Salesforce + Luna.io integration for guided eyewear selling with virtual try-on

Connect Salesforce with Luna.io to power virtual try-on, prescription-ready product configuration, and guided eyewear selection that reduces fit mistakes and improves conversion.

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Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide

What is the Salesforce + Luna.io integration

Selling eyewear in Salesforce often turns into a tug-of-war between merchandising, support, and the lab: shoppers need help picking frames, getting Rx details right, and understanding fit, while your team has to translate that into an order that can actually be produced and shipped. The Salesforce – Luna.io integration connects your store and CRM with Luna.io’s eyewear shopping layer, so virtual try-on, guided frame selection, and prescription capture feed into consistent customer, cart, and order records. The result is a single flow where the shopper’s vision-specific configuration stays attached to the transaction as it moves through sales, service, and fulfillment. This setup fits teams selling prescription eyewear online that need Salesforce to reflect frame fit and Rx-driven configuration, not just SKU-level orders.

Salesforce + Luna.io integration benefits

Reduce remakes by keeping Rx and lens options accurate in Salesforce
Increase conversion with Luna.io guided fit and Rx flows in Salesforce
Cut support tickets with clearer frame sizing and vision-ready carts
Speed up fulfillment with complete eyewear specs on every order line
Improve CRM insights with vision attributes tied to contacts and orders
Protect margins by preventing invalid combinations before checkout

How the Salesforce Luna.io integration works technically

• Customer identity is matched between Luna.io sessions and Salesforce accounts/contacts using email and other shared identifiers, with new records created when no match is found. 

• Frame and lens catalogs are synchronized by mapping Luna.io product entities to Salesforce product records, including variant attributes used in eyewear configuration (for example, size, color, and material). 

• Prescription and vision-related inputs captured in Luna.io flows are stored as structured order metadata and mapped to Salesforce cart and order objects, keeping values tied to line items. 

• Cart and checkout events from Luna.io generate or update Salesforce carts, opportunities, and orders, preserving configuration selections as the record changes state. 

• Order status updates and key fulfillment events in Salesforce are synchronized back to Luna.io, keeping shopper-facing order views consistent with the CRM and OMS state. 

• Sync jobs support delta-based updates and write-ahead logging, with validation and error records captured for mismatched attributes, missing products, or invalid configuration values. 

Why choose scandiweb to handle Salesforce integration for you?

Salesforce-native data model for Rx and fit
We map vision fields to Salesforce objects and validate them end-to-end, so Luna.io data stays consistent across teams.
Deep eyewear UX skill, not generic SI work
Our UX and CRO teams know where eyewear journeys break, and design Luna.io flows that keep choices clear and correct.
Integration QA that mirrors real Rx journeys
We test the full path – virtual try-on, lens selection, and Rx entry – so edge cases are caught before go-live.
Certified Salesforce delivery with scalable teams
With 600+ specialists and ISO-certified practices, we deliver Salesforce integrations predictably, even in complex stacks.
Order, CRM, and service aligned for opticians
We connect Luna.io configuration data to Sales, Service, and Order flows, so staff sees the same vision context.
Pragmatic governance for regulated customer data
We design consent, retention, and access patterns for vision data in Salesforce, keeping compliance practical and auditable.

Frequently Asked Questions about Salesforce Luna.io integration

How does the Salesforce Commerce Cloud Luna.io integration pass virtual try-on and fit data into customer and order records?

We map Luna.io session outputs (fit signals, try-on selections, and frame choices) to Salesforce customer, cart, and order objects so they stay traceable through checkout, service, and fulfillment.

Can Salesforce integrate Luna.io prescription capture so Rx parameters stay attached to the cart and order?

Yes – Rx inputs like SPH, CYL, AXIS, ADD, and PD can be stored as structured line-item configuration and validated before order submission.

What guided eyewear selection features from Luna.io can be embedded in a Salesforce storefront?

Luna.io modules can be implemented as guided flows for frame fit, lens type, and vision needs, then synced back to Salesforce as the shopper progresses.

Does a Salesforce Luna.io integration support multi-site and localized prescription and fit flows?

It can – we configure data models and rules per site, currency, and language, while keeping a consistent mapping into Salesforce for reporting and service.

Who can implement and support a Salesforce Luna.io integration for prescription eyewear at scale?

scandiweb has delivered 2,100+ eCommerce projects since 2003, and we handle integration, QA, and ongoing support so your vision-specific configuration remains production-ready.

Start your Salesforce + Luna.io integration

1. Submit your integration request

Fill out the form and share your integration requirements.

2. Join a free strategy & discovery call

Join a 60-minute session with our Salesforce integration specialists.
We’ll review your business systems, identify key challenges, and uncover actionable opportunities.

3. Get a tailored proposal

After the consultation, receive a detailed proposal with clear, high-impact steps to integrate Salesforce with the tools your business needs to thrive.

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