Add Tolstoy shoppable video and AI commerce features to your BigCommerce storefront – place UGC-style stories on PLPs and PDPs, track engagement, and lift conversion with measurable insights.
• Product identifiers (SKU, product ID, variant IDs) are used to map BigCommerce catalog items to Tolstoy product objects for shoppable overlays and add-to-cart linking.
• Selected product attributes (title, price, image URLs, availability, and product URL) are synced to Tolstoy so videos, AI-generated product visuals, and virtual try-on modules reference current merchandising data.
• Storefront placements (PDP, PLP, and selected landing pages) are rendered via Tolstoy embed scripts/widgets, with product context resolved at runtime from the mapped identifiers.
• Engagement and commerce events (impressions, plays, clicks, add-to-cart, and attributed purchases) are tracked by Tolstoy and associated back to mapped products and placements for reporting.
• Delta updates propagate catalog changes such as price, inventory, and variant status, while unmapped or missing SKUs are flagged for reconciliation in sync logs.
• Multi-storefront or locale-specific values are handled through separate feeds or mappings so currency, language, and URL formats stay consistent per BigCommerce storefront.
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We map your BigCommerce catalog to Tolstoy and set SKU-level rules so each story, UGC-style video, or AI visual publishes on the right PDPs and PLPs.
Yes – we set up a workflow where new content inherits product tagging logic, so seasonal swaps and assortment changes don’t create dead links or mismatched items.
We implement event tracking for views, clicks, add-to-cart, and assisted revenue, then validate attribution in GA4 or your BI layer for clean reporting.
It does – we align Tolstoy placements and product feeds per storefront, keeping localized PDP and PLP experiences consistent across markets.
When the product type supports it, we publish AI visuals and try-on modules directly into PDP templates and ensure they load fast and behave well on mobile.










