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Improve your online store with Pimcore eCommerce

What is Pimcore, and how can it improve your business’s content, commerce, and data management efforts? Pimcore is a versatile open-source platform that combines product information management (PIM), master data management (MDM), digital asset management (DAM), and eCommerce solutions. This guide will take you through the essentials of Pimcore, illustrating its functions and advantages for enterprises looking to optimize their digital strategies.

Key takeaways

  • Pimcore is a comprehensive, open-source platform that integrates product information management (PIM), master data management (MDM), digital asset management (DAM), and eCommerce capabilities, providing a unified ecosystem for efficient data and digital asset management.
  • The platform’s scalability and flexible architecture support the creation of customized digital experiences, catering to organizations of all sizes with capabilities to manage complex data integration and commerce scenarios, bolstered by an API-driven infrastructure for seamless system integration.
  • Pimcore’s approach to data management emphasizes flexibility, quality, and governance, with features such as an intuitive graphical interface for data modeling and the ability to create personalized customer experiences through its customer data platform (CDP) and digital experience platform (DXP).

Exploring Pimcore platform

Illustration of a unified digital platform

Pimcore eCommerce is not just a platform; it’s a unified ecosystem where these aspects coexist and interact harmoniously:

This open-source platform is easily integrated and much more than the sum of its parts, providing a comprehensive solution for data management and digital transformation.

With a wealth of features like context-sensitive navigation, rich WYSIWYG editors, and drag-and-drop functionality, Pimcore enhances usability and ensures efficient data integration and access. Various licensing options, including a free open-source license for its community edition and paid commercial licenses for additional features and support, make Pimcore a flexible and accessible solution for businesses of all sizes.

The pillars of Pimcore

Illustration of Pimcore's core pillars

Let’s delve deeper into the six core components that form the backbone of the Pimcore platform:

  1. PIM (product information management)
  2. MDM (master data management)
  3. DAM (digital asset management)
  4. CDP (customer data platform)
  5. DXP (digital experience platform)
  6. eCommerce framework.

These components work together, facilitating the integration and management of product, customer, and vendor data. They create a consolidated environment for the efficient handling of data and digital assets, allowing Pimcore to manage complex data integration scenarios such as launching new product lines, updating product information, and providing rich data for marketing initiatives.

Product information management (PIM)

At the heart of Pimcore’s functionalities is its PIM. The PIM module offers the following benefits:

  • Consolidates product information into a single repository
  • Enhances customer experiences with accurate and consistent data dissemination
  • Allows for efficient organization of product attributes, relations, and classifications
  • Enhances data quality and usability.

Beyond simple data management, the PIM module includes detailed functionalities like:

  • Easy editing
  • User rights management
  • Data validation
  • Control over data publishing.

Administrators can monitor data quality and metrics through Pimcore PIM dashboards, and set up custom approval workflows before publishing data. Its strong API fosters seamless integration with ERP, CRM, and other enterprise systems, augmenting data import and search functionalities.

Master data management (MDM)

The MDM of Pimcore eCommerce is another key pillar, offering a centralized system that efficiently manages intricate product information and complex relationships between products, customers, vendors, and more. It ensures data of the highest quality through features aimed at data quality governance, reducing quality issues, and enhancing data exploitation for business agility.

Pimcore’s MDM provides:

  • A flexible and scalable data modeling system that can adapt as the organization expands
  • Increased accuracy and productivity through clearly defined business processes
  • Automated workflows
  • A GUI-based data modeling engine.

All of these contribute to optimized data management.

Digital asset management (DAM)

DAM in Pimcore offers the following benefits:

  • Streamlines digital media assets across various channels, ensuring brand consistency and eliminating inaccuracies
  • Simplifies the organization and retrieval of digital content through automated tagging and categorization features
  • Provides real-time updates through enterprise webhooks, ensuring data consistency.

Pimcore DAM offers integration with Microsoft Office and Adobe Creative Cloud, enhancing access and collaboration within these technology systems. It also has advanced permission settings to ensure that only authorized users can access and modify assets and a consolidated media repository, providing high performance and scalability for optimal content search processes.

Pimcore’s competitive advantage in eCommerce

Illustration of a flexible e-commerce solution

When it comes to eCommerce, Pimcore shines with its flexibility. The platform’s eCommerce framework provides components for creating complex digital commerce solutions capable of supporting diverse product sets like physical and digital goods, services, and subscriptions. It offers tools for product indexing, searching, filtering, and creating wish and comparison lists, alongside implementing pricing rules and vouchers to enhance the shopping experience.

Furthermore, Pimcore offers the following features for eCommerce:

  • Customized checkout processes
  • Payment functionalities
  • Increased checkout performance
  • Global reach, supporting multiple languages, currencies, and location-based offers
  • Suited for multi-tenant and multi-shop eCommerce systems.

Integrating systems with Pimcore

Photo of seamless system integration

Pimcore’s architecture is 100% API-driven, offering a highly connective environment that enables seamless integration with existing IT infrastructure, including backend systems. It provides various APIs such as a standard API, REST Webservice API, and Data Hub GraphQL API, allowing for two-way real-time communication with other systems.

Data transfer and ingestion into Pimcore is facilitated without the need for coding and supports multiple file formats, ensuring a flexible data exchange. Pimcore’s Data Hub acts as a centralized integration point to manage data flows between various data sources and systems.

Integrating with Pimcore consolidates data and marketing processes, enhancing efficiency and offering organizations cost-saving benefits.

Personalizing customer experiences

Illustration of personalized customer interactions

One of the key strengths of Pimcore is its ability to personalize customer experiences. Pimcore’s customer data platform (CDP) creates a central repository for customer data, enabling the synthesis of data from various sources into comprehensive customer profiles. These centralized customer profiles allow for real-time, personalized, and contextually relevant interactions across all customer touchpoints.

Pimcore’s digital experience platform (DXP) facilitates the creation of personalized digital content narratives through real-time management of content and campaigns. Integrating Pimcore with ERP systems and leveraging its eCommerce functionality offers several benefits, including:

  • Improved inventory management
  • Variant setup
  • Pricing precision
  • Enhanced overall merchandising.

Building on a flexible foundation

The beauty of Pimcore lies in its flexibility. Its features include:

  • Component-based architecture
  • Open-source flexibility
  • Ability to create rapidly customized Pimcore eCommerce digital experiences
  • Ability to adapt and integrate with existing systems
  • Ability to scale with minimal recurring costs
  • Ability to construct personalized workflows
  • Ability to develop diverse eCommerce solutions
  • Efficient management of products and categories
  • Customizable storefronts
  • Implementation of complex pricing rules to meet specific operational needs

Pimcore enables companies to develop highly tailored digital solutions for their specific industry domain and maintain brand consistency and uniformity across various output channels. It also allows to accelerate the eradication of data silos, synergize data management with customer experience management, and propel comprehensive digital transformation initiatives.

Pimcore’s approach to data management

Pimcore takes a unique approach to data management. It provides:

  • Flexible data models capable of managing a multitude of records and attributes across different domains
  • Configurable solutions tailored to any industry
  • Data quality management that ensures consistency and real-time accuracy across data models
  • Intelligent data relationships
  • Reliable enterprise-wide data governance.

With its intuitive graphical user interface, Pimcore provides a data modeling engine that allows users to create and manage complex data models and workflows visually without coding expertise. Pimcore’s integrated digital experience platform manages and synchronizes digital information and assets effectively across multiple channels, ensuring seamless multi-channel output management.

Pimcore for small and large enterprises

Pimcore caters to businesses of all shapes and sizes. Its scalable solution, with robust, modular, standardized, open, and service-oriented architecture, caters to the needs of large enterprises with extensive product catalogs and content.

The Pimcore MDM platform offers scalability and flexibility, reducing development costs and allowing seamless integration with future systems, deployed either on cloud infrastructure or on-premise.

Pimcore has demonstrated its ability to handle vast amounts of product data, with the management of over 20 million SKUs in 30 countries and the capability to handle over 100 million product data records in a single instance. To support high efficiency, reliability, and security while scaling, Pimcore offers a PaaS edition and may provide custom pricing structures for large-scale enterprises with complex needs.

The pricing structure of Pimcore solutions

Pimcore eCommerce framework offers three different deployment models: PaaS (Platform as a Service), Enterprise Edition, and the free Open Source Community Edition. The Open Source Community Edition, developed by over 300 contributors, accommodates on-premise and cloud deployment and is free of charge.

The Enterprise Edition, a customizable open code platform, supports both on-premise and cloud deployment and provides enhanced features for data and experience management. The Cloud edition of Pimcore allows organizations to request customized features and functionalities tailored to their needs.

The cost of Pimcore’s implementation is influenced by the scope of the project, the level of support needed, and any additional custom features or integrations, offering different pricing tiers to accommodate the needs of diverse businesses.

Real-world success stories

Pimcore has been successfully implemented in various industries, including retailers, showcasing its versatility and effectiveness in managing product information, digital assets, and eCommerce solutions. A case study on Novaturas, a leading travel agency in the Baltic States, showcases how Pimcore revolutionized the travel booking system, offering a seamless and user-friendly booking experience.

In another case, a leading engineering systems manufacturer Wainbee was able to achieve the following benefits using Pimcore:

  • Unify their product information
  • Streamline their product data management process
  • Reduce data redundancy
  • Improve their product data quality significantly.

These success stories highlight the transformative potential of Pimcore in overcoming diverse business challenges across various landscapes.


In conclusion, Pimcore is a versatile, comprehensive, and flexible platform that addresses the critical needs of managing product information, digital assets, and eCommerce solutions. Its robust architecture, open-source flexibility, and component-based approach empower businesses to create customized digital experiences and manage data efficiently. Pimcore offers scalable solutions to propel your digital transformation journey, no matter the size of your enterprise.

Frequently Asked Questions

Is Pimcore open source?

Yes, Pimcore is an open-source software platform available as a free-to-use community edition. Enterprise services can be purchased separately as required.

Is Pimcore a DAM?

Yes, Pimcore is a digital asset management (DAM) platform that centralizes and manages digital media and other assets for businesses. It integrates product information with systems for DAM, content management, and multi-channel user experience.

What is Pimcore used for?

Pimcore is used for managing business-critical data, including products, vendors, and customer data through features such as data modeling, data management, and quality management. It also serves as an open-source digital platform for aggregating, enriching, and managing enterprise data to provide consistent and personalized experiences to customers in a centralized solution.

What is Pimcore?

Pimcore is an open-source platform that integrates PIM, MDM, DAM, and eCommerce capabilities into one system, providing a comprehensive solution for managing product information and digital assets.

What are the core components of Pimcore?

The core components of Pimcore are PIM, MDM, DAM, CDP, DXP, and eCommerce Framework, enabling seamless integration and management of product, customer, and vendor data.

Ready to revolutionize your business with Pimcore? Contact us and let’s use the power of seamless content and data management for your enterprise!

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