6 steps to increase PPC campaigns ROI

We start by analyzing all your paid channels and evaluating your account setup, followed by a full clean-up and campaign reconfiguration. Historical performance, product seasonality, margins, and best-performing locations are considered during the setup, alongside 50+ other criteria.

Our PPC secret sauce is in the daily campaign optimization, making up to 10,000 changes in ad accounts monthly with precise targeting by keywords, on-site behavior, detailed demographics, similar users, location, devices, and in-market data.

Our PPC methodology allows us to promise a ROAS increase in 9 out of 10 cases.

We help to increase product visibility with Google Shopping campaigns, including custom Product Feeds setup from your eCommerce platform to any CSEs.

Set up dynamic retargeting to follow unconverted high-intent visitors with personalized offerings across Google Display and Social Media networks. Leads will be followed by recently viewed products and products from similar categories, based on configured merchandizing rules or any other offer.

Moreover, we leverage the user on-site behavior data and all available targeting options to personalize offerings for every customer segment, e.g., differentiating between cart abandoners and product description readers.

Capture a new audience on social media. We start with precise conversion tracking setup, e.g., Facebook CAPI, and the definition of all micro and macro conversions to be tracked.

The creative team defines the most engaging strategy, followed by required ad assets creation, campaign setup, and ongoing optimization for the best ROI.

Ongoing ads testing framework is used to select the best performing ad assets. Ad content management usually requires:

Campaign ideation and brief

Storyboarding

Messaging & scripting

Static & dynamic ad assets creation

Video animations

Ongoing A/B/n testing

LinkedIn Advertising allows targeting your ideal audience based on attributes such as company info, job experience, education, demographics, interests, and traits.

We merge both demand generation tactics and an account-based approach for the best results. We set up creative lead generation ads with well-crafted targeting options, as well as manually research lead data based on your ICP. We then upload them into custom retargeting audiences or reach them with cold outreach methods.

We know how difficult it is to find a balance in marketing budget allocation—which paid channel to invest more in or what organic activities to expand.

Our Digital Marketing Strategists set up your growth plan, considering the whole ecosystem and customer lifestyle. The offered strategy will combine SEO, PPC, Analytics, customer experience on-site, post-purchase journey, and cross-platform engagement.

We are trusted by big and small, from international expansion to 80+ countries, touchscreen technology inventors, to FTM prosthetics industry start-ups.

We perform daily campaign optimization, making up to 10,000 changes in ad accounts monthly with precise targeting by keywords, on-site behaviour, detailed demographics, similar users, location, devices, and in-market data.

On average, our customers see 30% increase in ROI in the first 3 months after we overtake the daily work on the account and begin optimization.

We have all the knowledge to grow your traffic under one roof: SEO, PPC, Content & UX specialists working together to not just get more traffic to your store but also relevant traffic that converts into sales. Analytics audit pointed to discrepancies in Facebook Ads conversion tracking? No problem, our tech team sits in the same room and can fix them within a few days.