Connect Salesforce to Hello Retail to power personalized recommendations, smarter site search, tailored product blocks, and email personalization that lifts conversion and AOV.
• Customer identifiers and consent states are mapped between Salesforce records and Hello Retail profiles to keep segmentation and personalization aligned.
• Product catalog entities (products, variants, categories, attributes, pricing, and availability) are synchronized from Salesforce-connected sources into Hello Retail’s feed model.
• Behavioral events (views, searches, add-to-cart, purchases) are captured and associated to known or anonymous users, with identity resolution linking sessions when a customer is recognized.
• Delta updates propagate only changed product and merchandising fields to minimize reprocessing and keep recommendation inputs current.
• Hello Retail generates recommendation and ranking outputs that are returned as widgets or API responses for onsite search, category merchandising, and personalized product blocks.
• Email personalization uses product IDs and dynamic blocks so recommended items and content rules render consistently across Salesforce-driven campaigns.
• Sync jobs and event flows are validated and logged, with error handling for rejected records (for example, missing required fields or invalid attribute formats).
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We map product, customer, and behavioral signals from Salesforce into Hello Retail so recommendations, search ranking, and personalized blocks use the same data. The setup typically runs via API and scheduled feeds, with validation to prevent stale or duplicated data.
Common inputs include product attributes, availability, pricing, customer segments, and engagement events. We align these fields to Hello Retail’s catalog and recommendation models so merchandising rules stay consistent across pages.
Yes, we can pass the same recommendation logic into email modules so campaigns don’t drift from onsite merchandising. If you use Salesforce Marketing Cloud, we align feed outputs and identifiers so personalization stays stable per audience.
We implement incremental sync, monitoring, and fallback rules so new products appear fast, and discontinued items stop showing. This reduces manual fixes and keeps search and recommendation blocks relevant day to day.
A cross-functional team handles data, backend, and QA, so the integration is built and tested as one system. scandiweb has delivered 2,100+ projects since 2003, which helps when the setup needs to scale beyond a basic feed.





