Salesforce + Dotdigital integration for automated eCommerce lifecycle email
Connect Salesforce with Dotdigital to sync contacts, segments, and behavioral data, so your email and SMS campaigns trigger fast and report cleanly across CRM and eCommerce.
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• Salesforce Leads, Contacts, and custom objects are mapped to Dotdigital address books and data fields, with field-level type and format validation applied during transfer.
• Sync jobs support full loads and delta syncs, with changed records detected via Salesforce timestamps or change indicators and sent as updates to Dotdigital.
• Subscription status and consent fields are synchronized using explicit mappings, with suppression and unsubscribe states handled as non-marketable flags in Dotdigital.
• Event data such as email sends, opens, clicks, bounces, and unsubscribes is written back to Salesforce as activities or custom records for reporting and attribution.
• Segmentation values in Dotdigital are derived from Salesforce attributes, including picklists and multi-select fields, mapped to normalized text or boolean flags.
• Failures and rejected records are logged with payload references, error codes, and retry handling, keeping data ownership clear between Salesforce and Dotdigital.
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Why choose scandiweb to handle Salesforce integration for you?
How do you sync Salesforce contacts and consent fields with Dotdigital for email and SMS marketing?
We map Salesforce fields to Dotdigital contact data, including opt-in status, preferences, and suppression rules, then sync on a schedule or near real-time. This keeps permissions consistent across CRM, email, and SMS.
Can Salesforce activity trigger Dotdigital automation programs and lifecycle emails?
Yes – we can trigger Dotdigital programs from Salesforce events like lead status changes, opportunity stages, or custom objects. Triggers are logged so you can troubleshoot and prove what fired.
What data can be pushed from Dotdigital back into Salesforce for reporting and sales follow-up?
Typical pushback includes sends, opens, clicks, bounces, unsubscribes, and key automation milestones. Sales teams can see engagement in Salesforce without jumping into Dotdigital.
How do you handle Salesforce multi-business-unit or multi-region setups in a Dotdigital integration?
We design the data model to support multiple audiences, locales, and permission rules, with clear ownership per business unit. This prevents duplicate contacts and conflicting segmentation.
How long does a Salesforce to Dotdigital integration take, and who implements it?
Timeline depends on objects, field volume, and compliance needs, but most builds fit into a few focused sprints. scandiweb has delivered 2,100+ projects since 2003, so you get senior delivery and clean QA.
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