Shopify + Cordial integration for real-time personalization across email, SMS, and app

• Shopify customers, orders, and product catalog entities are synchronized into Cordial, with core identifiers (email, phone, customer ID, SKU/variant ID, and order ID) preserved for matching and deduplication. 

• Customer event data such as sign-ups, checkouts, purchases, refunds, and cancellations is forwarded to Cordial as behavioral signals for trigger-based messaging and journey logic. 

• Product and variant attributes (title, price, availability, images, collections, and tags) are mapped into Cordial for dynamic content, personalization tokens, and product-driven campaigns. 

• Consent and preference fields (email and SMS opt-in status, where available) are mapped to Cordial contact attributes to support channel eligibility and suppression handling. 

• Sync behavior supports delta updates where possible, sending only changed records after the initial load, and applies conflict rules so Shopify remains the source for commerce data while Cordial owns campaign state. 

• Failures and retries are handled with logged responses, including validation of required fields and payload structure before records are accepted into Cordial.