Send commercetools customer, cart, and order events into Klaviyo to trigger accurate flows, sharpen segmentation, and improve Shopify Plus-grade email performance without custom hacks.
• Customer and address data is mapped from Commercetools customer objects to Klaviyo profiles, including email, phone, locale, and custom attributes when available.
• Order data is synchronized as metric events and/or profile properties, with line items, discounts, taxes, shipping, currency, and status changes aligned to Klaviyo’s eCommerce schema.
• Behavioral events such as viewed product, added to cart, and checkout started are routed from the storefront or event bus to Klaviyo, with identifiers resolved to the correct profile.
• Consent and subscription status is handled as explicit fields, with channel-specific opt-in mapped to Klaviyo lists, suppression states, and double opt-in logic when required.
• Delta-based processing sends only new or changed records, while idempotency keys prevent duplicate events during retries and backfills.
• Failures are logged with payload context, and transient errors are retried with backoff while validation errors are quarantined for review.
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We map commercetools cart and product events to Klaviyo metrics, then attach the right identifiers and consent fields so flows trigger on real behavior, not exports.
Typically customer profile attributes, consent status, product context, cart actions, and order events can be sent, so segments stay aligned with what’s in commercetools.
We treat consent as first-class data, pass it with events, and configure Klaviyo so suppression and preference logic follows your legal and channel rules.
Yes, we use store, locale, and currency as event properties, which lets Klaviyo split flows, content blocks, and reporting by market.
We design for idempotency, retries, and monitoring, so peaks and replays do not create duplicate events or broken attribution.














