4.9

Headless Magento and Adobe Commerce development

We help mid-market and enterprise teams decide if headless is worth it, then build the decoupled storefront on the frontend that fits.

Trusted by 700+ leading brands worldwide

Trusted by 700+ leading brands worldwide

Headless Magento architecture with a decoupled frontend connected to the Adobe Commerce backend through GraphQL and APIs

What headless Magento means

Headless Magento separates your storefront from the Magento or Adobe Commerce backend. The frontend, built in React, Vue, or a PWA, talks to the commerce engine through GraphQL and APIs. That decoupling gives you faster pages and full design freedom while keeping the catalog, cart, and checkout you already run. It is an architecture decision made once, at the platform level.

The frontend can run on PWA Studio, Hyvä React, Vue Storefront (Alokai), or custom React, and the choice sits with your team. Magento (Adobe Commerce) supports headless natively, so the real questions are which frontend earns the speed and flexibility you want, and who owns the build and the result. We answer both before you commit a budget. PWA itself is one way to build the storefront – headless is the architecture underneath it, and the build side lives on our Magento PWA page.

Headless Magento architecture with a decoupled frontend connected to the Adobe Commerce backend through GraphQL and APIs

Headless, Hyvä, or PWA: which path fits you?

Book an architecture call

Relevant if

You need a custom frontend a templated theme cannot deliver
You serve several channels (web, app, kiosk, marketplace) from one Magento backend
Your content and merchandising teams need React or Vue-level control
A multi-month frontend build is worth it for your performance and design goals

Not relevant if

You mainly want speed and a modern look – Hyvä gets you there faster and cheaper
Your catalog and experience are standard and a templated storefront covers them
You need a fix that lands in weeks on the current frontend

The frontend we build on

PWA Studio by Adobe

Adobe's own React framework for Magento. The safe default when you want a vendor-aligned, API-first storefront on Adobe Commerce.

Hyvä React storefronts

Hyvä's performance approach in a decoupled build. A strong fit for teams already on Hyvä that want React-level frontend control.

Vue Storefront (Alokai)

 A composable, multi-channel frontend built for brands serving web, app, and marketplace channels from one Magento backend.

Custom React or Next.js

The route for maximum design and experience freedom, when your roadmap needs a frontend that no off-the-shelf framework covers.

What headless Magento development with us includes

We build the decoupled storefront on your chosen framework, then wire the GraphQL and API layer to ERP, PIM, search, and payments. Around that core sit discovery and architecture, Core Web Vitals and SEO work, and post-launch support. One accountable team owns every layer, so the storefront, backend, and data stay aligned.

Discovery and architecture

We map your backend, integrations, traffic, and frontend goals, then design the decoupled architecture and pick the frontend that fits.

Frontend build

We build the storefront on your chosen framework, PWA Studio, Hyvä React, Vue Storefront, or custom React, one template at a time.

GraphQL and API layer

We build and harden the API-first layer that connects the frontend to catalog, cart, and checkout, so data stays fast and consistent.

Integrations

We connect ERP, PIM, search, and payments to the headless storefront, so the new frontend works with the systems you already run.

Core Web Vitals and SEO

We keep server-side rendering, clean URLs, and structured data intact, tuning Core Web Vitals so rankings hold after launch.

Post-launch support

One team owns the build and the support after go-live, so the frontend keeps performing long after launch day.

Migrating to headless without breaking SEO

A headless migration does not have to cost rankings. We rebuild the frontend template by template using Magento's fallback, keeping the live store running while new templates go live. Server-side rendering, clean URLs, and structured data stay intact throughout.

Discovery and SEO baseline

We audit your store, catalog, integrations, traffic, and current rankings, and agree the frontend and the migration order before any build starts.

Architecture and redirect plan

We design the decoupled architecture and sign off the URL, redirect, and structured-data plan, so search rankings are protected by design.

Template-by-template build

We rebuild the frontend page type by page type using Magento's fallback, so the live store keeps working while each new headless template goes live.

Performance and Core Web Vitals

We tune server-side rendering and Core Web Vitals on every released template, with the gains measured as each template goes live.

Go-live and monitoring

We cut over with rankings and performance monitored closely, then own support after go-live so the frontend keeps performing.

Results from performance-frontend builds

Decoupled and Hyvä frontends we run lift conversion, revenue, and Core Web Vitals on live Magento and Adobe Commerce stores.

A Swiss luxury store migrated to Hyvä for speed and conversion

+47.8%

Conversions

+39%

Revenue

93-99

PageSpeed on key pages

Learn more

A performance frontend that lifted checkout conversion alongside the speed scores

+20.1%

Checkout conversion rate

+76.6%

PageSpeed score

+43.8%

Transactions

Learn more

A leading retailer's frontend rebuilt on Hyvä and Magento 2

~4,000%

Desktop CWV gain, first month

96

Homepage PageSpeed score

3 weeks

Ahead of deadline

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The fastest store in a global brand's portfolio, built on an open-source PWA

98

Desktop Lighthouse score

90+

Mobile Lighthouse score

3 months

Of active development

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A decoupled migration that protected and grew organic visibility

+33,932

Keywords with improved rankings

5,522

Keywords reaching Google top 10

5,980

Homepage clicks gained

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#1 certified in Adobe Commerce and Hyvä

2,100+

Projects delivered

700+

Clients worldwide

894+

Adobe certifications

Not sure headless is the right move? We will tell you honestly.

Going headless starts with the right frontend decision. Bring us your goals and we will recommend the path that fits, then scope the build.

Why teams choose scandiweb for headless

Magento Association 
Gold Member

scandiweb holds 894+ Adobe certifications, more than any team in the world, across 2,100+ projects delivered since 2003. We built ScandiPWA, the open-source React storefront used by 500+ brands. That means honest advice on whether to go headless, and the frontend skill to build and support any option.

Headless is a decision before it is a build. We will tell you when a Hyvä frontend meets your goals for less, and when a decoupled storefront genuinely earns its cost, because one accountable team owns the recommendation and the result.

scandiweb holds 894+ Adobe certifications, more than any team in the world, across 2,100+ projects delivered since 2003. We built ScandiPWA, the open-source React storefront used by 500+ brands. That means honest advice on whether to go headless, and the frontend skill to build and support any option.

Book a call

What our clients say

scandiweb is a supportive, solution-oriented Magento partner. We like working with you guys. Proactive and reactive. Great quality.
Claudia Schioenning
Head of eCommerce
Partnering with scandiweb’s team allowed us to bring a Magento 2 site to market that has 3 – 4 times better performance than any other site.
Jason Barney
eCommerce Technology Consultant
For more than 10 years, scandiweb 
has supported our Magento platform with top talent, helping us reach our strategic goals.
Jonathan Chan
Head of Global IT
We have been thrilled to work with your team and hope to continue long-term—you have been doing fantastic work!
Steve Mayne
Executive Commerce Director
scandiweb is our strategic partner 
for end-to-end Magento development and 360° eCommerce expertise, including UX and data.
Henri Kruusel
Head of eCommerce & Marketing
I really view scandiweb team as an extension of Country Casual Teak team. It is a great relationship and we love working with them!
Stephanie Cohen
Director, Marketing and eCommerce
Working with scandiweb on our Magento 2 platform has been a pleasure. They are always trying to find the best solutions.
Marc Muntané
eCommerce Manager

More resources

Reading for teams weighing a headless Magento build.

Frequently asked questions about headless Magento

What is a headless Magento setup?

Headless Magento separates the storefront (what shoppers see) from the Magento or Adobe Commerce backend that runs catalog, cart, and checkout. The two talk through GraphQL and APIs, so you can build the frontend in React, Vue, or a PWA without touching the commerce engine. The result is faster pages and full design freedom on a backend you already trust.

Does going headless hurt my Magento SEO?

It does not have to. A headless build done right keeps server-side rendering, clean URLs, structured data, and fast Core Web Vitals, so rankings hold or improve. When we migrated Rockler to a decoupled frontend, more than 33,000 keywords gained rankings after launch. The risk comes from a careless build, and that is what the migration plan removes.

How long does a headless Magento project take?

Most headless builds run a few months. We start with a short discovery to map your backend, integrations, and frontend goals, then build the storefront template by template so value lands early and risk stays low. The timeline depends on catalog size, integrations, and how custom the frontend is, and we scope it precisely before you commit.

Can you migrate to headless without downtime?

Yes. We migrate template by template using Magento's frontend fallback, so the live store keeps working while the new headless frontend goes live page by page. That avoids a big-bang launch and protects SEO, with performance gains measured as you go.

Should I go headless on Magento or stay on Hyvä?

A Hyvä frontend often gets you speed and a modern look faster and cheaper than a headless build. Go headless when you need a custom frontend, multiple channels from one backend, or a content-led experience React or Vue can deliver and Hyvä cannot. We tell you honestly which one fits before you spend.

Which frontend should I use for headless Magento?

It depends on your goals. PWA Studio is Adobe's own React framework. Hyvä React suits teams that want Hyvä's performance with a decoupled build. Vue Storefront (Alokai) fits multi-channel and composable setups. Custom React or Next.js gives the most freedom. We help you pick based on your team, content needs, and roadmap, then build and run it.

How much does headless Magento development cost?

Cost scales with frontend complexity, integrations, and how much of the storefront is custom. A focused build on an existing backend costs far less than a full replatform. We give you a fixed-scope estimate after discovery, so there are no surprises, and we will tell you if a simpler Hyvä frontend would meet your goals for less.

Do we own the code, or is there frontend lock-in?

You own the code. We build on open frameworks, PWA Studio, Hyvä, Vue Storefront, React, so there is no proprietary lock-in and your team can extend the storefront freely. Our open-source work, including ScandiPWA used by 500+ brands, reflects how we work: your storefront stays yours.

Book your headless architecture call

Define the path toward 300–500% ROI

Tell us your goals and where the current frontend falls short, and we will recommend the path that fits, then scope the build.

An honest verdict on whether headless fits
A frontend recommendation you can defend
A fixed-scope estimate, no commitment

Prefer to talk first? Book a call straight away or email us at: [email protected]

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