salesforce Service Cloud can assist in managing customer support efficiently. 

scandiweb also offers elite customer experience solutions that include user journey, UX, and CX audit and optimization. 

Sign up with affiliate programs to sell your products/services

Affiliate programs involve websites that sell your products in exchange for a negotiated commission. 

This is one way to get established blogs and authoritative websites talking about you and your products. They promote your products while also boosting the popularity of your eCommerce store. 

There are dozens of affiliate programs out there, with most looking for business partners. Some of the most popular ones include CJ Affiliate, ClickBank, and ShareASale. Do your best to choose who can best promote your products or services. 

Leverage email marketing

Email marketing is a huge marketing strategy. Companies like Overstock are known for their successful email marketing strategies. It’s a cost-effective marketing channel that allows you to connect with your target audience.

But it will be hard for you to enjoy the benefits of email marketing if you’re using email outreach incorrectly.

For instance, if you already have an email list, truncate or scrub it down to only those who open your emails. This drives your deliverability rates up and, with it, your click rates and sales.

At scandiweb, we employ many of the best email marketing services to help you connect with your customers on a deeper level. You’ll enjoy more eCommerce revenue & customer loyalty working with our email marketing experts on your campaigns.

Best email marketing tools

Some of the best email marketing tools include Mailchimp, Klaviyo, Constant Contact, and Drip. But when choosing one, make sure to consider factors such as ease of use, integration with your eCommerce platforms, customer support scalability, and of course, price. 

Be cautious about other marketing strategies

Having covered effective marketing tools and practices you should try, it’s time to shift our focus to a few things you should avoid. Bear in mind that business decisions should be made carefully, as not all platforms prioritize your best interests.

For example, banner ads on websites, which often yield click rates lower than 1%. Such approaches won’t effectively channel traffic to your website and may not align optimally with your broader marketing campaign.

You should also consider beefing up your online security, and one of the best ways to do so is by using a VPN. If you have an eCommerce store, you’d want to enhance your security as you handle sensitive data, including transactions and customer data. 

A VPN provides an extra layer of security and privacy, allowing you a secure online connection. Fortunately, there are VPNs for all operating systems, including Macs and Windows devices. 

Summing up

Marketing in eCommerce entails a wide range of activities, tools, and strategies to successfully attract, convert, and retain customers to an online store. They include web optimization, email marketing, SEO, and signing up for affiliate partnership programs. 

If you’re in search of effective eCommerce marketing solutions, our team at scandiweb is at your service. Partner with our marketing experts to access a diverse array of solutions, including traffic acquisition, SEO, and email marketing strategies that can help enhance your business presence.

Contact us today and see your store rank higher and get organic traffic that steadily converts to sales.

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