Up to 75.8% of users abandon their carts when shopping online due to unexpected shipping costs, forced registration, complicated checkout process, or bugs in forms, among other checkout issues.
We audit the checkout based on 52 industry best practices to maximize its performance. It all starts with segmented checkout funnel behavior analysis, exit-intent surveys, session recordings, and heat map setup. When qualitative data is collected, it’s time to invite your target customers for user testing sessions and get your checkout benchmarked by our CRO experts (our research methods are supported by Baymard Institute, Google UX playbooks and CXL).
Within about 2 weeks, you get a checkout optimization roadmap and suggestions on the tool stack to be used for cart recovery strategy, e.g., cart abandonment email sequences or remarketing setup.
Paid traffic is not converting as expected? We build new or revamp existing landing pages with personalized content and CTAs for every user persona.
See how we've helped others with landing page optimization:
Benchmark your store against the industry's best practices and top-performing competitors.
Audit includes a full user journey review from the first visit to the site to the post-purchase experience and returns. It combines multiple research methods to uncover current usability flaws that stand in the way of conversions, ensuring that the optimization strategy is data-driven.
Dive deeper into heuristic / UX research:
The key to a well performing store is making sure visitors can find what they came for.
That’s why we give special attention to planning and studying menu navigation.
In a 3-step process we get to know how your users interact with the navigation menu (first-click testing, card sorting and tree testing, SEO-focused structure review, user testing), define improvements (wireframes & designs), and evaluate results (A/B testing).
Dive deeper into navigation menu optimization:
Our research method combines quantitative and qualitative data to identify all the pain points and motivators your users experience throughout the purchase journey.
Your team can use the insights generated during research to extend the delivery team backlog with new testing ideas and research-backed hypotheses, implement low-hanging fruits to improve UX based on real-customers behavior, validate your own team's findings, and make data-driven strategic decisions for the eCommerce roadmap.
During research we apply a methodology tested on 150+ SMB and Enterprise eCommerce stores worldwide, including:
Product performance and purchasing trends
Retention analysis and modeling
User research & VOC
Session recordings & heat maps
Surveys & moderated research sessions
UX heuristic evaluation
Industry best-practices benchmarking
Hypothesis clarification & prioritization
Get full-care service to increase your store revenue.
It is an ongoing program combining all the CRO best-practices mentioned above and tailored specifically for your business needs.
We start with low-hanging fruit implementation, targeting to showcase early results affecting the bottom line on the first month, gradually incorporating more advanced research methods and practices. Our CRO experts have only 1 KPI to care about—your store revenue.
Examples of results achieved running a Growth program for a year:
78% win rate for ongoing A/B testing program
73.32% increase in add-to-cart rate after landing page revamp
148% increase in mobile revenue after fixing "low-hanging fruits"
745.72% revenue increase from cart abandonment emails
81.12% increase in revenue from organic traffic since SEO strategy implementation
Dive deeper into ongoing CRO optimization:
Since 2015, we've tracked the main KPIs for all our clients understanding what leads to their revenue increase MOM. It helps to complete your project faster being sure suggested improvements will make a difference to the bottom line.
Findings from heuristic research can drive 148% increase in revenue, or checkout optimization research can pay off in 3 months and have a 291.76% ROI in one year! These are just 2 cases among many.
Global conversion rate is below your industry average
Checkout drop-off rate is higher than 50%
Optimization decisions are made based on data you can’t trust
Mobile conversion rate is 2x lower than desktop
A/B tests are set as WIN without reaching statistical significance
Less than 1% of visitors are reaching 3rd or 4th level categories
We start by auditing your store to identify low-hanging fruits and immediate-attention items to bring value to your store within the first weeks.
We offer several options to choose from depending on your internal team setup, maturity in CRO, and importance of identified improvements. We present identified opportunities alongside an optimization strategy draft and CRO program offer tailored to your business needs. The agreement is signed at this stage.
You get introduced to the main experts who will be working on your project. We run a “discovery” session with all pending questions and finalize the optimization strategy we will be following.
Based on the initial CRO audit and discovery session, we develop a 6-month optimization plan outlining the main milestones to be reached monthly.
Active work kicked-off and we meet weekly or biweekly to align all teams on the progress and pending action items. It is critical to ensure smooth collaboration on both sides, including your internal marketing team and scandiweb CRO team.
Most CRO optimization requires new functionality to be released on your store. We prepare detailed tasks for the tech team and upon estimate confirmation, they include them into the delivery backlog.
A monthly report will be delivered to your inbox showcasing progress and changes in the agreed upon KPIs.
As soon as the first CRO results are reached, we take a holistic look at your Customer Experience journey and Traffic Acquisition activities: CX, CRO, SEO, PPC, and Content specialists gather together to discuss other opportunities to help your store earn more.
We will be in touch same or next business day after contact form is submitted. Initial audit will take 3-4 days and hands-on work is usually started within 1-2 weeks.
You will get an offer for CRO program tailored to your business within a few days after we run initial audit. Usually, we are 30-50% below top offers you were getting because we keep our hourly rates competitive hiring globally and do many complex things much faster automating them since 2015. We are also 30-50% more expensive than the cheapest option you would get because while our hourly rates can be comparable, we see and estimate a much broader scope that we need to take care of for search rankings increases than cheapest CRO programs can offer.
eCommerce-specific CRO optimization is 85% of what we do. We also support B2B-only and lead generation businesses around the world.
CRO optimization is not platform-dependant and we can work with any platform out there.
No, CRO specialist is analyzing your store, identifying optimization opporunities and preparing mockups with function description which later can be passed to tech team for implementation. Implementation can be done either through A/B testing or in case of “no-brainer” suggestions changes are applied to the store right away.
No, if you do migration with us CRO team is already involved into your project during Discovery stage.
Worldwide. Our primary focus are English-speaking countries, but we have experience in rolling out international optimization strategies since our team is located in 33 different countries.