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eTail Germany 2026
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What's in store
eTail Germany is the DACH conference for eCommerce and digital marketing, bringing heads of eCommerce, digital, and marketing from Germany's leading retailers and brands to Berlin for two days. The agenda is built from dozens of interviews with retail and brand leaders, so the sessions and small-group discussions land on the challenges the room actually faces, from AI and personalisation to loyalty and customer experience. Brands like Zalando, IKEA, MediaMarktSaturn, Decathlon, and Otto take part.
scandiweb is in Berlin for eTail Germany to talk growth, data, and where AI fits in your store.
Why attend
The DACH retail room
Heads of eCommerce, digital, and marketing from Germany's biggest brands in one place.
An agenda built on research
Sessions shaped by dozens of interviews with retail and brand leaders.
Small-group formats
Working discussions where you learn from the room, not only the stage.
Agenda highlights
Research-led agenda
Sessions drawn from dozens of interviews with retail and brand leaders.
AI and personalisation
How brands are using AI and data to sharpen loyalty and customer experience.
Small-group discussions
Intimate working sessions to learn from peers in the room.
Networking
Two days with senior DACH retail and brand teams.
Let's build something great together
Planning a new store, expanding to global markets, or looking to adopt latest technology? Reach out to us, and let's make it happen.
