Connect Salesforce with Microsoft Dynamics CRM to sync accounts, leads, and activities, reduce duplicate records, and keep Sales, Support, and Marketing working from the same truth.
• Core entities (accounts/companies, contacts, leads, opportunities, activities) are mapped between Salesforce objects and Microsoft Dynamics CRM entities, including picklists, stages, and required fields.
• Sync triggers run on create and update events, with delta processing sending only changed fields when supported, and full re-sync used for recovery scenarios.
• Record matching uses external IDs and configurable keys (email, account number, Dynamics GUID, Salesforce ID) to prevent duplicates and support cross-system lookups.
• Data ownership rules define which system is the source of truth per entity or field, with conflict handling applied when both sides change the same record.
• User and team assignments are translated via mapping tables so owners, queues, and visibility rules are handled consistently where possible.
• Validation errors, rejected payloads, and API throttling responses are logged with correlation IDs, and retries are routed through a queue to preserve processing order.
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We set field mapping, matching rules, and an ownership model, then run a controlled merge to prevent parallel records. Sync can be one-way or two-way, based on where each object is mastered.
Yes – we define source-of-truth per object and apply conflict rules (last write wins, priority system, or workflow-based). Changes are logged so admins can audit what moved and why.
It depends on volume, complexity, and security requirements. We typically compare native REST/SOAP APIs, Azure Logic Apps, MuleSoft, and custom middleware to pick the lowest-risk option.
Yes – we can sync per region, brand, or business unit using segmentation rules, separate pipelines, and environment-specific mappings. This keeps local processes intact while reporting stays consistent.
Most builds take weeks, not quarters, depending on objects, volumes, and validation rules. scandiweb has delivered 2,100+ projects since 2003, so we’re used to complex data flows and disciplined QA.





